Skip to main content

Ready for IBM Smarter Commerce

Building Smarter Commerce solutions

Primary tab navigation
Develop your Smarter Commerce solution

Identify

Once you've identified the IBM product and integration scenario best suited for your solution, you're ready to access IBM products so you can begin coding and testing your integration. There are a variety of options for accessing IBM software. Choose the product or product group you plan to integrate with to find the option that's right for you.

Need some help getting started? Select from the sections below to learn more about different integration options.

Once you've built and tested your integration, validate your solution with IBM to get more visibility and promotion of your solution.

Select your area of integration:

Analytics and Business Intelligence

Analytics is key to identifying actionable insights that can improve the shopping experience and increase revenue. When considering how to integrate, consider approaches where the combined value of your solution with the IBM solution yields a "1+1=3" differentiation where the combined value exceeds that of each individual solution alone.

Integration with Digital Analytics
When you integrate with Digital Analytics, the value extends beyond that of just point integrations. Integration will bring your solution into the IBM Digital Marketing Network — a Business Partner ecosystem allowing joint customers an easy way to take advantage of Digital Analytics and third-party ad tech solutions through simpler collection and distribution of real-time behavioral data. If you're interested in Digital Analytics integration, contact Kevin Dunn.

Integration with Tealeaf
When you integrate with Tealeaf, brands can better achieve success through their customer-experience management programs. By connecting data capture and analysis tools, customers can mine essential information about consumer behaviors, revealing the full context of their actions. If you're interested in Tealeaf integration, contact Kevin Dunn.

Integration with WebSphere Commerce
With WebSphere Commerce, there are options to integrate your solution with existing business user tools, with the customer-facing store or both.

Integrating with the Management Center business tools enables marketing managers and merchandisers to leverage your data or insights to fine tune their marketing and personalization efforts. Integrations you might consider include:

To allow merchandisers to leverage your data or insights within their shopping flow you can create a new widget for Commerce Composer:

To capture data from the shopping flow to feed back into your solution, you may need to add instrumentation to the store pages. The starter store page flows describe how the Aurora store is structured:

If you do not yet have a development environment which includes the needed IBM software components, you can review the available options at the top of this page

Campaign management and marketing

Marketing is a crucial role in driving a successful business. Our combined solutions should make it easier for the marketer to do their job and drive results. When considering how to integrate, consider approaches where the combined value of your solution with the IBM solution yields a "1+1=3" differentiation where the combined value exceeds that of each individual solution alone.

Integration with Digital Analytics
When you integrate with Digital Analytics, the value extends beyond that of just point integrations. Integration will bring your solution into the IBM Digital Marketing Network — a Businesss Partner ecosystem allowing joint customers an easy way to take advantage of Digital Analytics and third-party ad tech solutions through simpler collection and distribution of real-time behavioral data. If you're interested in Digital Analytics integration, contact Kevin Dunn.

Integration with IBM Campaign & Interact (formerly Unica)
When you integrate with IBM Campaign & Interact, customers will benefit from conflating data from first party marketing systems of record with vast paid and earned media data sets like digital display and social. The net result is the customer's ability to leverage all data captured within their marketing mix to better personalize real time, omni channel customer experiences. If you're interested in IBM Campaign & Interact integration, contact Kevin Dunn.

Integration with WebSphere Commerce
There are two approaches to integrating your campaign management or marketing solution with WebSphere Commerce. An enterprise-wide solution might access information about online marketing activities to roll-up higher-level reports. A solution that provides marketing capabilities to online stores might extend our library of marketing rule building blocks or create a Commerce Composer widget to reach online consumers directly.

WebSphere Commerce provides services to access marketing activities and promotions defined using our business tools:

Within WebSphere Commerce, you can extend the marketing capabilities by providing new building blocks for business users to work with:

To reach consumers directly with your marketing content, you can create a new widget for Commerce Composer:

If you do not yet have a development environment which includes the needed IBM software components, you can review the available options at the top of this page.

