Day 1 and IBM PULSE 2013 for Unified Recovery and Storage
I had the pleasure of organizing the Tivoli Storage Software
track for Pulse this year, and if the first day is any measure, this is going
to be a really awesome week. If you weren’t able to make it to Las Vegas for
the event this year, you can catch most of the action on LiveStream at
Before the official kickoff of the conference on Sunday
evening, we spent Sunday with more than 1000 of our business partners from
around the world, sharing strategies for working together to help our mutual
customers transform their businesses and position themselves for success in the
new world. During this pre-Pulse event, we had two breakout sessions that were
very well attended.
First was Don Dishinger of our Worldwide Tivoli Storage
sales team sharing strategies for moving storage into the Cloud. In this
session, Don showed how traditional hardware and software resellers can move
their businesses from “selling stuff” to “selling services”, in particular
selling data backup and recovery services built on Tivoli Storage Manager. To
help demonstrate this opportunity, Don was joined by Thomas Bak, co-founder of
Front-safe, the developer of a cloud business portal for TSM, and Richard Spurlock,
CEO of Cobalt Iron, a managed service provider that offers backup services
based on TSM and the Front-safe portal.
Thomas and Richard really drove home the fact that this is a
great time to be an IBM storage partner. The market is going through an enormous
transformational shift – customers are saying, “make it simple, cut my costs,
and if possible, do it for me” – and between us, we have the solutions and the
services to take advantage of these shifts like nobody else.
Front-safe and Cobalt Iron were both honored with Tivoli
Partner Awards during the luncheon gala for their work in bringing IBM and
Tivoli Storage into entirely new market segments.
The second breakout session focused on helping our mutual
customers improve their storage efficiency, and showing them how to do so using
the analysis and migration tools from our latest acquisition, Butterfly
Software. Tom Hughes, formerly of Butterfly, made a very strong case for
storage being a huge business opportunity as organizations of all sizes struggle
with the combination of data growth, sprawling IT complexity, increasing
service level expectations, and tight budgets. The combination of Tivoli and
STG storage offerings can make an enormous difference in these areas, and Tom
showed our partners how to use Butterfly to prove it to their customers.
There was also a Tivoli Storage Virtual User Group meeting
on Sunday afternoon, where we arranged 3 speakers selected by the user
community. Svenni Gunnarsson, UNIX Infrastructure Engineer at Landesbankinn (Iceland)
described more than a decade of architecting, growing and managing Tivoli
Storage Manager and SAN Volume Controller. Patrick Jobin of Storagepipe
described how his company uses Tivoli Storage Manager FastBack as the basis for
a backup service that provides his customers with non-disruptive, continuous
protection and near-instant recovery of their critical data. And finally, Ron
Hermann of IBM STG explained the science of data deduplication.
Not a bad start, before the start, of Pulse this year.
The conference officially kicked off at 6:00 PM with the
opening of the traditional Expo Reception, where thousands of people make a mad
dash for the food, the drinks, and to see the latest in what IBM and dozens of
our partners are showing off this year. But we held a very special event within
the Tivoli User Community Lounge in the Expo Hall: this year, 2013, is the 20th
birthday of Tivoli Storage Manager, and we took the opening of Pulse as the
opportunity to share and celebrate it with our customers, partners, and product
development team, many of whom have been associated with the product from those
early days before it was called TSM, years before IBM even acquired Tivoli in
1996. Yes, TSM was originally developed within IBM in the early 1990’s and
released in 1993 as ADSM – AdStar Distributed Storage Manager.
In the expo itself, the Tivoli Storage team is showing off
some really cool things this year:
A preview of the upcoming, revolutionary new
user interface for Tivoli Storage Manager
Improvements in backup and recovery for
The latest in storage hypervisor technology,
including advance storage virtualization and storage management
Butterfly storage assessment and migration
Cloud portals for both storage and backup
The next 3 days of Pulse promise to be just as packed with
content, news and fun. We have 38 speakers across 21 breakout sessions,
starting with Dave Russell, VP of Storage Research at Gartner kicking off the
track at 2:00 on Monday. Customers from across the globe will share their
experience – lessons learned and best practices – with our solutions, our
partners will offer new opportunities for optimizing storage services and
resources, and a selection of experts from IBM will show what’s new, and how
IBM is using these solutions internally to help our business succeed against
the challenges of data growth.
