growing number of companies are finding that Social Software
complement and extend conventional collaboration and communication
platforms focused on e-mail, custom tools, and intranets by providing
new, flexible, and informal ways for employees to interact and share
information. Social Software fosters networks that drive
COLLABORATION and therefore INNOVATION.
Social Software :
increased communication across organizations
innovation of new ideas for products,
services and go-to-market strategies
ability to more rapidly respond to customer
needs and inquiries
rework and improve quality of people's delivery materials
the learning curve of new employees
better decisions, knowing they were vetted by experts across the
organization and reflect past experience
to drive adoption of IBM Connections ?
to enable people to connect with people ?
value of social software increases exponentially when people can
connect to their social networks at anytime, from anywhere and
Networking is mainly based on the network you have created inside
your organization. The question is : How could you easily build your
network ? Your network must have be important in order to spread your
ideas and be inform about your colleagues' publications.
studies have shown that the longer a project team stays together
without significant changes in its composition, the less likely it is
to come up with ideas that lead to innovations. So, it's important to
have your direct colleagues in your social network, but someone in a
different specialty is also important (« Weak ties are
strong »). You can meet him in a meeting or at the coffee
you could use your mobile or a specific device ? Simply by shaking
your phones or a specific device you can add him to your network, in
order to keep a track of him...
your mobile :
an app, you could imagine to connect with someone. By leveraging
geolocation capabilities of mobile, we can recognize someone near you
and send him an invitation.
of a mockup :
screen of the application :
shaking near someone :
Introduction of the architectural concept :
To validate the feasibility, we have designed a mockup based on a J2EE Application. The web application send your location (longitude & latitude) to the server. If two location are received at the same time, the app will send an "IBM Connections" invitation to both, using the IBM Connections invitation APIs. In that mockup, the Web App uses HTML5 Geolocation API.
specific device : Poken
an event, I met someone from the company Poken. Poken has developped
a small device which allow you share your social business card. I
have instantly imagined the use of that technology for internal
social platform in conjunction with IBM Connections.
An example of Poken Spark :
level overview of the architecture :
that technology during a event to leverage
IBM Connections during a two-day customer event...
success of an event can be measured by the number of significant
connections established between participants; new professional
contacts, new business partnerships, new leads.That
device are also ice breakers and conversation starters.
You could even imagine to brand your poken. IBM
has already used that technology during customer's events.
field communication, or NFC, will allow for simplified transactions,
data exchange, and wireless connections between two devices in close
proximity to each other, usually by no more than a few centimeters. t
is expected to become a widely used system for making payments by
smartphone, but I'm sure we will see a democratization of that
technology to support social networking platform.
An idea coming from Romain Lienard & Vincent Perrin.