Community, social, and customer engagement

Customer engagement is at the center of any successful Commerce experience. And now more than ever, a truly engaging customer experience leverages aspects of community and social influence in constantly new and changing ways. When considering how to integrate, consider approaches where the combined value of your solution with the IBM solution yields a "1+1=3" differentiation where the combined value exceeds that of each individual solution alone.

Integration with WebSphere Commerce
This type of integration typically involves adding UI elements to the WebSphere Commerce storefront. Sometimes these UI elements call web services to your proprietary solution. They may also call web services or REST APIs from WebSphere Commerce. These UI integrations typically mean developing apps/widgets which can be used with the Commerce Composer tool in WebSphere Commerce to build store pages. Here are some related technical documents:

If you do not yet have a development environment which includes the needed IBM software components, you can review the available options at the top of this page.

Integration with Digital Analytics
When you integrate with Digital Analytics, the value extends beyond that of just point integrations. Integration will bring your solution into the IBM Digital Marketing Network - a Business Partner ecosystem allowing joint customers an easy way to take advantage of Digital Analytics and third-party ad tech solutions through simpler collection and distribution of real-time behavioral data. If you're interested in Digital Analytics integration, contact Kevin Dunn.

Integration with IBM Campaign & Interact (formerly Unica)
When you integrate with IBM Campaign & Interact, customers will benefit from conflating data from first party marketing systems of record with vast paid and earned media data sets like digital display and social. The net result is the customer's ability to leverage all data captured within their marketing mix to better personalize real time, omni channel customer experiences. If you're interested in IBM Campaign & Interact integration, contact Kevin Dunn.

Content management and rich media

Creating a compelling, immersive customer experience relies on industry-leading content management and rich media capabilities that your solutions bring to the market. When considering how to integrate, consider approaches where the combined value of your solution with the IBM solution yields a "1+1=3" differentiation where the combined value exceeds that of each individual solution alone.

Integration with WebSphere Commerce
These UI integrations typically mean developing apps/widgets which can be used with the Commerce Composer tool in WebSphere Commerce to build store pages. Alternatively, a content management system might supply the store pages and call WebSphere Commerce REST APIs to access catalog and shopper data to display. Here is some related technical documentation:

If you do not yet have a development environment which includes the needed IBM software components, you can review the available options at the top of this page.

Integration with Digital Analytics
When you integrate with Digital Analytics, the value extends beyond that of just point integrations. Integration will bring your solution into the IBM Digital Marketing Network - a Business Partner ecosystem allowing joint customers an easy way to take advantage of Digital Analytics and third-party ad tech solutions through simpler collection and distribution of real-time behavioral data. If you're interested in Digital Analytics integration, contact Kevin Dunn.

Order management and fulfillment

Optimizing order management and fulfillment is important in delivering an outstanding customer experience with every interaction, and with every decision to purchase. When considering how to integrate, consider approaches where the combined value of your solution with the IBM solution yields a "1+1=3" differentiation where the combined value exceeds that of each individual solution alone.

Integration with WebSphere Commerce
This type of integration typically involves connecting to the online store checkout process to communicate inventory reservations and transfer order details to an external system. Here is some related technical documentation:

If you are integrating with WebSphere Commerce at other touch points, such as the Product Details page, your integration may involve Commerce Composer widgets:

If you are integrating with the Sterling Selling and Fulfillment suite, such as shipping, warehouse management, POS, or even financial systems you can access the following technical documentation:

If you do not yet have a development environment which includes the needed IBM software components, you can review the available options at the top of this page.

Omni-channel: In-store and mobile

Delivering a consistent and compelling brand experience across all channels, leveraging the uniqueness of each of those channels, allows merchandisers to differentiate themselves from their competitors, build loyalty, and win new customers. When considering how to integrate, consider approaches where the combined value of your solution with the IBM solution yields a "1+1=3" differentiation where the combined value exceeds that of each individual solution alone.

