Day 2 of the MSP Summit continued to build upon the enthusiam established on Tuesday.
The day's activities began with UBM Channel's Robert Faletra running a very interesting discussion on the MSP and Channel Landscape. More and more partners are moving away from the 'vintage' model of selling hardware and software and moving toward 'progressive' and 'transformative' modes that embrace the cloud model...and this transition if occuring faster than expected. He noted that 52% of BPs offer cloud services today, accounting for 20% of their revenues. These figures will grow to 68% and 28% respectively by 2015. Robert also noted that recurring revenue streams derived from an MSP business model creates value for the partner company in the eyes of the investment community.
IBM's Judy Smolski then facilitated an insightful panel discussion on Transformational Approached to IT Delivery and Business Value Innovation. Much of the discussion focused on how BPs can and should work with each other to address customer needs. IBM's sponsorship of 'Connect to Win' sessions in NA is one way BPs can get together to discuss how their services may complement each other.
From a Storage Software perspective, a session lead by IBM's Steve 'Woj' Wojtowecz on Enabling Your Managed Services with the Cloud was the highlight of the day. Woj provided insights into the transition from traditional VAR to MSP model, the growing storage cloud services sales opportunity, and why customers need services like 'Backup as a Service' to more effectively and efficiently runs their businesses. Thomas Bak of Front-safe followed with a discussion on the cloud portal they developed on TSM which helps MSPs offer BaaS to their customers. The Frontsafe Cloud Portal provides chargeback capabilities, OEM branding and reporting of the customer's backup environment...and a tiered distribution model that allows MSPs to quickly grow their businesses. Heinrich Venter of iSanity then came on stage to talk about how his company leveraged TSM and the Frontsafe Cloud Portal to develop his BaaS service in South Africa. A very well received session that elicited a good many questions and interest from the audience!
The day continued with another eight sessions that provided valuable information to MSPs and to those partners considering this path. A very productive day!