"The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."
Following an outstanding PurePalooza party on Monday night that featured a 2-hour performance by 6-time Grammy Award winner Carrie Underwood, you might have expected Tuesday’s General Session to be a little quieter than usual. However, that wasn’t the case at all as the energetic vibe from today’s session picked up right where Monday left off -- helping to quickly shake off the effects of a wild Monday night for many.
This morning’s 90-minute general session was themed “Best Practices in Action” and featured a client panel of IT leaders from AT&T, Equifax, Carolinas Healthcare System and the Port of Cartagena sharing how they are converting opportunities from Cloud, Mobility and Smarter Physical Infrastructures into tangible business outcomes.
The Unified Recovery & Storage Management track picked up on the General session theme with Tuesday’s breakout sessions featuring no fewer than TEN Tivoli Storage clients sharing real-life examples of how they were applying IBM Tivoli Back-Up and Recovery and Storage Management solutions to address a host of complex challenges. While this represents a just a tiny sliver of the valuable content, some of the session take-aways included:
• Irfan Karachiwala (Ph. D), Manager, Enterprise Data Strategy at Kindred Healthcare, a post-acute healthcare provider with over 450 locations in the U.S. has realized improvements in Recovery Point and Recovery Time Objectives by switching from data only backups to VM-based image back-ups using Tivoli Storage Manager for Virtual Environments;
• Redbook author Gerd Becker of Empalis Consulting, a German-based IBM Premier Business Partner recommended the use of TSM Fastback for Workstations to provide continuous protection and meet shorter Recovery Point Objectives (by the way you can try TSM Fastback for Workstations for free through the currently available trial);
• BJ Klingenberg, Distinguished Engineer in IBM Global Technology Services that uses Tivoli Storage Productivity Center to manage the storage environments of over 1000 accounts and 400 petabytes of data suggested taking 12-hour Storage environment snapshots to facilitate problem isolation and determination as part of a sound change and configuration management strategy;
• Petur Eythorsson of Nyherji, a Managed Service Provider in Iceland that provides management for 50 TSM servers mainly supporting mid-sized Windows-based environments confirmed that like many others, his client base has little patience for any recovery time beyond 2 hours;
• Huey Cantrell of Blue Cross Blue Shield of Louisiana reminded us that the overwhelming number of restore requests are for data that was recently backed-up so his IT organization spends it’s time and energy focused on the ability to quickly recover data created in the past few days;
• Eduardo Zalamena of Mitsubishi Motors of Brasil pointed out that within large organizations you can’t treat all data the same way. For example, a 2-hour restore time within some systems can be a catastrophic while for others it may be very appropriate. Eduardo recommended the implementation of system-specific recovery objectives to cost-effectively address requirements;
• John Clarke from United Healthcare that protects over 70 million Americans, has altered his teams approach back-up and recovery focus – emphasizing the restore over back-up primarily because of the emergence of Big Data systems such as Netezza and Teradata.
On a day that put IBM clients “front and center”, it was only fitting to close Tuesday with the Tivoli Storage Birds of Feather meeting. This two hour, highly-interactive discussion gave clients the opportunity to get all their questions answered and provide direct feedback to Tivoli Storage Executives, Developers and Product Managers.
Based on the buzz around the Storage breakouts it was clear that the client focus on Tuesday was a hit so a huge thank-you to all the clients who took the time to prepare and share their stories at Pulse2013. Pulse wouldn't be a reality without your contributions!!!
As another Pulse begins to wind down, it’s time to start thinking about IBM Edge2013 in June. The Edge conference will bring us back to Las Vegas to hear more clients describe how they are Optimizing Storage and IT. If you weren’t able to join the 8000 of us at Pulse2013, start making plans to attend Edge by finding out everything you need to know (including the early-bird discount available through the end of April) at the IBM Edge2013 Conference website.
Please plan to join IBM and thousands of your peers at the MGM Grand Hotel in Las Vegas, March 3 to 6, 2013.
PULSE 2013 is IBM’s premier event focused on business transformation and IT optimization, helping clients learn how to turn opportunities into outcomes.
As the planet becomes smarter, it becomes clear that a solid, robust, scalable and cost-effective IT infrastructure is required to create, store and manage all the information at the heart of these new opportunities.
