The fact that I like about the Cube is the emphasis on social interaction based on the trending topics. Thanks Dave for trying to find the signal from the noise. The team is doing a great job.
Steve (Woj) Wojtowecz’s conversation with Dave Vellante and Stu Miniman at IBM Edge 2014 was great as he defines software defined environment that includes computing, networks, servers & storage. He pointed that data is the next currency of IT industry. He mentioned adding automation and analytics to the virtualization management layer can reduce workload but administrators are very apprehensive in allowing system to do it.
Insights from partner Bob Elliott @MainlineInfoSy1 add a lot of value, specially when we think how relationship with partners has changed in this highly volatile IT environment. The margins are getting squeezed in hardware businesses. There is a shift from hardware to solution based marketing. In a time like this, business partners are looking for more support from IBM like responding in timely fashion to the needs of BP’s clients. IBM has to take the time to build the loyalty. The best thing that Bob found is that the whole IBM storage portfolio is refreshed and the product line has grown stronger.
Rohit Mehra, VP of Network Infrastructure, IDC, joined the conversation on theCUBE. One thing that caught my attention is his emphasis on the need for companies to reassert themselves. The situation that we are in provides equal opportunities to top guns and startups.
Analyst Jon Toigo is a big advocate of IT practitioners and pointed out that we need to find agile ways to meet the need of the business. But he was very clear that just changing the nomenclature every 6 months would not get us anywhere. He warned and asked to test the water before one jumps on to the open stack as it could be a race to the bottom with a wrong step.
Stephen Jones, CTO , Tridatum Solutions focuses on productivity. Clients don’t care about the buzz words but more on how can one address their issues. Days of partnering with major vendors are over and as a MSP you need to pick one major partner. And for Stephen “IBM is less confused that HP”. IBM with recent product enhancements, can now drive down storage requirements by 95%.
Brendon McCaulley @HeartlandHPY brought out a very interesting topic. How much should we invest in innovation! And its look like Heartland is moving the needle and is putting 50% of budget to innovation. I assume generally market allocates 70% of its budget to operations & 30% to innovation.
According to Carl Deschenes, co president , PCD solution, private cloud creates a very good foundation . The way business partners add value is by matching the technology to their clients’ business requirement. Among the recent customer trends they see clients looking for desktop virtualization and cost reduction.
If you are not there at Edge don’t be disheartened, be there at crowdchat and watch the Cube live interviews and you will get a glimpse of the action happening there.
Welcome to Edge 2014: Day One Recap
The first day of IBM Edge brought together diverse groups of people under one conference: Business Partners and Sales in Winning Edge; Managed Service Providers in the MSP Forum; Executives in Executive Edge and Technical IT people in Technical Edge.
The morning started off with sales and business partners getting inspired by Stephen Leonard, General Manager, Sales, IBM Systems & Technology Group. Stephen set the stage for the conference with making sure that each person understood that IBM is able to Simplify IT—to make IT cost effective; to Innovate IT—it’s about agility & response; Deliver IT for bigger and fast models. Tom Sullivan, Business Unit Executive, IBM Storage Sales Enablement & Education took the recent C-Suite Study/Survey results and shared many stats like: ‘Only 1 in 5 Executives feel comfortable with their spending’ and ‘50% of purchase capacity is being used’. All the stats shared were reasons to effectively engage with the C-Suites and win.
Next up was the panel monitored by David Carliquist, VP, STG Channels who focused on why BPs buy from IBM, featuring Stephen Jones, Tridatum Solutions and Brian Jeffries, ITG (Analyst) and two other panelists. Stephen Jones shared that there is a shift in the market towards mobilizing the workforce and now Cloud will be the way to do business- however; on premise is not going away and with cloud it’s not a rip and replace. Brian Jeffries of ITG who has 30+ years of experience in cost analysis of IT announced the results of his study on how cost effective IBM’s Virtual Storage Center (VSC) is compared to EMC and also to VMware. The results are in and IBM’s VSC lowers total cost of ownership by 72% in comparison to EMC storage virtualization as a result of capacity utilization, reduced costs and tier optimization. To learn more on “Why should storage virtualization users consider IBM over EMC or VMWare” click here to read.
In parallel to the Winning Edge session was the MSP Forum a main stage panel discussion to showcase IBM Technology Partners to MSPs and CSPs. On that panel of “How to Accelerate Growth through a Strategic Partnership with IBM was Thomas Bak of Frontsafe and Richard Base of SilverString. To get a further understanding of the outcomes of the MSP Forum, take a look at Anise Mastin’s blog on “Opportunities & Challenges around evolving MSP business model”
The General Session kicked off after lunch with about 4,200 people from 55 countries learning how Infrastructure Matters: It’s running on hardware somewhere!
