Data Reduction Chapter 2: Surviving the tidal wave of data - options for data reduction
In chapter 1, we discussed the struggles that storage administrators are having with the tidal wave of data. In this chapter, well begin talking about how data reduction technologies can help you survive and even thrive in the face of these challenges.
IBM takes a holistic approach to data reduction, unlike competitors that offer point solutions to problems that they may in fact be causing. For example, a huge contributor to data growth is the repeated duplication of large amounts of data every time you perform a full backup.
So, one option is to avoid data growth from unnecessary data duplication, by only backing up data that has changed since the last backup. This addresses the cause of the problem, not the symptom. For example, if you have a 5 percent per week data change rate, 95 percent of your data didnt change this week. If you perform a full backup on that this weekend, youre duplicating almost everything you backed up last weekend. Not only does that take a lot of storage capacity, but it also takes a long time and these problems only get worse as you create more new data. Its no wonder that data deduplication products are so popular they were designed to eliminate all this duplicate data. And when they claim to reduce your backup storage footprint by 95 percent or more, this is exactly the data that theyre talking about.
Another option is to determine what different types of data you have and categorize it so that you can manage it most effectively, by moving less frequently-accessed data to lower-cost tiers of storage, and by deleting data that you no longer need or want. This will shorten your backup cycles and improve application performance, as well as reduce or delay the need to buy more primary storage capacity.
A third option is to put automated processes in place, based on policies that meet business requirements and/or service level agreements, to migrate, archive and delete data. There are several actions that can be taken on your data files based on criteria such as age, how long it has been since last access, which application created it, etc. These automated solutions can include:
Transparent migration of data from production storage systems to a hierarchy of secondary systems; the data remains on-line and available without any modifications to applications.
Archival of data, removing it completely from production systems and storing it in secure storage where retention policies can be set and managed.
Expiration of data, deleting it from all storage once it no longer needed or to meet corporate governance policies.
The last option is to compress and deduplicate the data you end up putting into your data protection and retention systems. Data deduplication is the most popular technology in this category, and well discuss it and the other technologies mentioned above in greater detail in future chapters of this blog.
To learn more, please visit the Data Reduction Solutions web page and stay tuned for Chapter 3 in which we'll dig into the first step in effective data reduction.
IBM Systems Storage Software Blog
Richard Vining 2700019R2A firstname.lastname@example.org Tags:  archive storage-blog data-management deduplication hsm backup data-reduction space-managment 2,500 Visits
Richard Vining 2700019R2A email@example.com Tags:  storage-blog data-management space-managment data-reduction hsm deduplication backup archive 3,275 Visits
Data Reduction Chapter 1: The challenges posed by the tidal wave of data
We're storing and using more data than ever before. The volume of data is growing exponentially, government regulations are expanding and competitive pressures are increasing forcing us to retain more of our data for longer periods of time. But our budgets are flat or being cut. And as we become more dependent on digital information, the costs of losing any of it are increasingly painful. The bottom line, of course, is that we need to do a better job of managing our data assets, and as these assets grow and our budgets shrink, we need to do more with less. So we need smarter solutions.
Storage administrators are on the front lines of the Tidal Wave of Data battle. Some of the challenges from data growth that administrators are struggling with include:
- It takes longer to perform backups; often not completing within backup window allowances; some data is not being adequately protectedIBM can help you build a dynamic storage management infrastructure that will enable you to cope with all of these challenges. We have solutions to help reduce your data storage footprint, and the goals that we set out in these solutions are: to reduce your capital and operational costs; to improve your application availability and service levels; and to help you mitigate the risks associated with losing data and a rapidly changing environment.
With these solutions you should: need less storage; have less data to manage; experience less downtime; and be more competitive. To learn more, please visit the Data Reduction Solutions web page and stay tuned for Chapter 2, where we will outline a holistic and comprehensive approach to data reduction.
Tiffeni Woodhams 270001Q08F WOODHAMS@US.IBM.COM Tags:  ibm storage-software storage ibmstorage tivoli ibmtivoli storage-blog storage-management 1 Comment 6,213 Visits
Welcome to the Tivoli Storage blog.
We have gathered a team of SMEs from various areas of the business to discuss a variety of topics, spanning different interest areas including customer success stories, upcoming events, Business Partner spotlights, technical tips and tricks, product strategy, roadmaps and hot topics -- and of course, topics of interest to you!
Introducing the team!
