Tealeaf Technology, Inc.
Associated Brand or category: Industry Solutions
Tealeaf is a leading provider of customer experience analytics software that helps organizations to gain intelligence and react more swiftly to consumer trends in today's digitally transformed marketplace.
Tealeaf’s solutions will extend the current quantitative web and digital analytic capabilities in IBM’s Smarter Commerce portfolio with qualitative digital analytics capabilities which capture, replay, and analyze a customer’s web and mobile interactions to provide a more granular and richer view of a customer’s experience. This enables marketers to answer the question of “why” customers interact as they do and thus provides a more optimized online customer experience leading to improved revenue, customer satisfaction, customer service productivity, and profitability.
Tealeaf’s solutions will provide the same qualitative customer experience analytics capabilities to IBM’s Websphere Commerce and WebSphere Portal products and customers, and will deepen IBM’s suite of offerings targeted at the Chief Marketing Officer, VP of Customer Loyalty, VP Customer Service/Support, and VP of eCommerce.
Authorized product group: Enterprise Marketing Management (EMM)
Announced on 2 May 2012
Closed on 13 Jun 2012
Transfer of business on 1 Apr 2013
Limited Availability on 8 Feb 2013
Contact: Chuck Linton (firstname.lastname@example.org)
Ask an expert
Sandy Campbell - IBM Software Group marketing manager