IBM hosted a Web-based
Social Business Jam this week, from February 8-11, and the interaction and discussion was absolutely terrific. Some of my favorite discussions revolved around the following themes:
- how governments are working to be social, with Trinidad and Tobago cited as one such example
- how retail might take advantage of social business in the future, including such concepts as augmented reality heads up displays (HUDs) delivered via eyeglasses or (ick!) contact lenses
- how dynamic and real-time aggregation of pictures, files, people and more could be done in a context-sensitive approach, so that when I'm working on a presentation for a client, my activity stream is filtered in real time to those elements that may be most appropriate to the task I'm working on at that time.
- how nonprofits can leverage social business, such as this McKinsey article/case study excerpt from The Dragonfly Effect
Now, the real fun begins -- getting the insights of the over 2,600 posts distilled into the meaningful insights that can help shape strategies for all who participated to move forward.