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This solution helps users define a well-formed business strategy by guiding them through the following high-value activities:
- Analyze Industry & Enterprise
- Evaluate Business Opportunities
- Formulate Business Concept
- Formulate Brand Strategy
- Formulate Marketing Strategy
It also provides details on myriad roles, work products, and templates in support of these activities.
Many organizations desire to implement e-commerce solutions to complement their existing lines of business, but they're not always sure how to go about it. Also, there is very little written about how to develop business strategies for technical audiences. This solution fills that niche.
The primary business opportunity this solution offers is the generation of Rational® tool and consulting sales. The theory is that if people find this plug-in valuable in helping them define and implement e-commerce opportunities, they will be more likely to need additional Rational tools to help them implement their commercial products.
Additional opportunities include training, mentoring, and custom business strategy development. Also, by making this plug-in freely available, it generates a certain amount of goodwill for Icon, IBM®, and assists in broader brand recognition.
Return on investment
The content of this plug-in was developed over a period of many years, so virtually any business it generates in the form of goodwill, consulting services, or tool sales will provide a significant return.
There are no other RMC plug-ins available that define in detail all of the intricacies of developing branding and marketing strategies within a commercial web-based environment.
Aerospace & Defense Industry
Chemicals & Petroleum Industry
Computer Services Industry
Consumer Products Industry
Energy & Utilities Industry
Financial Markets Industry
Government Central/Federal industry
Government, State/Provincial/Local Industry
Industrial Products Industry
Life Sciences Industry
Media & Entertainment Industry
Professional Services Industry
Wholesale Distribution & Services Industry
Midmarket Business (500 to 1000 employees)
Large Business (greater than 1000 employees)
Very Small Business (Less than 50 employees)
Small Business (50 to 99 employees)
Midmarket Business (100 to 499 employees)
Countries/regions available for distribution
Date last modified: Oct 9, 2013