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IBM Business Partner marks

Highlight your IBM relationship and expertise with
the Business Partner marks.

BP Marks tabset

Joining PartnerWorld and becoming an IBM Business Partner gives you access to a broad range of resources to help you build, sell and implement solutions based on IBM products and services.

It also gives you exclusive access to the IBM Business Partner marks, which visually represent your relationship with the IBM company and the world’s strongest information technology brand. IBM provides an identity system which provides the Business Partner mark, as well as achievements which include specialties, authorizations, awards, and capabilities, to eligible partners.

To ensure that these marks retain their value, it is important that they be used correctly. Please refer to the following guidance and resources when using the IBM Business Partner marks.

Use of IBM logo

Rather than use the IBM 8-bar logo, eligible Business Partners should use the IBM Business Partner mark which was developed specifically to indicate a special relationship with those who recommend and support IBM products and technologies. The mark contains the IBM logo, but clearly states “Business Partner.”

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