IBM Academic Initiative

Building skills for a Smarter Planet

Marketing management

Marketing optimization empowers marketers to turn site visitors into customers, repeat customers, and loyal advocates by orchestrating a compelling experience through each customer's visits. IBM Digital Analytics (formerly IBM Coremetrics Suite) seamlessly integrates the data and insights garnered from customer profiles and web analytics into applications designed to execute display advertising, search campaigns, email, and personalized recommendations through online, social, and mobile channels.

Recommended product: IBM Digital Analytics

Contact IBM Academic Initiative

Learning resources






Close [x]

Download option:

download btn list

Close [x]

Thank you for your request to download

Only Academic Initiative program members can use the download function.

Login           Join now           Cancel

Close [x]

Course download

download method list leftpart
download method list leftpart download method list rightpart

Select all files

Legend text: download method Download option: Download director faq
download button list
download button list