"...[V]ery soon, people will be searching not for content, but
for experts– not just anyone who has the time to blog or tweet, but
people who actually know what they’re talking about. And all companies
will then flood the Net with their people, in the same way we flooded
the World Wide Web with websites and content a decade ago. But I think
it’s obvious that that, by itself, won’t make you a winner. It's not a
differentiator. What will determine success or failure in the coming era
will be not whether your people show up on the global commons, but what
they do once they’re there. The key, in other words, is to build the
eminence of our workforce."
Institute for Public Relations keynote, Nov. 2009
Expertise Locator is a system for identifying and cultivating IBM experts. Whether you are already considered a Subject Matter Expert, Thought Leader, or a Valued Contributor, this system can aid you in supporting and growing IBM's brand and eminence in the marketplace. Additionally, this system will help you, the IBMer, to further extend your personal eminence and reputation in the markets which IBM serves. This community is designed to assist you, the expert, to optimize your experience within the expertise relationship management system.