IBM Edge 2014 Tuesday Storage Recap
Day 2 at IBM Edge 2014 focused on how clients, Business Partners and IBM are working together to build smarter infrastructures to meet the business challenges discussed on Day 1 (cloud, analytics, mobile and social).
Chris O’Connor, @chrisoc_IBM, Vice President of Strategy & Engineering, IBM Cloud & Smarter Infrastructure, spoke about the need to seamlessly extend infrastructures from what organizations own today to what they’ll need in the future. He recommended two approaches:
Cloud-enable existing workloads
Think about ‘cloud first’ for new workloads
The idea is to accelerate time to market and be able to make real time actionable insights. With 70% of enterprises planning to pursue hybrid clouds by 2015, according to a 2013 report by Gartner, a two-pronged approach makes sense.
Andrea Nelson, Director of Storage Marketing at Intel collaborated Gartner’s estimate, saying an estimated 50% of organizations less than 10 years old are putting their IT infrastructures on the cloud today.
Chris spoke about the importance of standards, such as OpenStack, that help organizations quickly assemble Software Defined Systems from components, rather than building clouds a stick at a time. With new development platforms such as IBM’s Code name: BlueMix, organizations can construct enterprise-capable cloud applications faster, without having to deploy a cloud infrastructure.
Mike North, Sr. Director of Programming for the National Football League spoke about the importance of speeding up the infrastructure to enable analytics. ‘Time to truth’ is critical for analytics. With faster processing, the NFL is able to look at 100s of potential schedules and choose the one with the best potential outcomes for their constituents. IBM’s Arvind Krishna suggested that traditional analytics is like driving a car by looking at the rear view mirror – You can only see where you’ve been. Predictive analytics helps you see into the future, react faster, and achieve better business results
Maria Winans, @mariawinans, IBM VP of Social Business, spoke about how IBM and other organizations are driving people-centric engagement for new profit channels. She also spoke about the importance of analytics, saying you can’t personalize customer experiences if you can’t do the required analytics. Maria offered 3 suggestions for successful social business initiatives:
Build shared value
Protect your brand
New mobile applications offer the opportunity to improve customer satisfaction and customer loyalty, as well as generate new revenue. Rapid transformation is happening across industries and geographies. IBM estimates there will be over 1 trillion connected objects and devices by 2015. Mobile applications are enriched by cloud, analytics and social business initiatives.
Storage virtualization and Software Defined Storage
Storage virtualization is the foundation for Software Defined Storage. Virtualization provides an abstraction layer between physical storage and applications that use it. The result is a storage infrastructure that can grow and change without impacting users or applications. Software Defined Storage will be required t manage the vast amounts of data organizations expect to manage in the years ahead.
Steve ‘Woj’ Wojtowecz, @steve_woj, IBM Vice President, Storage Software Development, shared new research from ITG that analyzed storage TCO using IBM, EMC, and VMware storage management solutions. ITG highlighted 4 issues that significantly impact storage TCO:
Storage software costs
Storage administration costs
IBM Virtual Storage Center users were far more successful than their peers using EMC or VMware storage management solutions:
In large enterprises, storage TCO was 72% lower with IBM than EMC
In midsized environments, storage TCO was 35% lower with IBM than VMware storage management.
Jose Garcia, Manager of Enterprise Storage and VMware at UCLA Health System, discussed his storage transformation project. Storage virtualization enabled rapid deployment of an Electronic Health Records system that improves patient care and improves organizational efficiency. Storage virtualization also reduced storage costs and enabled rapid data growth. Improved efficiency saved enough to fund a 3rd data center that will improve resilience and flexibility.
Collaborators wanted. No Eeyores. No squirrels.
Snehal Antani from GE Capital spoke about the importance of delivering IT at market speed, and with commercial intensity. He offered a strategy of dealing with important groups of people in the organization:
Kings and Queens
Collaborators can accelerate change. Identify your collaborators and put them on a pedestal
Cynics are like Eeore in Winnie-the-Pooh. They’ll tell you why change is hard, and focus on what might go wrong. Ignore your cynics.
Kings and Queens are executives and managers who are eager to be offended. They resist change that may impact their empires. They’re a small, but vocal, group. Don’t give them a megaphone.