BJ Klingenberg: Senior Technical Staff Member - Storage Software, IBM Software Group
BJ has over 25 years of storage software strategy and development experience. He has held various technical and management positions, nearly all of which have been related to storage software. His experience in Enterprise storage management includes DFSMS, DFSMShsm, DFSMSdss, and also Tivoli Storage Manager, Tivoli Storage Productivity Center (TPC) as well as System Storage SAN Volume Controler (SVC). He has also been involved in projects which apply ITIL management best practices to Enterprise Storage Management. BJ is currently focusing on storage archiving solutions. BJ is a graduate of the University of Illinois Urbana/Champaign where he received a Bachelor of Science degree in Computer Science, and holds a Master of Science Degree in Computer Science from the University of Arizona
Dave Rice: Business Partner Marketing, Tivoli Storage Software
Dave currently works in IBMs Worldwide Software Group where he drives Business Partner Marketing for Tivoli storage software and also has a focus on Asia Pacific and Japan geographies. In this role, Dave influences Business Partner sales pipeline through, lead/pipeline analysis, progression activities, partner communications, and implementing programs that provide Business Partner Opportunity Identification. Dave has been in a broad set of storage software marketing roles for the past 13 years, and has 35 years with IBM. Outside of IBM, Dave's interests include astronomy, as well as home and life improvement projects.
Del Hoobler: Senior Software Engineer
Del is a Senior Software Engineer that has worked for IBM for over 20 years in software design, development and services. For the past 13 years, he has worked on designing and developing software products for the IBM Tivoli Storage Manager (TSM) suite of products. Most recently, Del was the technical development lead for the TSM Windows snapshot (VSS) support for Microsoft Exchange Server and Microsoft SQL Server. Del enjoys working with people and helping solve their complicated IT problems.
Devon Helms is currently an intern with the IBM Tivoli Software group and a second year MBA candidate at the Paul Merage School of Business at UC Irvine. His studies are focus on business strategy and corporate finance. Before returning to the academic world to pursue his MBA, Devon was a business operations and technology consultant. He has been involved in hundreds of engagements, analyzing and improving his customers business processes. After his studies are complete, Devon wants to continue to help clients improve the performance of their businesses through business process and financial analysis. In his free time, Devon is an avid marathon runner, rock climber, and SCUBA diver. Devon lives in Lakewood, CA with his lovely wife, Shana and his 8 year old Siberian Husky and faithful running partner, Frosty.
Greg Tevis: Tivoli Storage Technical Strategist
Greg has over 27 years in IBM storage hardware and software development. He worked in ADSM/TSM architecture and technical support in the 1990s and was one of the original architects of IBM's storage resource management solution, Tivoli Storage Productivity Center (TPC). He currently has responsibility for technology strategy for all Tivoli Storage and was involved in all of the recent IBM Storage acquisitions including XIV, Diligent, FilesX, Novus Consulting, and Arsenal Digital.
Jason has been the product manager for the Tivoli Storage Productivity Center (TPC) family since joining IBM in 2006. Prior to joining IBM, Jason was a product manager at EMC and Prisa Networks, responsible for the road map and strategy of various storage management offerings. When not helping define the direction for TPC, Jason acts as the President for Classic Soccer Club, a youth soccer club where his son currently plays.
John Connor: Product Manager
John is the Product Manager for IBMs flagship data protection and recovery offerings, the Tivoli Storage Manager family. During Johns tenure as product manager, TSM has experienced strong growth; growing faster than the overall market, and gaining market share. Prior to joining the Tivoli Storage Manager team in 2005, John helped drive the business strategy for IBM Retail Store Solutions. Prior to that, John had product and marketing roles in various IBM software businesses including WebSphere and networking software. John has an MBA from Duke University and an undergraduate degree in electrical engineering from Manhattan College. In his spare time, John enjoys competing in triathlons and has successfully completed an Ironman triathlon.
John R. Foley Jr.: Product Marketing Manager
John is currently a marketing manager within IBM's Tivoli storage software marketing team. John has over 20 years of experience in the areas of storage hardware, storage software and system networking. He has held positions in management, product line management, strategy, business development and marketing. In the past 10 years, he has served on multiple storage projects including SAN storage (fibre channel & iSCSI), Network Attached Storage (NAS) and fibre channel switch offerings. Most recent projects include the introduction of IBM's System Storage N series portfolio stemming from the NetApp OEM agreement and the release to market of IBM's newly introduced Tivoli Storage Productivity Center Version 4 and IBM Information Archive Version 1.