Here are some key insights:
New & increasing complex workloads are putting infrastructure on overload
It is imperative to build an infrastructure that enables business growth (70% of budgets are to keep the lights on, some highly effective companies are at 50%)
The right infrastructure is essential for achieving business outcomes in a data-driven world
Mike Reagin, CIO of Cleveland Clinic Abu Dhabi spoke about how IBM is helping them to successful in being truly a digital hospital
With the explosion of data on social and mobile, IT is an enabler of change!
IBM Introduces Software Defined Storage for new workloads; codename: Elastic Storage
"Elastic Storage," the storage that powered IBM Watson...now made available for commercial use
With IBM Storage, grow your business and reduce costs by
Enable new workloads with Software Defined Storage
Maximize performance with Flash (30-50x more effective than standard disk)
Optimize with virtualization
Citigroup saw 100x performance increase by using IBM Elastic Compute and Elastic Storage
The General Session concluded with winning in transition. With the recent announcement of x86 transitioning over to Lenovo it was apparent that this partnership will only spur on greater outcomes for the x86 business with Lenovo.
Shortly after the General Session ended, Executive Edge kicked off a main tent with 3 speakers highlighting how they have innovated for success. Ron Finley of Renegade Gardener, encouraged attendees to grow things: take on a bold initiative. John Wilbanks of Sage Bionetworks encouraged attendees to share things: share your ‘cheap data’ to create wisdom. Peter Singer, Technology Expert, encouraged attendees to do things: by doing cyber hygiene, 94% of all cyber-attacks can be prevented. You can see many of these speakers and more at ibm.com/edge
The day ended with the Solution Center Reception allowing for attendees to network with peers, engage with Business Partners and IBM, experience product demonstrations and take in a few appetizers and drinks.
In a nutshell, Day 1 of IBM Edge was packed full of announcements, information sharing and networking. With four more days ahead, IBM Edge 2014 and it’s three tracks of Technical Edge, Executive Edge and Winning Edge will deliver on the premier event for infrastructure innovation; for IBM is able to Simplify IT, Accelerate IT and Deliver IT.
Stay tuned for more daily recaps!
Danyel Otteson is a Worldwide Storage Marketing Manager for IBM Cloud & Smarter Infrastructure software. Follow me on Twitter: #dotteson
The opinions expressed herein are sorely mine
(On behalf of Anise Mastin)
IBM Edge 2014, the premiere infrastructure conference, kick-off sessions on Monday, May 19, 2014, included a unique and important forum for Manage Service Providers. The MSP Forum began with remarks from Jaime Thomas, General Manager, Storage and Software Defined Systems who reminded attendees that the software defined automation journey must evolve to deliver a more effective and integrated strategy for flexible hybrid cloud implementations. Jaime’s guidance resonated with the audience as Leslie Rosenburg of IDC followed to demonstrate the MSP IT services transformation.
Leslie recognized that technology is in its third evolution of platforms:
Mainframe / terminal
LAN/Internet, Client Server
Cloud, Analytics, Mobile, Social encapsulated by security
For CIO’s in this third evolution, decision makers are seeing a transition of business model requirements, moving from systems to services; from IT agility to business agility and from information to innovation. Yet the needs and means to satisfy those needs are changing in the services landscape as well.
When you consider that at its very foundation, cloud implementations are expected to double in the next couple of years. Innovation is expected to show that 80% of cloud application will be hosted on the top six platform as a service (PaaS). And 75-80% will be big data intensive. Plus new disruptors are expected to enter the MSP space such as GE, Disney, Google.
Add to that the fact that services have moved from project base to transformation services. The key pain has become “consumerazation” of cloud with data proliferation and security -- shifting away from point solutions to business outcomes. The business outcome services will rely increasingly on centralized non-labor based tools and assets.
The evolution of IT service model can be identified in five phases:
Phase I 1990’s Maintenance & Support
Phase II 2000-2005 Project-based professional services
Phase III 2005-2010 Service-led Approach
Phase IV 2010-2014 Consulting led
Phase V 2014 - Beyond Business Outcomes
Thus to remain competitive, MSPs will likely move from the consulting-led model by building new partnerships, alliances as well as mergers and acquisitions
A panel of MSPs followed IDC observations to agree with IDC findings and gave real-world scenarios for challenges they currently face.