Integration with WebSphere Commerce
WebSphere Commerce stores feature a responsive design approach that greatly simplifies integrating omni-channel solutions. A single store page can be use for desktop browsing, mobile devices and in-store tablet applications. You can also take advantage of REST services to access WebSphere Commerce data in your existing omni-channel solution:

Integration with Sterling Selling and Fulfillment Suite
If you are integrating with the Sterling Selling and Fulfillment suite, you can leverage a rich set of Order Management APIs, whose documentation is installed with the software in your development environment. In addition, you might find relevant information in the following areas of the public documentation:

If you do not yet have a development environment which includes the needed IBM software components, you can review the available options at the top of this page.

Integration with IBM Campaign & Interact (formerly Unica)
When you integrate with IBM Campaign & Interact, customers will benefit from conflating data from first party marketing systems of record with vast paid and earned media data sets like digital display and social. The net result is the customer's ability to leverage all data captured within their marketing mix to better personalize real time, omni channel customer experiences. If you're interested in IBM Campaign & Interact integration, contact Kevin Dunn.

Payments, pricing and tax

Payments, pricing, and tax are table stakes for any shopping experience, but it's your advanced solutions in these areas which make the merchandiser's role easier by supporting both their needs, and their customer's needs in whatever geographies they do business. When considering how to integrate, consider approaches where the combined value of your solution with the IBM solution yields a "1+1=3" differentiation where the combined value exceeds that of each individual solution alone.

Payment and tax system integrations typically involve building connector code to plug your solution into the WebSphere Commerce checkout flow. There are well defined extension points to assist in this type of integration:

Pricing integration typically involve loading price data into WebSphere Commerce using the Data Load utility. Here is some related technical documentation:

If you do not yet have a development environment which includes the needed IBM software components, you can review the available options at the top of this page.

Product management and configuration

Optimizing how products are managed, and how they're surfaced to shoppers allows merchandisers to more effectively do their job. Product configuration solutions make it easier for shoppers to buy with confidence that the product they've purchased meets their exact specifications. When considering how to integrate, consider approaches where the combined value of your solution with the IBM solution yields a "1+1=3" differentiation where the combined value exceeds that of each individual solution alone.

PIM integrations typically involve loading product data into WebSphere Commerce using the Data Load utility. Here is some related technical documentation:

Product configuration and customization solutions often involve creating custom widgets for Commerce Composer. See this related technical documentation:

If you do not yet have a development environment which includes the needed IBM software components, you can review the available options at the top of this page.

Search optimization

Search optimization solutions which focus on the individual shopper, and blend seamlessly into the shopping experience can yield significant business value for the merchandiser in ensuring the right products are presented to the right shoppers, at the right time, to maximize conversion rates. When considering how to integrate, consider approaches where the combined value of your solution with the IBM solution yields a "1+1=3" differentiation where the combined value exceeds that of each individual solution alone.

Integration with WebSphere Commerce
Search solution integrations typically involve integrating with WebSphere Commerce's search engine. Here are some links to help you get started:

Alternatively, you could create new Commerce Composer widgets to connect to your search service:

If you do not yet have a development environment which includes the needed IBM software components, you can review the available options at the top of this page.

Integration with Digital Analytics
When you integrate with Digital Analytics, the value extends beyond that of just point integrations. Integration will bring your solution into the IBM Digital Marketing Network - a Business Partner ecosystem allowing joint customers an easy way to take advantage of Digital Analytics and third-party ad tech solutions through simpler collection and distribution of real-time behavioral data. If you're interested in Digital Analytics integration, contact Kevin Dunn.


More resources

Select the IBM Smarter Commerce environment you want to set up:

Environment type Cost Notes

~$795.00/year (US)
See Software Access Option for current international rates

  • Access most IBM software
  • Download into your own environment

~$100-$200/month per instance (US)
Check your SoftLayer account for pricing

  • Can be ready within minutes/hours
  • No hardware or installation required
  • Create customized templates (integrated demo)
  • Replicate templates in multiple instances
  • You manage the availability of the environment

 

Live Chat is currently unavailable


The live chat service is normally available weekdays 8am-8pm Eastern Time.Use the "Contact us" link or one of the other links for help now.