Joining PartnerWorld and becoming an IBM Business Partner gives you access to a broad range of resources to help you build, sell and implement solutions based on IBM products and services. It also gives you exclusive access to the IBM Business Partner marks, which visually represent your relationship with the IBM company, a top business to business brand. IBM provides an identity system which provides the Business Partner mark, as well as achievements which include specialties, authorizations, awards, and capabilities, to eligible partners.
Eligibility for the stand-alone Business Partner mark is dependent upon meeting the mark criteria. Premier Business Partners have met the qualifications for the Premier mark. Advanced Business Partners have met the qualifications for the Advanced mark. The primary way for Member level Business Partners to qualify for the stand-alone Business Partner mark (as shown in the web page banner) is to have a Business Partner Agreement (BPA) in place.
To ensure that these marks retain their value, it is important that they be used correctly. Please refer to the following guidance and resources when using the IBM Business Partner marks.
- IBM Business Partner marks guideline (PDF, 6.4 MB)
Detailed guidelines on how to use the IBM Business Partner marks correctly in any format, from printed material to signage to online communications.
Business Partner Mark Generator tool
An easy to use on-line tool that enables you to customize the Business Partner mark to show some or all of your specific achievements.
Business Partner Electronic Certificate tool
The IBM Business Partner electronic certificates are available for Advanced and Premier Business Partners and provide a means to prove your IBM Business Partner status. Custom certificates are available for Business Partners at all membership levels who have qualified for selected achievements, for example, Software Practice Accredited (worldwide), Systems and Technology Group (STG) Specialty certificates (worldwide) and Centre of Technical Excellence * (Europe, Middle East, Africa). All certificates are available in English, with selected certificates available in your choice of multiple languages.
The certificates can be used to promote your IBM relationship and be included with customer proposals, media materials, award submissions, frame to display, and more.
- Overview of Business Partner Identity System
Business Partner Identity System and Co-marketing overview (PDF, 1.31 MB)
Some common questions and answers about the Business Partner marks.
- Business Partner ingredient brand mark The IBM ingredient brand mark 'enhanced’ mark is available to qualified Business Partners who meet specific requirements, including a verifiedsolution using a majority (at least 50%) of IBM technologies and a verified client reference using the solution.
Use of IBM logo
Rather than use the IBM 8-bar logo, eligible Business Partners should use the IBM Business Partner mark which was developed specifically to indicate a special relationship with those who recommend and support IBM products and technologies. The mark contains the IBM logo, but clearly states “Business Partner.”