Kelly Beavers: IBM Storage Software Business Line Executive
Kelly joined the IBM Storage Software team in 2004 as Director of Strategy and Product Management for Storage Software and Solutions. Her team is responsible for guiding the development and release of products that capitalize on market/technology trends, and for defining and executing tactical go-to-market plans for IBM storage software solutions across both the Tivoli and Systems Storage brands. Kelly has 28 years with IBM where she's held a variety of roles including Finance, Pricing, Tivoli Channel Development, Director of Customer Insight, managing Market Intelligence, Customer Relations and Marketing Operations. Kelly is married with two daughters, ages 19 and 12.
Matt Anglin: Tivoli Storage Manager Development
Matt has been a member of the Tivoli Storage Manager Server Development Team for 15 years. His areas of expertise include data movement to and within the server, deduplication, shredding, and DB2 interactions. He is the AIX platform export in TSM, and is knowledgeable about other Unix, Linux, and Windows plaforms. Matt lives in Tucson, Arizona.
Matthew Geiser: Manager, Storage Software Product Management
Matt joined IBM in 2001 and has worked in product management and product development for Storage Software offerings including SAN Volume Controller, Tivoli Productivity Center, Tivoli Storage Manager and IBM Information Archive. Matt's current responsibilities include managing the product management team for the storage infrastructure management offerings. Prior to IBM, Matt worked in a variety of operations, project management and software development roles in the banking and energy industries.
Milan Patel: Senior Product Marketing Manager
Milan is responsible for Product Marketing of IBM storage software for virtualized server environments, storage clouds and of course every day issues in storage management like backup, recovery, archiving and replication. Milan has been with IBM for over 6 years working in server and storage systems and storage software marketing groups. Prior to that, Milan spent 13 years in various capacities from development to product management of various server subsystems and systems management.
Richard Vining: Product Marketing Manager
Rich is the Product Marketing Manager responsible for the IBM Tivoli Storage Manager portfolio of products. Rich joined IBM in April 2008 as part of the acquisition of FilesX, where he served as Director of Marketing. Rich has more than 20 years of experience in the data storage industry, holding senior management roles in marketing, alliances, customer support and product management at a number of leading edge companies, including Signiant, OTG Software, Plasmon and Cygnet. Rich enjoys eating, drinking, travelling and golfing (but doesn't everybody?)
Rodney Fannin: Worldwide Channel Manager, Tivoli Storage Software
Rodney has over 15 years of experience in working with Business Partners. Primary responsibilities include refining the channel strategy for Storage software and developing sales and marketing tactics to increase reseller revenue worldwide. Rodney is also a contributing author for the BP Spotlight on our blog.
Roger Wofford: Product Manager
Roger is currently a Product Manager in Tivoli Storage Software. He has experience in Manufacturing, Development, Marketing and Sales within IBM. He enjoys golf, swimming and the Rocky Mountains. Roger plans to blog about how customers use archiving solutions in their storage environments.
Ron Riffe: IBM Storage Software Business Strategist
Ron is currently the business strategist for IBM Storage Software. During the last six years, Ron has been devising and implementing IBM's storage software strategy with a focus on creating greater client value through integrating IBM storage software and storage hardware offerings. Ron has managed storage systems and storage management software for more than 23 years, holding positions in senior management, product line management, strategy and business development for both IBM System Storage and IBM Tivoli Storage. Ron has written papers on the synergies of storage automation and virtualization and frequently speaks at conferences and customer locations on the subject of storage software. Prior to joining IBM, Ron spent 10 years as a corporate storage manager for international manufacturing firm Texas Instruments after receiving a B.S. in Computer Science from Texas A&M University.
Shawn Jaques: Manager, IBM Tivoli Storage Product Management
Shawn has been in his current role as manager of storage software product management for nearly three years. The team is responsible for product strategy, content, positioning and pricing of IBM storage software solutions. Prior, Shawn had product and market management roles in other Tivoli product areas as well as a stint in Tivoli Strategy. Before joining IBM, Shawn was a Consulting Manager at Cap Gemini consulting and an Audit Manager at KPMG. Shawn has a Master of Business Administration from The University of Texas at Austin and a Bachelor of Science from the University of Montana. He lives in Boulder, Colorado and enjoys fly-fishing, skiing and hiking with his wife and kids.
