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    Attention IBM Business Partners with approved software solutions

    IBM software channel programs are being updated to reflect the 2015 IBM Brand restructuring that better aligned IBM products and solution offerings to the marketplace. Effective January 12, 2016, IBM brand updates will be reflected in Software Value Plus (SVP) Open Distribution Product Groups. Then in April 2016, IBM will align the SVP Authorized Distribution Product Groups to the new IBM brands. Part numbers and product descriptions will remain unchanged.

    Business Partner software solutions approved for SVP Capability Authorization, SVP Industry Authorization, Value Advantage Plus, and Value Advantage Plus for Government (VAP-G) will automatically be revised to reflect the updated Open Distribution Product Groups. Business Partners do not need to take any action.

    When submitting new VAP-G and SVP Solution Incentive opportunity registrations for eligibility approval, Business Partners must use the new IBM brand names. Business Partners are strongly advised to refer to the Distributed Software Pricebook to ensure the correct brand family revenue records are created for the Open Distribution Product Group software products.

    Existing SVP Solution Incentive opportunity registration component records will not be updated to reflect the new Open Product Groups. IBM will honor SVP Solution Incentive opportunity registrations submitted for eligibility prior to the January effective date and subsequently submitted for payment.

    Frequently asked questions will be available shortly on the IBM SVP website. Business Partners may also send questions via email to: svpsaas@sk.ibm.com

    For additional program information Business Partners are directed to the following resources:

    IBM Value Advantage Plus and Value Advantage Plus – Government Operation Guides website
    SVP Capability Authorization website
    SVP Industry Authorization website


What is IBM Software Value Plus Capability Authorization? - IBM Software Value Plus Capability Authorization allows you to be authorized to sell based on how your customers want to buy.


Why participate?

SVP Capability Authorization is designed to help Business Partners expand their reach within specific capabilities such as security or cloud computing. IBM Software is now making it easier to sell solutions that address specific customer issues. When the Business Partner expands their skills and solutions across multiple software product groups around specific IT areas, they can achieve incremental incentives and benefits.

Eligibility for the Business Partner mark is one such benefit.
Promote the mark on web sites and collateral to promote your Specialty achievement. Marks can be downloaded from the Business Partner Mark Generator tool.

Sample marks include:

BP Marks Business Analytics BP Marks security

Capability authorization

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