Unified Recovery and Storage Management is the cornerstone track within the Cloud and IT Optimization stream at PULSE 2013. We are putting together a very excited agenda, and I’d like to give you a preview of what you can learn from your peers, thought leaders, and yes, a few IBMers, by attending this track.
We kick off the track on Monday with a keynote presentation by Dave Russell, Research Vice President at Gartner. Dave will describe the trends that his team is seeing, and encourage you to take a position on transforming and optimizing your data management infrastructure.
During the 3 days of breakout sessions, you will learn how many of our customers have started on this journey, including best practices and outcomes. Our speakers include subject matter experts from:
• Two major banks • Two universities • Five healthcare organizations • Several consumer and industrial companies • Five managed service providers • A leader in media and entertainment
Some of the top-of-mind topics that will be covered include management and protection of virtualized server and storage environments; advancements in disaster recovery and business continuity; storage in the Cloud, storage as the Cloud, and storage to the Cloud; backup consolidation and simplification; and how to easily cost-justify an efficiency improvement project to your management.
You can also learn how IBM “eats its own cooking” as the IBM Office of the CIO describes its use of IBM storage management software to drive costs out of our business while meeting the computing demands of a company the size of IBM.
You will also have the opportunity to learn about new products and enhancements – we can’t tell you what they are yet, but we’re pretty excited.
You can see who our expert speakers are, what they’ll be speaking about, and start to build your experience at Pulse this year by visiting the Pulse SmartSite and Agenda Builder at: http://www.pulsesmartsite.com/
"The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."
VCU Medical Center is one of the leading academic medical centers in the United States and the only academic medical center in central Virginia, offering state-of-the art care in more than 200 specialty areas along with Level 1 trauma care.
Business need: For VCU Health System, technology provides the foundation for transforming clinical services and delivering patient care. However, with a heterogeneous storage infrastructure and no single user interface, the team’s three storage engineers faced significant hurdles in managing growing data volumes and recovering data quickly when needed.
Solution: Working with IBM, the health system implemented a virtualized, scalable and high-performance storage infrastructure that improves service levels, reduces costs, mitigates risks and supports an increasing amount of data (growing at more than 20 percent annually).
Benefits: Reduced data recovery time; Process of migrating data has been shortened with greater success probability; Standardization and consolidation of storage systems has reduced the storage footprint and decreased data center temperatures from 43 to 68 degrees; lower cooling and energy cost; Reduced storage spending
“With Tivoli Storage Manager, we can set multiple recovery point objectives and the XIV allows us to keep multiple snapshots of the data without impacting performance. So we can have copies and copies and copies of the data where we couldn’t before.” —Greg Johnson, CTO and Director, Technology & Engineering Services, VCU Health System
Read the complete case study for more details on how VCU Medical Center worked with IBM to gain uninterrupted data access.
More success stories of other customer implementations of IBM technologies can be foundhere.
Wow!What an exciting week it has
been at Pulse 2013!Especially, for Tivoli Storage!In addition to the inspiring words of Day 3’s
keynote speaker, Peyton Manning, I was also equally inspired by many of our
Tivoli Storage Business Partners like Cobalt Iron, Silverstring, Front-Safe and
STORServer, who led sessions on exciting topics like how to create a cloud
service in a TSM environment, to how to transform your data backup costs into
Lets start with the final day of Pulse General
Sessions which kicked off to a packed auditorium…..Jamie Thomas, IBM
Tivoli VP of Strategy and Development, took the stage first with a panel of IBM
Experts including CTOs Dave Lindquist, Jerry Cuomo, Sandy Bird,
and Sky Matthews.These key
technology leaders, with Jamie facilitating the discussion, led us through
their technology roadmaps around what’s new and what’s coming in Cloud,
Security Intelligence, the Mobile Enterprise and Smarter Physical
Infrastructure.Following this panel
discussion, Bruce Ross, General Manager for IBM GTS, helped explain how
his team is helping to enable the acceleration of cloud services.It was a great line-up of experts and many
shared examples of how our technologies are driving innovation.You canwatch the replay of the General Session here.
