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Global Technology Services (GTS) Co-marketing


The Global Technology Services IBM Co-Marketing team is excited to partner with you. You bring a wealth of knowledge and experience in marketing Resiliency, Systems, Networking, Technical Support, Security, and Mobility services to customers. IBM's investment in GTS Co-Marketing funding is designed to help you drive successful and profitable campaigns in these strategic areas. We encourage you to use the IBM Co-Marketing center (CMC) tool to accept the Incentive offerings (IO) available in your country as soon as possible.

Key features

Key resources


Client Value Plays

Client Value Plays have been designed to address your clients' needs with their fundamental challenges - providing secure, stable, flexible, and cost-effective IT services to their customers.

Client Value Plays

GTS Co-Marketing Guidance

This guidance provides:

It is updated on a quarterly basis

Integrated Go-to-Market Plan Guideline for Business Partners

To assist in discussions with our Business Partners regarding the development of marketing campaigns, a Go-To-Market Plan guideline has been developed.

GTS Ready-to-Execute (RTE) Campaigns

These campaigns have been posted to the Digital Content Marketing (DCM) site. To access the campaigns, please register for DCM.

Ready to Execute (RTE) is a digital demand generation methodology where campaigns are delivered as a complete, self-service package. RTE campaigns are available on selected topics and provide nurture strategies and supporting multi-touch emails, telemarketing scripts, digital content and compelling customer offers.


Resiliency Services

SoftLayer / Cloud

Technical Support Services

How organizations can simplify support with IBM Technical Support

GTS Co-Marketing Event Resource Kits

Event Resource Kits (ERK) are developed to assist Business Partners as they plan and execute effective events. on Resiliency Services (RS). They contain Event Planning recommendations, Campaign assets, and supporting Creative assets.

Resiliency Services ERK:

Resiliency Services ERK

Security Services ERK

Digital Content Marketing / Web Content Syndication (WCS)

IBM's Digital Content Marketing / Web Content Syndication (WCS) capabilities are designed to help Business Partners generate leads, while saving them time and money in their digital marketing efforts. WCS enables Business Partners to leverage relevant GTS Services content on their websites to help generate leads. This benefit is available at no charge to all PartnerWorld members.

The following GTS Services are available as a WCS offering:

  • Cloud Services - SoftLayer Infrastructure as a Service; IBM Cloud Managed Services; Cloud Managed Services for Oracle
  • Resiliency Services - Cloud Virtualized Server Recovery; Cloud Managed Backup
  • Security Services - Hosted Application Security Management; Managed Intrusion Detection and Prevention Service; Hosted Vulnerability Management; Hosted Security Event and Log Management

In addition, Business Partners can create, launch, manage and monitor several ready to execute campaigns from the web content syndication console at no charge. Within Digital Content Marketing / Web Content Syndication, go to your Business Partner console and select "Email Marketing" on the navigation toolbar.

GTS Business Partner Marketing Kits

When developing your demand generation campaigns, leverage these GTS Business Partner Marketing Kits and GTS Marketing Kits specifically targeted at MSPs/ISVs

GTS Co-Marketing Training Materials

These charts outline available training materials that cover a wide range of topics, such as:

Training Materials

GTS Business Partner Education Program

This program helps Business Partners learn about the GTS focus offerings portfolio

Education Program

GTS Channels / Co-Marketing Infographic

This infographic spotlights why Business Partners should work with IBM Global Technology Services to help market and position services for Security, Resiliency, Cloud and Technical Support.

Channels/Co-Marketing Infographic

GTS Channels Marketing Leaders:

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GTS Global Channels Marketing Contacts:

GTS IBM Co-marketing Contact:


Other resources

Business Partners can get end-to-end campaign assistance from approved IBM marketing agencies and VADs.

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