Snehal also pointed out that technologists can get distracted by new technology, even if it isn’t essential to simplify or accelerate IT delivery. It’s like yelling, ‘Squirrel!’ to distract dogs, as in the movie, Up. GE Capital has signs that say, ‘No Eeyores’ and ‘No squirrels’.
Bottom line: Infrastructure matters
Can the right infrastructure help you build competitive advantage? Yes, of course. Infrastructure matters.
About the author
Mike Barton is a worldwide storage marketing manager at IBM. Mike is a former IT specialist with Gartner TCO and ITIL certifications. The opinions expressed herein are his own.
ITG Management Report: Cost/Benefit Analysis of IBM Virtual Storage Center Compared to EMC Storage Virtualization Solutions
ITG Management Report: Cost/Benefit Analysis of IBM Virtual Storage Center Compared to VMware Tools for Storage Virtualization and Management
IBM Software Defined Storage
TheCUBE by Wikibon
The fact that I like about the Cube is the emphasis on social interaction based on the trending topics. Thanks Dave for trying to find the signal from the noise. The team is doing a great job.
Steve (Woj) Wojtowecz’s conversation with Dave Vellante and Stu Miniman at IBM Edge 2014 was great as he defines software defined environment that includes computing, networks, servers & storage. He pointed that data is the next currency of IT industry. He mentioned adding automation and analytics to the virtualization management layer can reduce workload but administrators are very apprehensive in allowing system to do it.
Insights from partner Bob Elliott @MainlineInfoSy1 add a lot of value, specially when we think how relationship with partners has changed in this highly volatile IT environment. The margins are getting squeezed in hardware businesses. There is a shift from hardware to solution based marketing. In a time like this, business partners are looking for more support from IBM like responding in timely fashion to the needs of BP’s clients. IBM has to take the time to build the loyalty. The best thing that Bob found is that the whole IBM storage portfolio is refreshed and the product line has grown stronger.
Rohit Mehra, VP of Network Infrastructure, IDC, joined the conversation on theCUBE. One thing that caught my attention is his emphasis on the need for companies to reassert themselves. The situation that we are in provides equal opportunities to top guns and startups.
Analyst Jon Toigo is a big advocate of IT practitioners and pointed out that we need to find agile ways to meet the need of the business. But he was very clear that just changing the nomenclature every 6 months would not get us anywhere. He warned and asked to test the water before one jumps on to the open stack as it could be a race to the bottom with a wrong step.
Stephen Jones, CTO , Tridatum Solutions focuses on productivity. Clients don’t care about the buzz words but more on how can one address their issues. Days of partnering with major vendors are over and as a MSP you need to pick one major partner. And for Stephen “IBM is less confused that HP”. IBM with recent product enhancements, can now drive down storage requirements by 95%.
Brendon McCaulley @HeartlandHPY brought out a very interesting topic. How much should we invest in innovation! And its look like Heartland is moving the needle and is putting 50% of budget to innovation. I assume generally market allocates 70% of its budget to operations & 30% to innovation.
According to Carl Deschenes, co president , PCD solution, private cloud creates a very good foundation . The way business partners add value is by matching the technology to their clients’ business requirement. Among the recent customer trends they see clients looking for desktop virtualization and cost reduction.
If you are not there at Edge don’t be disheartened, be there at crowdchat and watch the Cube live interviews and you will get a glimpse of the action happening there.
Welcome to Edge 2014: Day One Recap
The first day of IBM Edge brought together diverse groups of people under one conference: Business Partners and Sales in Winning Edge; Managed Service Providers in the MSP Forum; Executives in Executive Edge and Technical IT people in Technical Edge.
The morning started off with sales and business partners getting inspired by Stephen Leonard, General Manager, Sales, IBM Systems & Technology Group. Stephen set the stage for the conference with making sure that each person understood that IBM is able to Simplify IT—to make IT cost effective; to Innovate IT—it’s about agility & response; Deliver IT for bigger and fast models. Tom Sullivan, Business Unit Executive, IBM Storage Sales Enablement & Education took the recent C-Suite Study/Survey results and shared many stats like: ‘Only 1 in 5 Executives feel comfortable with their spending’ and ‘50% of purchase capacity is being used’. All the stats shared were reasons to effectively engage with the C-Suites and win.