Next up on the main stage was Pulse
2013 Guest Speaker Peyton Manning of the Denver Broncos.Peyton gave a heartfelt speech on the “art
and science of decision-making.”Are you
making the right decisions to deliver innovation?Are you sticking to your decisions?...were
some of the key topics covered.Offering
his perspective on Leadership, I think my favorite all-time quote was
this:“You can either be a warrior or a
worrier.”So true.Decisions backed by facts and data analysis
helps you drive the best decisions, and technology has greatly impacted this
process, he pointed out.Scott Hebner,
WW Tivoli VP of Marketing, joined him onstage with some great Q&A, that
ended with Scott going long, “up and out,” to catch a bullet pass from
Peyton.And, yes, pass caught, no
Now, on to our Tivoli Storage
sessions today which featured many of our Business Partners.Thomas Bak, CSO & Partner of
Denmark-based Front-safe, kicked off the morning with a very interactive
discussion on the topic of how to create cloud service around your Tivoli
Storage Manager environment.Front-safe,
a recent 2013 Beacon Award winner, is bringing TSM into new markets via a
cloud-enabled portal.He mentioned 3,000
end customers are already using this solution for backup, and backing up
literally 10,000+ servers!Front-safe’s
new cloud backup service provider, i-Sanity, also addressed their model of
“backup as a service” and they are the first Front-safe backup service provider
in South Africa.You can learn more by watching this great
Silverstring Ltd, another Tivoli
Storage Business Partner, led a session with customer Rabobank International, a
large global financial institution with many dispersed TSM systems, who told us
all about best practices that have been used for daily TSM administration.Great content was also shared that focused on
how these best practices and cloud-based automation software can be combined to
actually lower the cost of delivering TSM services and improve service levels.
Later in the
day, Richard Spurlock of Cobalt Iron
held an engaging session on how to transform your backup costs into business
opportunities.Cobalt Iron combines TSM
backup with a cloud experience in a simple deployment model that’s all about
flexible deployment options.Richard
really helped the audience better grasp how the costs and complexity of
enterprise backup can really “bankrupt” its value – and how Cobalt Iron’s
solutions can leverage your backup investments into a flexible and high
value data protection solution.Earlier
in the week, Cobalt Iron had been honored as a recipient of the 2013 Tivoli
Business Partner Awards finalist. Congratulations!
In one of the final Pulse 2013
storage sessions of the day, Business Partner STORServer delivered a compelling
presentation on how to provide Backup-as-a-Service with their STORServer Backup
Appliance and TSM.This session was of
great help for both large enterprises who were looking for how best to charge
for backup services, and also MSPs looking for additional revenue streams.
We also heard from
customers like Nyherji who told the audience all about how they use FlashCopy
Manager with TSM Node Replication to increase service levels and obtain high
availability.I was especially interested to hear about all the stellar benefits that these Tivoli storage solutions brought to their
business – from absolutely 0 downtime to hugely improved backup and recovery
times.As a result, Petur Eythorsson of
Nyherji, told a great story of how they completely redesigned their TSM
environment and added TSM Node Replication and FlashCopy Manager to complete
I wrapped up my week at Pulse
2013 visiting with both old and new friends and colleagues later that evening,
continuing to recap what was my 3rd, and, I believe, BEST Pulse
ever!Congratulations and thank you to the IBM Tivoli Pulse team for a job well done.....I can’t imagine how the next Pulse
will trump this one, but, in true Tivoli
fashion, I am sure it will.
And, in case you are having Pulse 2013 withdrawals already, we’ve captured some engaging storage
videos this week that are already available to you now. I hope you can take a moment to relive some
of the great Tivoli Storage moments this week and listen to all the great things that analysts, thought leaders, our customers, and Business Partners are saying
about Tivoli Storage solutions:
And, in case you would like to hear more about what’s
new and cool coming from Tivoli Storage, you can always join us again in Vegas
this June for IBM Edge2013, which will
bring you more opportunities to connect with your colleagues and learn about
industry best practices for storage management, virtualization, and cloud technologies.
