"By 2015, there'll be four times as much data on the planet as grains of sand - that is truly mind boggling." --Stephen Leonard, General Manager, Sales, Systems & Technology Group
"We tend to look at data like we're driving, looking in the rearview mirror. We need to shift from looking backward to looking forwards." --Arvind Krishna, General Manager, Storage and Software Defined Systems
The Next Generation of Infrastructure
With data predicted to grow beyond imagination, the innovation shift at IBM to address the new challenges is the promise to deliver the next generation of infrastructure that supports automation for real-time response. The infrastructure will understand the application needs through defined policies and standardized APIs that control the configuration of compute, storage and networking and optimizes application execution. Through this approach, organizations will be able to accelerate application deployment cycles and respond in real time to changes in the environment to prevent degradation in performance and ensure service objectives.
The Winning Edge session that took place on the first two days at Edge 2014 was all about how to grow our market share with our new innovative products. The session started with an exclusive sales education event that discussed why Cloud, Analytics, Mobile and Social (CAMS) and Smarter Infrastructure are so important to not just IBM but also to its Business Partners. And how can IBM synergize with Business Partners to do better business?
Business Partners and IBM together need to ask four fundamental questions:
What will you sell?
How will you sell?
How will you differentiate and stand out?
Where are you selling with us/for us?
The focus is around Expanding Opportunities, Enhancing Engagement and Delivering IBM Experience. We have new offerings that include SoftLayer, SmartCloud foundations, Watson Foundation, Security Solutions, Power8 and Flash System. We have new skill and business models that include Business Transformation Workshops and Skills/Think Academy and we want to work with new Business Partners including MSPs and CSPs.
Why we buy from IBM?
In a panel discussion that included clients, Tridatum solutions talked about why they buy from IBM and the new campaign “Made with IBM” was presented to the audience.
And the winners are....
The Winning Edge Awards for Systems Storage went to Glasshouse Systems Inc., Micro Strategies, Inc. and ProActive Solutions, Inc.
We hope to continue winning with innovation happening around IBM x86 products with Lenovo buying IBM’s X86 server business and committing to following the IBM x86 product road map that include Flex and x86-based PureFlex integrated systems.