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World Series Finale -- Positive Sentiment

  • World Series Finale -- Positive Sentiment

    World Series Finale -- Positive Sentiment

    Date added: 31 Oct 2011

    IBM and the University of Southern California (USC) Annenberg Innovation Lab (AIL) conducted a new social media analysis project focused on Major League Baseball during the World Series. The USC Annenberg Social Sentiment Index was compiled by students and relied on IBM Social Analytics technology to analyze millions of tweets in order to assess public social media engagement and opinion from sports and film to retail and fashion.