IBM Academic Initiative

Building skills for a Smarter Planet

Social business

There have been fundamental changes in the way people interact, form relationships, make decisions, work, and shop. To be competitive, organizations must integrate social computing and social software into their enterprise designs. Everyone in their professional networks, including employees, partners, and clients, need to be able to engage with one another, anytime and anywhere, through business-focused collaboration solutions.

Integrate social media and analytics in your classroom with Hootsuite and IBM

As an Academic Initiative member, you can nominate your course for the AI for Cloud offer. With access to the IBM Cloud, you can integrate teaching IBM's Insights for Twitter with resources from Hootsuite's Higher Education Program. Using these cloud-based resources from IBM and Hootsuite will not only help your students learn how to harness social data and take decisive actions across product and sales life cycles, but also help them learn professional social media skills for the marketplace.

Hootsuite's education team welcomes IBM Academic Initiative educators to apply for Hootsuite's Higher Education Program. Social media education resources from Hootsuite are available to accredited college and university educators to add to their classrooms. Educators who enroll their classes receive three months of free access to Hootsuite Pro and Hootsuite University, and they can add the dashboard and social media education resources to their course and classroom activities.

To apply, visit Hootsuite's Higher Education Program site, and fill out the application form. Be sure to type IBM Academic Initiative in the Referred by (name) field, and type in the Referred by (email) field. Hootsuite will email applicants information regarding the enrollment and integration process. Once the application is approved, Hootsuite's Higher Education Program is available at no cost to educators at accredited higher education institutions. Participation is granted on an individual basis. Educators can enroll multiple classes and over multiple semesters.

Tour the website

IBM, Northwestern, and Coursera team to launch a MOOC specialization using IBM Bluemix: "Social marketing - How to profit in a digital world"

This five-course series offered through Coursera teaches entrepreneurs, executives, and marketing professionals how to manage, measure, and monetize social media marketing programs.

Watch the webcast with Virtual Office Hours guest speaker Randy Hlavac to learn more about how the specialization leverages IBM Bluemix, Hootsuite, and other innovative tools.

Register to watch the replay

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