About this resource
This benefit provides IBM Business Partners with a professional social media package that features a customer success story-- as a five minute video and a one page write-up. Candau Consulting, on behalf of IBM, conducts a 30 minute telephone interview; sends your customer a mini video camera; and creates a custom case study. It will help increase IBM and Business Partner revenue by providing customer testimonial support to the IBM Business Partners community. Customer testimonials will reflect that together IBM + Business Partner have installed an IT solution that has decreased costs, increased productivity, or made the enterprise more competitive in their marketplace.
This type of relaxed social media approach is highly credible. The concept of "making connections through shared experiences" is the number one buying influence in today's market. Receive the promotion power of references at a reduced price. “The most impactful sales tools are customer stories that demonstrate tangible business outcomes.” Jill Konrath, author of “Selling to Big Companies”
95% of the work is done for the Business partner including securing customer approval, conducting and recording a telephone interview, and producing the deliverables. Post the video on your own website and/or IBM websites. Send the video link to new accounts and prospects. Cost effectively grow a customer references video library and use the video at live and virtual events.
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All registered PartnerWorld members are eligible.
Expenses for these services may be eligible for reimbursement through IBM co-marketing. Contact your IBM representative to determine your eligibility for co-marketing funding.
Candau Consulting Inc. also provides on-location video services at reduced pricing. Similar customer preparation is provided along with video crew and a Wide range of options including green screen, motion graphics, voiceover. On customer site, Business Partner site, or in studio. Price: call for pricing.
Contact Carey.Candau@candau.net for video samples.