Skip to main content

IBM Software Executive Corner

Steps to help you grow your business, and learn how IBM has grown again!

Mark Register photo

Effective marketing can reap big rewards when you have all the right elements. IBM is focused on making sure that you do. That means having the latest news to help you run campaigns to create demand and leads, receive and accept more leads,and progress and close more business. We offer the latest information on providing enhanced market awareness for your company—and our software—in the marketplace.

Other IBM Business Partners are already taking advantage of the benefits and have seen positive results:

"The Co-marketing Center and PartnerWorld has become an invaluable tool for us and for my marketing team. It allows us to get a snapshot for our current and future marketing activities that we’re planning, as well as we can see aggregate leads that we have received from those marketing activities and the aggregate spend."
Lori Gianattasio, National Sales Director, Perficient

"IBM worked with us to find a call-out company that would generate leads for us and generate pipeline."
Tom Sensabaugh, Director, Business Development, Alpine Consulting

We want you to be a success story too! So in 2012, our efforts are focused on ensuring you leverage the IBM tools, programs and incentives that have been designed to help you:

Whether you are a new or more seasoned Business Partner, there are several offerings that will enable you to create leads and grow your business.

  • - Step 1: Create leads and demand

    Identify your target market:
    Hoover's: Get a significant discount on this service and access to more than 32 million companies worldwide to research leads and identify decision makers.
    Industry Solutions (small and medium business): Discover opportunities and sell business solutions in key small and medium business (SMB) industries.
    Use IBM created content to start generating opportunities:
    Web content syndication: Enhance the power of your company’s website with direct feeds of IBM product and marketing content from
    Internet marketing lead generation: Marketing vendors place white papers, webcasts, podcasts and other content on e-publication websites to generate new opportunities.
    High level appointment setting:
    Frontline selling: Identify new sales opportunities by gaining appointments with high level executives; also receive verbatim telescript of first call with prospect.
    Smart Cloud for Social Business: Host a web conference with a no charge account using LotusLive™ Meetings.
    Live event:
    Client events package: Are you planning your first event? Let the Client Events Package help.The only costs to you will be catering. The team will help setup a live event for you at one of our IBM Innovation Centers.
    Marketplace for IBM Business Partners: Includes the participation of over 60 vendors that offer discounts on items such as; event give-always, electronics, flowers, automobiles, vacations, books, banking, tax services and computers.
    Funding Assistance:
    Co-Marketing Center: Contact your marketing country lead today to determine if you are eligible for co-marketing funding.
    Take action now!

While this article honed in on the first step designed to help you create demand, watch for steps two and three in upcoming articles in May!

New! IBM to acquire Tealeaf*
IBM announced a definitive agreement to acquire Tealeaf Technology, Inc., a leading provider of customer experience analytics software. Their products help organizations gain intelligence and react more swiftly to consumer trends in today's digitally transformed marketplace.

Tealeaf’s solutions will provide the same qualitative customer experience analytics capabilities to IBM’s WebSphere® Commerce and WebSphere Portal products and customers. They will deepen IBM’s suite of offerings targeted at Chief Marketing Officers, Vice Presidents (VPs) of Customer Loyalty, VPs of Customer Service/Support and VPs of eCommerce.

Please read the related press release and stay informed about all acquisition news by visiting the IBM Software Acquisitions portal on PartnerWorld.

Continued success,

Mark Register signature

Mark Register
Vice President
Software Business Partners and Midmarket
IBM Software Group

Twitter: @markregister (link resides outside of

* Note: The completion of the transaction is subject to closing conditions including any required regulatory approvals. Until such time, the companies will continue to conduct business independently. The above information is for planning purposes only and is subject to change.

Live Chat is currently unavailable

The Live Chat service is usually available during normal business hours. Use the \"Contact us\" email link to send us an email now.