Omni-channel merchandising

Maximize sales, profit and shopper loyalty across channels

Today’s empowered customers use multiple channels to engage with and purchase from retailers. Together with the growth in shopper data, this presents new challenges for retailers to solve. In this environment they need sophisticated merchandising solutions to make decisions that will maximize sales, profit and shopper loyalty.

IBM omni-channel merchandising solutions make it possible for retailers to blend the art of experience, taste and judgment with optimization science and advanced analytics. By combining these approaches, retailers can determine the most desirable and profitable products, prices, promotions and markdowns.

IBM omni-channel merchandising solutions provide a better way for retailers to maximize sales, profit and shopper loyalty. These solutions provide sophisticated analytics to make more informed decisions and enable collaboration with trading partners.

Featured omni-channel merchandising products

  • IBM® Price Optimization

    IBM® Price Optimization

    Helps retailers optimize prices across channels to achieve sales, volume, profit and price image goals.

  • IBM Promotion Planning

    IBM Promotion Planning

    Provides a centralized environment for retailers to plan and manage promotional offers.

  • IBM Markdown Optimization

    IBM Markdown Optimization

    Enables retailers to plan and optimize pricing, profit and inventory levels for merchandise leaving the assortment.

  • IBM Deal Management

    IBM Deal Management

    Enables retailers and manufacturers to automate and streamline their trade promotions processes.

  • IBM Shopper Insights

    IBM Shopper Insights

    Provides analysis of shopper behavior using collaborative interactive dashboards and analytics.

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