The Human experience is often ignored as part of many initiatives, but it cannot be avoided.
All humans - as customers or simple users - have an experience, whether it was intended or not. The Human Centric approach creates value for everybody (including aging and disabled people) by addressing any human need where technology can help.
Human Centric Innovation Center is a cross-brand/cross-industry incubator inside IBM and our case studies are based on our research asset IPP (Intelligent Pervasive Platform)
All our solutions are aimed to be used by everyone - designed for all - for people with abilities and/or some disabilities as we are all human beings trying to get the best of innovative technology.