With only 4 weeks until Pulse 2010 - The Premier Service Management Event - Optimizing the World's Infrastructure, I thought it might be helpful to provide some details around the sessions and activities that will be available to all of you storage and information infrastructure enthusiasts out there.... Here are a few sessions that you can attend each day. Sign up for these sessions and others today (requires only an IBM.com password - you do NOT have to be a Pulse registered attendee to create a Pulse schedule online)! (Mon, 22/Feb)
The Data Juggernaut Meets IBM -- Storage & Information Infrastructure Track Kickoff
How Principal Financial Group Upgraded to TSM 6 in a Veritas Clustered Environment
Sprint Storage Virtualization Success with SVC
How France Telecom Benefits from SVC Management and Thin Provisioning
TSM 6 Upgrade Experience at Brookshire Grocery Company
How Pacific Northern Gas and Tourism Australia achieved near instant recovery while reducing costs and risks with TSM and TSM FastBack
How A Major Dutch Insurance Company Got the Most from Its Storage Environment with SVC and TPC
How OhioHealth and VCU Health Systems Leverage IBM Data Protection Software and Storage Systems to Scale for Growth
A Technical Look Inside IBM's Next-Generation Archive Appliance -- the IBM Information Archive
AT&T Automates Server and Storage Provisioning with Tivoli Provisioning Manager
Reduce your Data Storage Footprint to help Survive the Data Tidal Wave
Implementing TSM FastBack at the US Department of State
The Oakwood Healthcare System's Virtualization Story
Shipping Portal INTTRA Supports the Global Supply Chain with a World-Class IT Infrastructure from IBM
Solving the Business Challenge with Excellence: An IT TotalSolutions Approach Success Case
Go to the on-line agenda tool to see additional Storage and Information Infrastructure sessions that may be of interest to you. There are also sessions in the Expo Theater Stream. Register and attend Pulse to take full advantage of all that will be offered:
The count down is on... with only 2 weeks left to Pulse 2010, I wanted to give you and update on additional perks you'll have access to if you register and attend. Meet the Experts! Talk one-on-one with Product Experts
Booth 80: SAN Volume Controller and Tivoli Storage Productivity Center – storage virtualization, storage resource management, data discovery
Optimizing Infrastructure: Smarter Systems, Storage and Information Retention Zone
Booth 92: IBM Information Archive and IBM Smart Archiving Strategy
Booth 93: IBM XIV: Storage Reinvented
Booth 95: IBM System Storage DS8000 Series
Delivering Business Value with Smarter Services
Booth 79: IBM Storage Enterprise Resource Planner
Check out my previous blog,The Pulse Roadmap to Storage Expertise, for information on some of the sessions that you can attend. Use the on-line agenda tool
to build your agenda and view all the sessions available (requires only
an IBM.com password - you do NOT have to be a Pulse registered attendee
to create a Pulse schedule online).
Share Your Story This year at Pulse 2010 we are scheduling video tape interviews with clients who are willing to share their thoughts on what they are doing to achieve visibility, control, and automation in their infrastructure. We will be filming client videos at Pulse starting Sunday, February 21, through Wednesday, February 24. The content will be used to produce short videos that we will leverage to tell the needs clients are addressing in their organizations. Our customers have been sharing their stories throughout 2009 as you can see below. Interested in participating? Notify me at firstname.lastname@example.org
Pulse 2011 Call for Speakers Opens Wednesday, September 22!
Boy oh boy, time sure flies when you're having fun. It seems like I was just at Pulse 2010 in Las Vegas, being a roving reporter, capturing customer, business partner and Subject Matter Expert Videos. It's actually been about nine months and once again it's time to ramp up for Pulse 2011.
Pulse will return to the MGM Grand in Las Vegas February 27 through March 2, 2011. Just like Pulse 2010, we're looking for client speakers to share their success stories and speak in the different track sessions. Do you have a storage success story? What are you doing to make your organization smarter when it comes to storing and backing up your data? How do you gain visibility across your infrastructure, including your storage environment? Are you in control of your data, no matter where it resides? How have you leveraged automation technologies to manage the explosion of data, and the need for instant accessibility? We want to hear from you! What software, hardware and services are you utilizing to deliver better services within your organization, to your internal and external customers? Come share your story of how you're using IBM Storage as a part of your organization's Integrated Service Management implementation.
At Pulse 2010, there were over 300 client speakers and if you weren't a speaker then, you should definitely submit your proposal for Pulse 2011. Check out the benefits of being a client speaker!
