IBM Academic Initiative

Building skills for a Smarter Planet

Cross-channel customer experience

Customers demand a seamless buying experience across all sales channels, which includes buying and picking up their products anywhere. Students need to understand cross-channel merchandising and promotion; complex product configuration and pricing; and fulfillment capabilities that can enable their future customers to buy and pick up their products anywhere to encourage revenue growth. Start here to help your students learn these skills.

Recommended products: IBM WebSphere Commerce, IBM Order Management

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