Terese Knicky: Analyst Relations Tivoli
Terese is with Tivoli's analyst relation team covering Storage, System z, Job Scheduling and IBM's General Enterprise solutions. Terese was born and raised in Omaha, NE and transplanted to Texas where she enjoys watching her two boys play college football.
And finally, let's talk about me. I'm Tiffeni Woodhams and I have been with IBM for nearly seven years. Currently, I am a Tivoli Storage Marketing Manager where I am responsible for general marketing activities, ranging from pipeline measurement and tracking, providing marketing execution guidance and communications to the geography teams; Tivoli Storage Social Media lead and co-lead for IBM Storage Social computing strategy. I also work on major launches like Dynamic Infrastructure and Information Infrastructure providing the storage messaging and linkages. Prior to this role, I have held several other marketing positions including Tivoli Provisioning Go-to-Market Manager, Benelux Software Marketing Manager focusing on Tivoli, WebSphere, and Lotus, Americas Tivoli Marketing Manager, and Tivoli Launch Strategist. In my spare time, I enjoy playing sports (basketball, softball, and golf), coaching JV girls basketball, riding horses, and spending time with family and friends.
Now that you know a little background on each of the team members, we hope that you will let us know some of your interest areas when it comes to IBM Storage and IBM Tivoli Storage Software solutions. Please post comments to this blog and let us know what you want to hear about.
Some topics we will be discussing in the next month include:
Pulse 2010, the Premier Service Management Event
Data Reduction - the steps to get to where you want to be
Archiving - why you need to do it
Unified Recovery Mangement
New Product announcements and roadmaps.
Thanks and we look forward to hearing your feedback.
Tiffeni Woodhams 270001Q08F WOODHAMS@US.IBM.COM Tags:  storage-blog ibmtivoli ibmstorage information-infrastructur... storage pulse2010 tivoli dynamic-infrastructure pulse service-management ibm 2 Comments 3,095 Visits
In preparation for Pulse 2010 in Vegas, I interviewed John Connor, the Pulse track lead for Storage and Information Infrastructure, to help you generate good ideas for submitting your call for speaker abstracts for Pulse. John will actually be reviewing the submissions with a team of other folks, so here is some advice that you can leverage to increase your chances of being accepted to speak at Pulse.
Me: What are the hot topics in the area of storage and information infrastructure today?
John: The hot topics in the area of storage and information infrastructure today are how, in today's tight economy, customers are leveraging storage in their information infrastructure to improve scalability, addressing the performance of their storage management assets, cutting capital expenditures by reducing duplicate data to lower storage capacity needs and simplifying the overall management of their storage infrastructure.
Me: Which topics would you like to see presented at pulse are
John: Ideally I would like to see sessions at Pulse that highlight customer success stories, how Tivoli storage management and/or IBM storage solutions helped customers address the challenges we discussed above.
Me: Who are good candidates for submitting abstracts and why?
John: The best candidates to talk about these successes are the folks who implemented them, which would be our customers. Customers are able to discuss their return on investment and how the IBM storage solutions are benefiting them in their everyday business operations. Another good candidate would be our business partners, accompanying and co-presenting with their clients on the IBM storage solutions they've implemented.
Me: What are you looking for in a good proposal?
John: As I mentioned earlier about the topics I would like to see presented, a good proposal is a customer success story around IBM storage solutions, including Tivoli storage management software, and/or storage hardware and storage services. This proposal should describe the initial pain points or problems that existed, how our solutions helped and the lessons learned that could be applied to other customer situations. This type of proposal and session at Pulse will help others learn from each other.
Me: What are the benefits of submitting an abstract for Pulse?
John: Submitting your abstract is a great way to gain visibility for your work, and your particular solution. Customers that submit abstracts and that are selected will receive a complimentary pass to attend Pulse at no charge ($1,995 value) and admission to on site VIP client lounge. Attending Pulse is not only a great way to share your companys success by implementing IBM storage solutions, but it is also a great education and networking opportunity.
Me: What is the deadline for submitting call for speaker abstracts?
John: The deadline to submit your abstract is Nov. 20th. Dont delay, submit your proposal today.
With such great guidance from John, youre sure to write a perfect proposal. If you have any questions on submitting abstracts for Pulse or want feedback on an idea, just leave a blog comment. Also, be sure to check out this justification letter if you need that extra edge to convince your boss of the value of attending Pulse. I hope to see you there!