IBM Academic Initiative

Building skills for a Smarter Planet

Marketing and commerce

University students entering today's marketplace are expected to infuse intelligence and context into all marketing and commerce processes. Teach them the right skills that will help them to understand customers across virtually every device and channel; manage cross-channel marketing campaigns; improve business efficiency to optimize business agility; and empower customers with robust shopping capabilities that enable them to quickly find the right products no matter which device they are using.

Marketing and commerce focus areas

  • Cross-channel customer experience
    Learn how to develop personalized experiences that can improve sales and encourage more loyal, engaged customers.
    Recommended products: IBM WebSphere Commerce, IBM Order Management
  • Marketing management
    Show students the benefit of integrating customer data and web analytics to capture and retain the attention of a marketing audience. Get your students started with IBM Digital Analytics to give them hands-on experience.
    Recommended product: IBM Digital Analytics

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