Client Speaker Benefits: Pulse 2011 client speakers will receive complimentary registration to the conference and the first 50 to submit a proposal will receive a FREE hotel accommodations upgrade* to a Celebrity Spa Suite at the MGM Grand if the proposal is accepted! *The speaker pays for the basic room and will be awarded the upgrade if they submit one of the first 50 papers to be accepted.
Client Speaker Benefits include:
One full conference pass ($1995 value)
Use of our exclusive Client Speaker VIP Lounge
Networking opportunities with over 6000 industry experts, press, and analysts
Eligibility for the Maximo Best Practices Award (EAM papers only).
Read Jennifer Dennis' blog Pulse 2011 Call for Speakers - Opens 9/22 @ibm.com/pulse! for details on submitting your proposal. Don't delay, get prepared to submit your proposal right away, those 50 upgrades will be going fast!!! Here are some customer speaker interviews I did during Pulse 2010, hopefully this will give you an idea of what you can submit for your proposal.
Pulse kicked-off today with the Business Partner Summit. I attended the IBM Information Archive session where the partners attending and I learned about the Archiving Ecosystem and how IBM Infromation Archive helps: reduce costs, improve productivity / effeciency and reduce risks. Information Archive is a simplified, cloud-ready smart business system.
Some important questions to help understand whether or not an archiving solution is needed include:
What are you doing to better manage the explosive growth of email + attachments on your mail servers?
What are you doing to better manage other types of content such as files, sharepoint data, social networking, images, videos, etc.?
Have you ever had to respond to a legal discovery request?
What is your litigation and/or compliance risk (how many lawsuits and/or industry regulations are you prepared to defend) and how are you managing paper and electronic info...
The partners in the session had a lot of great comments and questions. I met a few of the partners... Bill Mansfield from Logicalis and Mike Wiseley and Bruce Wolff from Agilysys. Below is a picture of Mike and Bruce.
If you are a partner and you were unable to attend the IBM Information Archive session (or you attended but want to hear more) you can attend the other sessions that are scheduled at Pulse: A technical look inside IBM's next generation archive appliance Tuesday 3:30-4:30pm @ RM 120 IBM's Smart Archive Strategy Simplifying Information Retention Tuesday 5:00-6:00pm @ RM 120 Birds of a Feather: IBM Smart Archive Strategy Discussion Tuesday 6:00-7:00pm @ RM 120
Next stop for me is the Pulse 2010 Business Partner Summit General Session!
While I was at Pulse 2010 in Las Vegas, I had the opportunity of Interviewing Scott Sterry from Cristie Software Limited. Cristie Bare Machine Recovery integrates with IBM Tivoli Storage Manager to provide a Bare Machine Recovery (BMR) solution for Windows®, Linux, SUN Solaris and HP-UX.
If you were unable to attend the live Pulse 2010 event in Las Vegas, you can still attend the Virtual event - register today. You can also check out the Pulse Comes To You Web site to see if there will be an event in a city near you.
Today I did several live video interviews. Let me be honest with you, it is clear that I wasn't meant to be in the journalism profession, uhm, now that is the truth!
I met many IBM clients and business partners through out this week at Pulse and today I did an interview with Roger Finney from Logicalis which is an IBM Business Partner. We did this interview right outside the expo hall at the MGM Grand hotel, so you can hear the airplanes going over from McCarran International Airport.
Logicalis has been an IBM Business Partner for over 14 years and they are both Software Value Plus authorized and Tivoli Accredited. In this video, I ask Roger to provide some details about how Logicalis has helped their customers with their storage management needs.
I had the pleasure of interviewing one of our client speakers, Brian Perlstein from Oakwood Healthcare System. Brian will be presenting the Oakwood Healthcare System's Virtualization story on Wednesday Feb. 24th at 9:30 to 10:30 am in the Conference Center room 121. Hope to see you there!
Pulse 2011 Call for Speakers is Now Open!!!! Submit Your IBM Storage Success Story and Register for the Event TODAY!
We made it at last! Pulse 2011 Call for Speakers is now officially open. Read my blog from earlier this week to get an idea of what kind of storage success you can submit for your proposal and also see the benefits you, as a customer, can receive if your proposal is selected.
Don't delay... Call for Speakers will end on Nov. 2 and remember, the first 50 customer proposals selected will get a free room upgrade.