Greetings from Pulse2014 in Las Vegas.
Over 11,000 attendees at Pulse this year. Can you believe it? The MGM Garden Arena was jammed to the rafters for the opening session, featuring executives from Kuuluu, Twilio, Continental AG and IBM. It's exciting the hear about advances in driverless vehicles, mobile applications and gaming - all driven by cloud.
The transition to cloud has been remarkable. Two years ago at Pulse2012, many people had cloud projects, and were proceeding with caution. Last year, there were many cloud success stories, and active discussion about how cloud might evolve. This year, it's clear that cloud-driven business and IT transformation is in full swing.
Darren Bibby, VP Channels and Alliance Research at IDC predicted that, by 2016, 25% of all software will be subscription based. Organizations must plan for this transition or risk being left behind. Or, as Erich Clementi, Senior VP of IBM Global Technology Services put it, you can, "be the next Blockbuster or the next NetFlix".
2014 Pulse attendees are a remarkable group - Not the type to be left behind by a new trend. There is an incredible amount of learning and sharing going on. It's very encouraging to see our industry is in good hands.
Storage is playing a key role at Pulse, of course. There is a good understanding that clouds run on data, and data needs storage. So, it makes sense that smarter clouds need smarter storage. The connection between storage and top business trends has never been clearer or more relevant to IT.
Highlights of the Monday Storage Track included sessions by Hutchison Regional Medical Center, Chesapeake Energy, and Predetar.
- Alistair Mackenzie, Predatar CEO, spoke about several successful clients, including the world's largest cloud service for the education market. Predatar offers a cloud backup solution based on TSM. Predatar includes a dashboard for Line of Business managers that can significantly improve internal communications, reduce complexity and reduce costs.
- Paul Conway, from Chesapeake Energy shared experiences using Tivoli Storage Manager Operations Center to manage large workloads with confidence, and without heavy reliance on scripts and experts. As Paul showed screen shots of his TSM Operations Center deployment, his mantra was, "and that was another homegrown script we were able to get rid of".
- Ron Hess, Hutchinson Regional Medical Center, described his organization's transformation to hybrid cloud data protection from traditional enterprise backup. Ron said the biggest advantages were faster backups, faster restores, and a savings of 10 to 12 hours per week In administration time.
IBM-led storage sessions were excellent, as well. In the Storage Track kick-off, Ian Smith, IBM's Director of Storage Management described trends we can expect to see in storage, including:
- Data location transparency
- Data protection transparency
- Intuitive configuration
- Analytics enabling hybrid clouds
- Active risk avoidance
Extending Ian's comments, Rachel Dines from Forrester Research offered 3 tips for Data Protection:
- Move beyond backup and Disaster Recovery ... instead, think about business resiliency
- Embrace the cloud ... it's here to stay
- Prioritize efficiency above all else ... because data is growing but IT budgets are flat.
Thomas Bak, CSO of cloud data protection provider Front-safe commented, "IBM is pushing change more than ever before."
If you're attending Pulse2014, please comment with your highlights of the day.
Mike Barton is a Worldwide Storage Marketing Manager for IBM Cloud & Smarter Infrastructure software.
The opinions expressed herein are sorely mine