For example, Thomas Bak, Founder and Director of Frontsafe, a Tivoli Storage Manager (TSM) driven services for data backup and protection on prem and via cloud to more than 4000 clients indicated that to grow his business he initially relied on building relationships with his clients’ preferred IT and preferred applications providers. It’s about having the right technology with the right go-to-market plan as well as leveraging the support from IBM as a partner.
Richard Bates of SilverString indicated that although his company is based in UK, it is important to think globally since his clients are global. His company also relies on the capability of TSM and analytics to transform to the business outcomes model.
Both Joe Jones of Meridian IT and Kirk Zaranti of Logicalis espoused the essential need to evolve their sales force from solution-focus teams to cloud-service delivery teams.
The take away from the MSP Forum provided proof that the evolution for MSP decision makers is to deliver next generation services by remaining relevant with a flexible business model that is supported by an effective platform as well as flexible software to deliver the next phase of services leveraging cloud and analytics to transform to a business outcomes model.
[Software Defined Storage (SDS)] is getting a lot of attention lately by press, analysts and technology providers such as IBM, causing organizations large and small to take notice. SDS describes a set of storage access and data management services that can deliver what IT administrators are most interested in these days:
Lower storage costs
Less reliance on specific storage systems
Simplified data and storage management
Improved utilization of existing resources
International Data Corporation (IDC) published a [taxonomy for Software Defined Storage] which defines software-based storage as a storage software stack running on commodity, off-the-shelf computing hardware. SDS should offer a full suite of storage services and federation of the underlying storage to enable data mobility, according to IDC.
The interesting thing is, while the name Software Defined Storage is relatively new, IBM has been delivering technology and client solutions that match the SDS definition for over a decade.
Matching IDC’s definition, [IBM SAN Volume Controller], introduced in 2003, is an x86-based appliance running Linux code, providing federated storage virtualization across heterogeneous storage platforms and enabling advanced storage services. SAN Volume Controller has been proven to scale to multiple petabytes. This core technology is also included in IBM’s midrange Storwize storage systems. To date, over 55,000 SAN Volume Controller and Storwize systems have been shipped worldwide, making IBM one of the most popular business class storage virtualization solutions.
Sitting on top of the storage virtualization platform, [IBM Virtual Storage Center] offers industry leading end-to-end storage management with analytics driven data management and policy-based automation to enable self-tuning, self-optimizing storage. According to recent research by International Technology Group, IBM’s approach can reduce storage Total Cost of Ownership by [up to 72% compared to EMC solutions in large enterprises], and [up to 35% compared to VMware storage management solutions in mid-size environments].
At the top of IBM’s storage software stack are interfaces that simplify storage, including:
[OpenStack integration], for automated storage provisioning by cloud applications
VMware vSphere integration, which provides VMware administrators with a familiar interface for simplified storage provisioning and management.
IBM advanced graphical interface that dramatically simplifies end-to-end troubleshooting and performance management, provisioning, and other time consuming storage administration tasks
[IBM Cloud Storage Access] user self-service portal, sold separately
While other vendors scramble to build new offerings for SDS, IBM is extending proven technology that can address your needs today and help you migrate to new era workloads whenever you’re ready.
See [IBM Software Defined Storage at the IBM Edge conference] next week in Las Vegas. Software Defined Storage sessions will be presented at Exec Edge and Tech Edge, and we’ll have live demos in the Solution Center.
If you can’t attend Edge, look for video interviews with Brian Jeffery, Managing Director of International Technology Group, and Steve Wojtowecz, VP of Storage and Network Management Software Development, on [TheCUBE, by Wikibon], live on Monday, May 19 and afterwards on demand.
Learn more about VSC and the rest of IBM’s storage software portfolio at: http://www.ibm.com/software/products/category/storage-software.
About the author:
Jason Davison is the Segment Manager for Storage Virtualization and Cloud Solutions in IBM’s Cloud and Smarter Infrastructure product management group. Views expressed are my own.
TSM 7.1 has caught everyone’s attention with its bold moves and richer features. Robert Amatruda of IDC in an IDC Flash mentioned that IBM's focus on integrated management, hypervisor protection, more intuitive user interface, and greater scale puts TSM on a much stronger competitive footing relative to its competitors.
And you will see this trend to continue.
If you are curious about what’s next in Tivoli Storage Manager, you are invited to attend session sTM02 at Technical Edge to learn about enhancements that are on the horizon or are being considered. The session provides a detailed preview of selected future enhancements in the next TSM release and beyond. Join us to discuss potential future direction in areas such as data protection for virtual machines, disaster recovery, data lifecycle management, and simplified administration.
