Business analytics

Transform your data into competitive advantage

Faster, easier, smarter analytics

IBM's next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and more easily from all types of data—even big data—and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives. If cost and deployment are a concern, IBM offers software as a service options for business analytics.

Featured business analytics solutions

  • Business Intelligence

    Business Intelligence

    Analytics delivered through a guided experience that turns the novice user to a pro. Work with any data, to create and share insights.

  • Enterprise performance management

    Enterprise performance management

    Solutions that span finance, sales and operations transform systems of engagement and infuse scenarios and predictive intelligence into financial performance initiatives.

  • Prescriptive analytics

    Prescriptive analytics

    A powerful foundation for decision making that takes predictive analytics to the next level by helping you choose what action to take next.

  • Predictive analytics

    Predictive analytics

    Statistics, modeling and data collection solutions combine data to derive a full and more accurate picture of customers, operations, threats and fraud and more.

  • Risk management

    Risk management

    Trusted, context-rich intelligence provides a connected view of risk to support business decisions that maximize value for the enterprise.

Additional business analytics solutions

  • BA in the Cloud

    Cloud and software as a service

    Many of IBM's popular business analytics applications are now available in cloud-based or software as a service (SaaS) editions.

  • Marketing performance analytics

    Marketing analytics

    Marketing analytics solutions enable you to build more profitable relationships with customers and optimize your ROI in marketing programs.

Take the lead with business analytics

IBM Business Analytics software products can help your organization achieve your objectives and drive better business outcomes. These products can be used independently, in combination with each other, and as part of broader solutions to key business challenges.

Featured products

  • IBM SPSS products

    IBM SPSS products

    Statistical analysis, data and text mining, predictive modeling, decision optimization and collaboration and deployment software help you anticipate change and take action to improve outcomes.

  • OpenPages

    IBM OpenPages products

    Integrated solutions enable your organization to manage enterprise operational risk and compliance initiatives.

  • Watson Analytics

    Watson Analytics

    Find the drivers that matter most to your business, all from the cloud.

  • IBM Cognos products

    IBM Cognos products

    Integrated dashboards, scorecards, reporting, analysis, mobile business intelligence, planning and budgeting, and performance management capabilities enable you to act on fact-based insights.

  • Algo

    IBM Algorithmics products

    Risk analytics and management software helps businesses like yours gain transparency into financial risks in advance.

Small and midsize business solutions

Solutions for your industry

All products - Business analytics

Connect with Business Analytics

Expand and deepen your own business analytics knowledge. Then, share your experience with others.


  • Customer Center

    Customer Programs

    Build stronger relationships with IBM and other IBM customers.

  • Customer stories icon

    Customer Stories

    Learn more about IBM customers and how they solved their business problems with Business Analytics software.

  • Services


    Get expert services focused exclusively on the business analytics portfolio.

  • Support


    Find information and support for your products on the Business Analytics Client Center.

  • Training and Certification

    Training and Certification

    Maximize your software investment with IBM courses.



Resources for users and developers: Tools, training, forums, blogs, community, downloads and technical documentation.



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Consulting services

IBM offers business analytics optimization services to help you develop and deploy solutions tailored to your needs.

Join us and get even greater value from analytics

Vision 201. Drive Growth. Manage Risk. Optimize Performance. May 17-20, 2015 | Hilton Bonnet Creek, Orlando, Florida.

IBM InterConnect 2015

The Premier Cloud & Mobile Conference. February 22-26 MGM Grand & Mandalay Bay | Las Vegas, NV. #ibminterconnect

Upcoming events


Ongoing complimentary events

Business Analytics Summit

A series of complimentary events held in cities around the world featuring how-to sessions where you'll learn how to get more from your existing deployments--especially in providing more self-service sufficiency to the end users who depend on you--and how to apply analytics to address core business imperatives and drive game-changing results.

Finance Forum

Finance Forum is a global series of complimentary events designed specifically for the finance professional, showcasing the latest IBM solutions for performance management, financial governance, risk management and incentive compensation management.

Featured web seminars

Add Predictive Analytics to Increase Foresight

Learn how the IBM SPSS portfolio will help you gain insights into your data to improve decision-making.

Getting Started with Big Data and Analytics

Enjoy a roundtable discussion with experts from IBM, BI Research and TDWI Research.

Big Data at the Speed of Business

Learn from IBM clients and big data experts how IBM helps clients gain a competitive advantage with innovative software and systems designed for the era of big data.

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