As I’ve been working with many members of the Tivoli Storage team to coordinate our involvement at IBM Edge 2013 and as the conference nears it struck me the other day -- Edge really does have something for everyone. While the historical focus of this event has been storage—and storage content remains particularly strong—this year, IBM is expanding that focus to address related areas of IT optimization as well: cloud, smart analytics and big data, business continuity, and many more.
And not only the IT topics being covered are expanding -- so are the types of audiences that will have an interest in Edge. With four events under one roof, each aimed at the needs of different audiences, Edge 2013 promises not to disappoint – regardless of the role you have in IT. Just in case you aren’t sure if Edge is for you, below is the summary of the “four events within the event” and the highlights of Tivoli Storage in each:
Executive Edge: Executive Edge is a 2.5 day event for IT executives and leaders focusing on discovering new innovations for managing storage growth, accelerating cloud deployments, unlocking the insights from big data, and securing critical information and processes. Deepak Advani, General Manager of IBM Tivoli Software, who takes the stage multiple times in Executive Edge will host a two- hour session entitled "Key Insights for Modernizing Your Data Protection Infrastructure" designed to help you shield critical data from threats both known and unknown. Deepak will not only provide IBM’s perspective on this critically important topic but will invite clients, analysts and IBM Business Partners to the stage to join the discussion. In addition to wealth of thought leadership this session will unveil the latest enhancement to the Tivoli Storage portfolio: IBM Tivoli Storage Manager Operations Center that was previewed to rave reviews earlier this year at Pulse. More details on Executive Edge can be found by previewing the agenda.
Technical Edge: Technical Edge is a 4.5 day technical event for IT professionals and practitioners focused on sharpening expertise, discovering new innovations and learning industry best practices. Featuring over 350 sessions to choose from, you’ll hear from product and developments experts with deep technical expertise who will not only introduce new IBM offerings and updates, but will put them into action through hands-on labs and demonstrations that closely match real-world operating conditions. In particular, for those interested in Storage software there will be 35 Tivoli Storage-led sessions spanning 9 of the 16 technical tracks, with especially deep content in the business continuity and systems management tracks. For more specifics check out the Technical Edge agenda.
MSP Summit: For Managed Service Providers (MSPs), the two-day MSP Summit focuses on topics that are unique to this community and is designed to help organizations accelerate service delivery to become next generation MSPs. Strategic discussions will include topics such as Cloud, Next Generation Systems & Storage, and Big Data. One particularly interesting business opportunity for MSPs today is Cloud-based Backup as a Service with two successful Tivoli Storage MSP’s (Cobalt-Iron and Front-Safe) slated to share their experiences.
Winning Edge: The tail end of Edge will include a three-day sales bootcamp catering to the needs of IBM Business Partner (BP) sales professionals. Everything BP’s need to know to be successful will be discussed such as the opportunities related to IBM’s Butterfly acquisition, Storage Virtualization supported by marketplace perspectives of an independent Storage consultant. This information won’t just be theoretical; it's all founded on the real-world, quantified results already being achieved by IBM Business Partners and customers around the world, also to be discussed.
While I’ve tried to highlight the four discrete events within the Edge event this really only scratches the surface of Edge. There’s all the other valuable aspects – the hours of networking opportunities, Executive 1x1’s and the Solution Expo Hall where you can connect with subject matter experts from over 50 sponsors just to name a few.
Clearly I can’t do the Edge conference justice in a single blog but hopefully this gives you a sense of what you can take advantage of and that there truly is something for everyone at Edge. To learn more please check out the conference website and I hope to see you in Vegas in June at Edge2013.