Disclaimer: IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
Data protection for virtual machines
IT companies are increasingly leveraging virtualization and cloud solutions. IBM has recognized this trend and responded with delivery of TSM 7.1. Expected future enhancements in this area include improving the user experience for file-level recovery on VMware and extending data protection for Hyper-V. In sessions sTM02 and sTM12, you can also learn about data protection for VMware-hosted applications that cover in-guest, off-host and hybrid solutions.
IBM plans to extend support for replication, including recovery of damaged data and ability to use different retention policies at the source and target TSM servers. These enhancements will offer greater replication flexibility and enable replication to protect against localized failures and large scale disasters.
Data Lifecycle Management
In the future, IBM may enhance TSM’s ability to extend the retention for specific recovery points. Another possible enhancement would improve tracking of historical information on data objects. These enhancements would improve management of data and compliance with regulations.
IBM has greatly simplified the TSM administrative experience, and will continue to do so by extending the Operations Center. Future enhancements will offer greater visibility, control and automation for TSM management. Visit the TSM booth at Edge for a live demo of Tivoli Storage Manager Operations Center.
Come and join us for Edge session sTM02, “Preview of Future IBM Tivoli Storage Manager Enhancements” on Monday 19th May 4:15-5:15 p.m. at Murano 3303, The Venetian, Las Vegas, U.S.
With the popularity of virtual server environments such as VMware ESXi, Microsoft Hyper-V, and KVM, comes varied deployments from basic file servers to clustered database applications. One data protection method cannot adequately address the many unique data protection requirements in these environments.
Session sTM12 One Size Does Not Fit All – Data Protection in Virtual Server Environments discusses strategies to protect applications and databases deployed in virtual server environments. Discover the best way to choose the appropriate tools for protecting these environments such as Tivoli Storage Manager Data Protection for VMware, FlashCopy Manager for VMware, and traditional Tivoli Storage Manager data protection agents.
The session will primarily focus on Microsoft SQL and Microsoft Exchange deployments in VMware. Beyond traditional in-guest and off-host data protection for these applications, this session will explore hybrid data protection methods which take the best of breed approach to meet backup and recovery objectives including recovery time objectives, recovery point objectives, and examine other decision factors such as who is initiating the recovery and the granularity of the recovery.
By now, everyone in the IT Industry is convinced about the benefits of virtualization. Server virtualization – Yes! But storage virtualization? That’s not an easy one!
In Server virtualization, we simply divide one physical server into several virtual environments that saves you lots of money and helps wring the best out of your infrastructures, but did you know that an inadequate storage system can actually cause the economic benefits of server virtualization to fall through because virtual machines can consume large amount of storage?
So, why is it that Storage Virtualization still isn’t as popular as Server Virtualization?
In storage virtualization, we group physical storage from multiple network storage devices so that they look like a single storage device that can be managed from a single console. This can raise several complexities when –
Data center has storage products from different vendors
Some vendors provide storage virtualization for their own hardware only
You need availability of virtualized storage features from vendors in non-virtualized offerings
Throw in the further dilemma of choosing where to put your virtualization: hosts? network? or arrays? Or perhaps being bound by vendor lock-in clause?You probably have been buying additional devices and systems on an ad hoc basis to meet new storage demands, but think of the advantages you could gain with a storage architecture (read storage virtualization) that allows you to upgrade when needed and in a cost effective manner! Now that’s enough to convince you on the virtues of storage virtualization……
Let’s find out why IBM’s VSC is the best bet in the market.
A recent ITG report compared IBM VSC solution to other large vendor (EMC, VMware) over a period of 5 years to determine savings,
And the verdict is – IBM Virtual Storage Center (VSC):
The only solution to address large-scale multivendor virtualization
Averaged 72 percent less than EMC for overall costs of ownership
Averaged 35 percent less than VMware over 5-year total cost of ownership
Supports more than 200 platforms -- all of the major vendors -- as well as from many smaller vendors.
You can get behind the calculations and analysis done in the two ITG reports to understand the how and why of it. As one user shared when asked to describe VSC in simple terms, “It works.”
For those interested in FlashCopy Manager for UNIX and Linux and FlashCopy Manager for VMware support for EMC devices...
Available starting today (May 9, 2014), the Rocket Device Adapter Pack, which extends IBM FlashCopy Manager's ability to take snapshots of application data stored on storage devices attached to UNIX & Linux platforms, includes support for EMC VNX devices. This support of VNX enables snapshot-based block-level local backup and recovery, supporting VNX Snapshots, EMC SnapView snapshots and volume cloning with SnapView Clone. The VNX adapter includes support for RAID, meta, and thin provisioned volumes.
