Cultivating expertise across business areas of the consumer products industry, from consumer insights to trade promotion optimization and supply chain management, IBM has made strategic investments in best-in-class enabling technologies. We included key requirements of smarter consumer products into the IBM Consumer Products Industry Framework to help you achieve your business imperatives:
The framework is built using common software building blocks. It supports advanced information management, analytics, automation, and integration of processes among the key business domains outlined below. It also leverages applicable open standards.
The framework provides capabilities in four key business domains: