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IBM Software Executive Corner

Demand generation - simple, effective and fast!

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With our Ready to Execute marketing initiative we are broadening your lead development options by providing simple, out of the box multi-touch campaigns. You can choose from over 80 options that will enable you to reach your prospects concerning some of the hottest pain points in the market . All you have to do is download the materials at no charge, customize as appropriate, and have your campaign in market – in hours rather than days.

Drive-to activities can start with an email, social media, organic search, paid search, or a combination. IBM provides messaging and sample emails, compelling offers, and telescripts for follow-up calls.

"Business Partners that haven’t leveraged IBM’s Ready To Execute marketing campaigns need to look again. This is a very powerful and comprehensive tool. And it’s free. IBM’s channel partners have unparalleled support. Before you build your next campaign, consider the resources available to you, and where your investments would make the most impact."
— Anna Brown, Senior Marketing Manager, Ingram Micro

Stay ahead of your competition and get started with these five simple steps:

You’re Ready to Execute! Start generating new opportunities today!

Continued success,

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Mark Register
Vice President
Software Business Partners and Midmarket
IBM Software Group

Email: mregister@us.ibm.com
Twitter: @markregister

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