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e-Business Strategy Plug-in for RUP and OpenUP using RMC & EPFC 2.0

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This solution is to used as an Eclipse plug-in for Rational Method Composer (RMC) or Eclipse Process Framework Composer (EPFC). Its purpose is to help users formulate a business strategy primarily for commercial web sites, but the techniques detailed here can also be used to develop a business strategy for nearly any organization or company for any line of business.

Business information

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  • + Functional details

    This solution helps users define a well-formed business strategy by guiding them through the following high-value activities:

    - Analyze Industry & Enterprise

    - Evaluate Business Opportunities

    - Formulate Business Concept

    - Formulate Brand Strategy

    - Formulate Marketing Strategy

    It also provides details on myriad roles, work products, and templates in support of these activities.

  • + Business problem

    Many organizations desire to implement e-commerce solutions to complement their existing lines of business, but they're not always sure how to go about it. Also, there is very little written about how to develop business strategies for technical audiences. This solution fills that niche.

  • + Business opportunity

    The primary business opportunity this solution offers is the generation of Rational® tool and consulting sales. The theory is that if people find this plug-in valuable in helping them define and implement e-commerce opportunities, they will be more likely to need additional Rational tools to help them implement their commercial products.

    Additional opportunities include training, mentoring, and custom business strategy development. Also, by making this plug-in freely available, it generates a certain amount of goodwill for Icon, IBM®, and assists in broader brand recognition.

  • + Return on investment

    The content of this plug-in was developed over a period of many years, so virtually any business it generates in the form of goodwill, consulting services, or tool sales will provide a significant return.

  • + Competitive advantage

    There are no other RMC plug-ins available that define in detail all of the intricacies of developing branding and marketing strategies within a commercial web-based environment.

  • + Industries

    Aerospace & Defense Industry
    Automotive Industry
    Banking Industry
    Chemicals & Petroleum Industry
    Computer Services Industry
    Consumer Products Industry
    Education Industry
    Electronics Industry
    Energy & Utilities Industry
    Financial Markets Industry
    Government Central/Federal industry
    Government, State/Provincial/Local Industry
    Healthcare Industry
       Pharmaceuticals
    Industrial Products Industry
    Insurance Industry
    Life Sciences Industry
    Media & Entertainment Industry
    Professional Services Industry
    Retail Industry
    Telecommunications Industry
    Wholesale Distribution & Services Industry

  • + Solution areas

    Cross industry
       e-Business/e-Commerce

  • + Customer size

    Primary target
    Midmarket Business (500 to 1000 employees)
    Large Business (greater than 1000 employees)
    Secondary target
    Very Small Business (Less than 50 employees)
    Small Business (50 to 99 employees)
    Midmarket Business (100 to 499 employees)

  • + Languages supported

    English

  • + Countries/regions available for distribution

    United States

Technical information

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  • + Services

    Application Enabling Services
    Consulting
    Education & Training
    Professional Services
    Services: Custom Application Development

  • + Software

    IBM Rational
       Rational
          Rational Method Composer


Date last modified:    Oct 9, 2013


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Contact information

Beth Elliott
(636) 530-7776

Company

IconATG
17999 Chesterfield Airport Road
Chesterfield, MO 63005
United States

+1 636 5307776

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