Specialize and build skills
to help you develop, market, and sell
your IBM solutions
Gain recognition for expertise in IBM technology and solution areas to drive greater revenue and improve customer value and visibility. Leverage the education and enablement roadmaps to help you qualify.
Drive differentiated strategies and operational excellence with Power Systems. Work towards specialty status to better leverage opportunities, earnings, and success.
Grow your IBM Storage business with a suite of benefits that reward for making significant investments in skills, certifications, and customer references.
IBM specialties provide access to a Specialty Business Partner mark and certificate which can be used to promote your achievement of a specialty.
New Specialty Criteria: Cloud and Analytics Sales Education (CASE)
IBM has developed a new education program. Cloud and Analytics Sales Education (CASE), to help IBM Business Partners develop skills to capture growth opportunities in Cloud and Big Data and Analytics workloads. For information about the specific CASE requirements, please refer to the Specialty Operations Guide for your region.