I Have New Job!
For the past 4+ years at IBM, I was the worldwide product marketing manager for the IBM Tivoli Storage Manager (TSM) family of data protection and recovery solutions. But as of a month ago, I am now in a brand new role, Customer Experience Product Manager across the Tivoli Storage software group.
I’ve been asked to bring together various IBM business functions to help identify areas for customer experience improvement, measure success, and generally be the champion for all things that will help address a customer’s experience with our products.
In addition to reading and learning and reaching out to like-minded people, my initial efforts have been to assess where we are and the progress we’ve made to date. For example, we’ve made tremendous progress within the TSM family over the past 4 years starting with the release of TSM v6.1 – adding in valuable features such as deduplication, replication, monitoring and reporting, while also streamlining and unifying the user interface. We also introduced a new pricing model that makes it much easier to acquire, manage and forecast your backup software licenses.
The next release of the TSM family will be announced in early Q4-2012, and it will include some exciting enhancements to improve the user experience in TSM, TSM for Virtual Environments and Tivoli Storage FlashCopy Manager. And next year we’ll be rolling out a brand new user interface that promises to make the day-to-day administration of TSM much, much easier.
We’ll also be rolling out the IBM SmartCloud Virtual Storage Center, our storage hypervisor that was pre-announced at PULSE in March, and it promises to do for storage what VMware and others have done for servers: improve utilization, simplify management, and reduce costs. There are many upcoming events in October that will feature these Tivoli Storage product announcements, and we hope you can join us to hear more details. They are:
IBM Smarter Computing Executive Summit
– Oct 2 – 4, Pinehurst, NCInterop New York 2012 / Enterprise Cloud Summit
– Oct. 1 – 5, New YorkIBM InterConnect 2012
– Oct. 9 – 11, SingaporeSAP TechEd
– Oct. 15 – 19, Las Vegas, NVIBM Information On Demand
– Oct. 21 – 25, Las Vegas, NV
IBM Business Without Limits Storage Days – various dates & locations
Oct. 25, Columbus
Oct. 30, Jacksonville – registration url TBD
Nov. 13, NYC – registration url TBD
Your experience with our products is only one pillar in the building that we’re trying to construct. How does it tie in with your interactions with our marketing and sales teams? Does our story match our solution capabilities? Are you getting what you were promised?
Does the product documentation provide the answers to your questions, or help to avoid needing to ask the questions at all?
And what about support? A recent survey
by STORAGE Magazine of enterprise backup software users rated IBM #1 in the category of support. But what can we be doing better, or differently, to keep you delighted in your relationship with IBM?
At the end of the day, I’m looking at this role in 2 ways:
- What can we fix or improve?
- How can we ensure that everything new that we do is viewed through a customer experience lens?
To be successful, I’m going to need the help of a lot of people who have a vested interest in our success – across all facets of our business, but especially from our customers and partners. Please reach out to me at email@example.com with any ideas or comments.
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