Next up was the panel monitored by David Carliquist, VP, STG Channels who focused on why BPs buy from IBM, featuring Stephen Jones, Tridatum Solutions and Brian Jeffries, ITG (Analyst) and two other panelists. Stephen Jones shared that there is a shift in the market towards mobilizing the workforce and now Cloud will be the way to do business- however; on premise is not going away and with cloud it’s not a rip and replace. Brian Jeffries of ITG who has 30+ years of experience in cost analysis of IT announced the results of his study on how cost effective IBM’s Virtual Storage Center (VSC) is compared to EMC and also to VMware. The results are in and IBM’s VSC lowers total cost of ownership by 72% in comparison to EMC storage virtualization as a result of capacity utilization, reduced costs and tier optimization. To learn more on “Why should storage virtualization users consider IBM over EMC or VMWare” click here to read.
In parallel to the Winning Edge session was the MSP Forum a main stage panel discussion to showcase IBM Technology Partners to MSPs and CSPs. On that panel of “How to Accelerate Growth through a Strategic Partnership with IBM was Thomas Bak of Frontsafe and Richard Base of SilverString. To get a further understanding of the outcomes of the MSP Forum, take a look at Anise Mastin’s blog on “Opportunities & Challenges around evolving MSP business model”
The General Session kicked off after lunch with about 4,200 people from 55 countries learning how Infrastructure Matters: It’s running on hardware somewhere!
Here are some key insights:
New & increasing complex workloads are putting infrastructure on overload
It is imperative to build an infrastructure that enables business growth (70% of budgets are to keep the lights on, some highly effective companies are at 50%)
The right infrastructure is essential for achieving business outcomes in a data-driven world
Mike Reagin, CIO of Cleveland Clinic Abu Dhabi spoke about how IBM is helping them to successful in being truly a digital hospital
With the explosion of data on social and mobile, IT is an enabler of change!
IBM Introduces Software Defined Storage for new workloads; codename: Elastic Storage
"Elastic Storage," the storage that powered IBM Watson...now made available for commercial use
With IBM Storage, grow your business and reduce costs by
Enable new workloads with Software Defined Storage
Maximize performance with Flash (30-50x more effective than standard disk)
Optimize with virtualization
Citigroup saw 100x performance increase by using IBM Elastic Compute and Elastic Storage
The General Session concluded with winning in transition. With the recent announcement of x86 transitioning over to Lenovo it was apparent that this partnership will only spur on greater outcomes for the x86 business with Lenovo.
Shortly after the General Session ended, Executive Edge kicked off a main tent with 3 speakers highlighting how they have innovated for success. Ron Finley of Renegade Gardener, encouraged attendees to grow things: take on a bold initiative. John Wilbanks of Sage Bionetworks encouraged attendees to share things: share your ‘cheap data’ to create wisdom. Peter Singer, Technology Expert, encouraged attendees to do things: by doing cyber hygiene, 94% of all cyber-attacks can be prevented. You can see many of these speakers and more at ibm.com/edge
The day ended with the Solution Center Reception allowing for attendees to network with peers, engage with Business Partners and IBM, experience product demonstrations and take in a few appetizers and drinks.
In a nutshell, Day 1 of IBM Edge was packed full of announcements, information sharing and networking. With four more days ahead, IBM Edge 2014 and it’s three tracks of Technical Edge, Executive Edge and Winning Edge will deliver on the premier event for infrastructure innovation; for IBM is able to Simplify IT, Accelerate IT and Deliver IT.
Stay tuned for more daily recaps!
Danyel Otteson is a Worldwide Storage Marketing Manager for IBM Cloud & Smarter Infrastructure software. Follow me on Twitter: #dotteson
The opinions expressed herein are sorely mine
(On behalf of Anise Mastin)
IBM Edge 2014, the premiere infrastructure conference, kick-off sessions on Monday, May 19, 2014, included a unique and important forum for Manage Service Providers. The MSP Forum began with remarks from Jaime Thomas, General Manager, Storage and Software Defined Systems who reminded attendees that the software defined automation journey must evolve to deliver a more effective and integrated strategy for flexible hybrid cloud implementations. Jaime’s guidance resonated with the audience as Leslie Rosenburg of IDC followed to demonstrate the MSP IT services transformation.