Also available at this time in the Rocket Device Adapter Pack are enhancements to the Symmetrix (VMAX and DMX) support which was first made available in December 2013. The Symmetrix support now includes integration with the remote mirroring option (SRDF), which is similar to FCM integration with IBM's metro mirror / global mirror option taking a snapshot of the mirror target. In addition, snapshot operations can be performed on the local side of SRDF remote mirror pairs while IBM FCM's copy services are set for local mode. Further, MAX_VERSIONS can now be set to ADAPTIVE so that the Symmetrix adapter will automatically manage the number of snapshots that are kept, removing the oldest snapshots when necessary.
Take a look at the Rocket Software product info link for more information.
IBM is helping clients improve their data economics through faster and more efficient data storage management from IBM. The storage innovations that helped IBM's Watson in the Jeopardy! challenge are now available to clients across all industries.
With huge advancement in data analytics, winners and losers will be determined by how fast organizations can act on data insights. In the era of Big Data and analytics, IBM believes it is critical to accelerate reliable data access while dramatically reducing its cost.
With that in mind, IBM will deliver storage in new ways to meet Big Data demands. Coming Monday 12th May, IBM storage, IBM Watson & IBM Research all will come together for Storage Signature Moment. Clients, partners, press & analysts highlight IBM’s work in Software Defined technologies and shows how we are ahead of the competition at Data Fast Forum.
IBM will be unveiling innovations to accelerate access to large scale data at Fast Data Forum Software Defined Storage, Superior Business Results May 12.
IBM’s storage transformation connecting IBM System and Technology Group with IBM Software, IBM Watson, and IBM Research is evident and you are going to hear more about
Accelerating access to data – IBM’s elastic storage can move petabytes of data and billions of files in microseconds versus days, providing faster access to unstructured and structured data.
Changing the economics of storage technology – IBM elastic storage addresses the increasing volume, velocity and variety of data growth by reducing storage costs up to 90 percent.
Transforming business models with the cloud – Storage is a pain point for most businesses deploying cloud. IBM’s elastic storage is open providing support for multiple physical storage devices and allowing organizations migrate to an agile, cloud-based storage environment and manage it effectively without having to replace existing storage systems, generating dramatically increased value from existing investments.
Join us for this intimate gathering and discussion with senior executives, clients and influencers.
Tom Rosamilia, Senior Vice President, IBM Systems and Technology Group
IBM: Michael Factor, IBM Research – Israel, DE
IBM: Tom Clark, Distinguished Engineer, Chief Architect Storage Software, C&SI (Tivoli SWG)
IBM: Vincent Hsu, IBM Fellow, CTO Storage (SDS, STG)
Client: Alan Malek, Director of IT, Cypress Semiconductor
Partner: Matt Richards, Vice President, Products, ownCloud
Register for this event now and learn about the breakthroughs from IBM research and other key initiatives around Software Defined Storage.
And if you cannot attend the event at Boston, we will bring the event to you through livestream! Watch the 90-minute influencer and thought leadership event online that highlights IBM’s work in Software Defined technologies and demonstrates how its solutions are helping clients across industries gain faster access to Big Data analytics to improve business performance.
If you are wondering about the ideal data protection plan for your company’s needs, I would suggest you explore the opportunities of hybrid cloud architecture. Investigate on what results you could achieve by choosing a backup technology that is capable of supporting a hybrid approach covering both on-premises and offsite cloud capabilities.
Today’s best hybrid cloud backup architectures combine the fast performance of on-premises technology with an innovative cost model for remote protection in ways that hardly any pure-disk/pure-onsite option can. Jason Buffington, senior analyst, ESG in his paper Hybrid cloud Backup delivers more for less shares his perspective on the increasing importance of a hybrid approach which combines on-premise and cloud capabilities to meet today's data protection requirements.
If that’s sound interesting join us for a webcast “Hybrid Cloud Backups: How to Get More for Less” on 29th April 2014 at 12 am ET. Infoweek will host the LIVE webcast, featuring Analyst speaker, Jason Buffington, Senior Analyst at Enterprise Strategy Group (ESG).
Attend this webinar to learn how to:
Understand how organizations are managing the data backup process
Gain insights into the pros and cons of offsite cloud capabilities
Hear the truth why a hybrid approach to a backup architecture would be better
Learn what to look for in a Hybrid Backup Solution
Register for this webinar now and learn why a hybrid approach is a far more realistic and effective way to go for companies of nearly all sizes.