Earlier this year I announced that more leads would be passed to IBM Business Partners and we're already seeing results—with a year over year increase of 145%!
Your colleagues are reporting positive results...
"Prolifics is excited about the new lead-passing guidelines. IBM has recently raised the level of opportunity amount that they will pass over to the channel, and it's made a significant difference to Prolifics. We're able to incent and excite the sales team into really going after those opportunities and benefiting from those opportunities, so it's a great guideline and we hope they keep raising that threshold."
Devi Gupta, Vice President of Marketing for Prolifics
We want to keep the momentum going and will continue to help you receive more. In my previous executive corner, I dove into details around the benefits that are available to help you create demand, step 1 in a three-part series about generating a healthy pipeline.
Today's article will cover step 2: How to receive more leads. To increase your chances of receiving additional passed opportunities from IBM, follow these four steps:
1. Keep Your PartnerWorld profile updated.
2. Log and progress all opportunities in the Global Partner Portal (GPP).
3. Team with your value added distributor (VAD).
4. Visit PartnerWorld.
Watch for step 3 in my upcoming executive corner later in May that will focus on the benefits and tools available to help you "Close leads to win more business."
Software Business Partners and Midmarket
IBM Software Group