Welcome to Edge 2014: Day One Recap
The first day of IBM Edge brought together diverse groups of people under one conference: Business Partners and Sales in Winning Edge; Managed Service Providers in the MSP Forum; Executives in Executive Edge and Technical IT people in Technical Edge.
The morning started off with sales and business partners getting inspired by Stephen Leonard, General Manager, Sales, IBM Systems & Technology Group. Stephen set the stage for the conference with making sure that each person understood that IBM is able to Simplify IT—to make IT cost effective; to Innovate IT—it’s about agility & response; Deliver IT for bigger and fast models. Tom Sullivan, Business Unit Executive, IBM Storage Sales Enablement & Education took the recent C-Suite Study/Survey results and shared many stats like: ‘Only 1 in 5 Executives feel comfortable with their spending’ and ‘50% of purchase capacity is being used’. All the stats shared were reasons to effectively engage with the C-Suites and win.
Next up was the panel monitored by David Carliquist, VP, STG Channels who focused on why BPs buy from IBM, featuring Stephen Jones, Tridatum Solutions and Brian Jeffries, ITG (Analyst) and two other panelists. Stephen Jones shared that there is a shift in the market towards mobilizing the workforce and now Cloud will be the way to do business- however; on premise is not going away and with cloud it’s not a rip and replace. Brian Jeffries of ITG who has 30+ years of experience in cost analysis of IT announced the results of his study on how cost effective IBM’s Virtual Storage Center (VSC) is compared to EMC and also to VMware. The results are in and IBM’s VSC lowers total cost of ownership by 72% in comparison to EMC storage virtualization as a result of capacity utilization, reduced costs and tier optimization. To learn more on “Why should storage virtualization users consider IBM over EMC or VMWare” click here to read.
In parallel to the Winning Edge session was the MSP Forum a main stage panel discussion to showcase IBM Technology Partners to MSPs and CSPs. On that panel of “How to Accelerate Growth through a Strategic Partnership with IBM was Thomas Bak of Frontsafe and Richard Base of SilverString. To get a further understanding of the outcomes of the MSP Forum, take a look at Anise Mastin’s blog on “Opportunities & Challenges around evolving MSP business model”
The General Session kicked off after lunch with about 4,200 people from 55 countries learning how Infrastructure Matters: It’s running on hardware somewhere!
- New & increasing complex workloads are putting infrastructure on overload
- It is imperative to build an infrastructure that enables business growth (70% of budgets are to keep the lights on, some highly effective companies are at 50%)
- The right infrastructure is essential for achieving business outcomes in a data-driven world
- Mike Reagin, CIO of Cleveland Clinic Abu Dhabi spoke about how IBM is helping them to successful in being truly a digital hospital
- With the explosion of data on social and mobile, IT is an enabler of change!
- IBM Introduces Software Defined Storage for new workloads; codename: Elastic Storage
- "Elastic Storage," the storage that powered IBM Watson...now made available for commercial use
With IBM Storage, grow your business and reduce costs by
- Enable new workloads with Software Defined Storage
- Maximize performance with Flash (30-50x more effective than standard disk)
- Optimize with virtualization
- Citigroup saw 100x performance increase by using IBM Elastic Compute and Elastic Storage
The General Session concluded with winning in transition. With the recent announcement of x86 transitioning over to Lenovo it was apparent that this partnership will only spur on greater outcomes for the x86 business with Lenovo.
Shortly after the General Session ended, Executive Edge kicked off a main tent with 3 speakers highlighting how they have innovated for success. Ron Finley of Renegade Gardener, encouraged attendees to grow things: take on a bold initiative. John Wilbanks of Sage Bionetworks encouraged attendees to share things: share your ‘cheap data’ to create wisdom. Peter Singer, Technology Expert, encouraged attendees to do things: by doing cyber hygiene, 94% of all cyber-attacks can be prevented. You can see many of these speakers and more at ibm.com/edge
The day ended with the Solution Center Reception allowing for attendees to network with peers, engage with Business Partners and IBM, experience product demonstrations and take in a few appetizers and drinks.
In a nutshell, Day 1 of IBM Edge was packed full of announcements, information sharing and networking. With four more days ahead, IBM Edge 2014 and it’s three tracks of Technical Edge, Executive Edge and Winning Edge will deliver on the premier event for infrastructure innovation; for IBM is able to Simplify IT, Accelerate IT and Deliver IT.
Stay tuned for more daily recaps!
Danyel Otteson is a Worldwide Storage Marketing Manager for IBM Cloud & Smarter Infrastructure software. Follow me on Twitter: #dotteson
The opinions expressed herein are sorely mine