Leslie recognized that technology is in its third evolution of platforms:
Mainframe / terminal
LAN/Internet, Client Server
Cloud, Analytics, Mobile, Social encapsulated by security
For CIO’s in this third evolution, decision makers are seeing a transition of business model requirements, moving from systems to services; from IT agility to business agility and from information to innovation. Yet the needs and means to satisfy those needs are changing in the services landscape as well.
When you consider that at its very foundation, cloud implementations are expected to double in the next couple of years. Innovation is expected to show that 80% of cloud application will be hosted on the top six platform as a service (PaaS). And 75-80% will be big data intensive. Plus new disruptors are expected to enter the MSP space such as GE, Disney, Google.
Add to that the fact that services have moved from project base to transformation services. The key pain has become “consumerazation” of cloud with data proliferation and security -- shifting away from point solutions to business outcomes. The business outcome services will rely increasingly on centralized non-labor based tools and assets.
The evolution of IT service model can be identified in five phases:
Phase I 1990’s Maintenance & Support
Phase II 2000-2005 Project-based professional services
Phase III 2005-2010 Service-led Approach
Phase IV 2010-2014 Consulting led
Phase V 2014 - Beyond Business Outcomes
Thus to remain competitive, MSPs will likely move from the consulting-led model by building new partnerships, alliances as well as mergers and acquisitions
A panel of MSPs followed IDC observations to agree with IDC findings and gave real-world scenarios for challenges they currently face.
For example, Thomas Bak, Founder and Director of Frontsafe, a Tivoli Storage Manager (TSM) driven services for data backup and protection on prem and via cloud to more than 4000 clients indicated that to grow his business he initially relied on building relationships with his clients’ preferred IT and preferred applications providers. It’s about having the right technology with the right go-to-market plan as well as leveraging the support from IBM as a partner.
Richard Bates of SilverString indicated that although his company is based in UK, it is important to think globally since his clients are global. His company also relies on the capability of TSM and analytics to transform to the business outcomes model.
Both Joe Jones of Meridian IT and Kirk Zaranti of Logicalis espoused the essential need to evolve their sales force from solution-focus teams to cloud-service delivery teams.
The take away from the MSP Forum provided proof that the evolution for MSP decision makers is to deliver next generation services by remaining relevant with a flexible business model that is supported by an effective platform as well as flexible software to deliver the next phase of services leveraging cloud and analytics to transform to a business outcomes model.
[Software Defined Storage (SDS)] is getting a lot of attention lately by press, analysts and technology providers such as IBM, causing organizations large and small to take notice. SDS describes a set of storage access and data management services that can deliver what IT administrators are most interested in these days:
Lower storage costs
Less reliance on specific storage systems
Simplified data and storage management
Improved utilization of existing resources
International Data Corporation (IDC) published a [taxonomy for Software Defined Storage] which defines software-based storage as a storage software stack running on commodity, off-the-shelf computing hardware. SDS should offer a full suite of storage services and federation of the underlying storage to enable data mobility, according to IDC.
The interesting thing is, while the name Software Defined Storage is relatively new, IBM has been delivering technology and client solutions that match the SDS definition for over a decade.
Matching IDC’s definition, [IBM SAN Volume Controller], introduced in 2003, is an x86-based appliance running Linux code, providing federated storage virtualization across heterogeneous storage platforms and enabling advanced storage services. SAN Volume Controller has been proven to scale to multiple petabytes. This core technology is also included in IBM’s midrange Storwize storage systems. To date, over 55,000 SAN Volume Controller and Storwize systems have been shipped worldwide, making IBM one of the most popular business class storage virtualization solutions.
Sitting on top of the storage virtualization platform, [IBM Virtual Storage Center] offers industry leading end-to-end storage management with analytics driven data management and policy-based automation to enable self-tuning, self-optimizing storage. According to recent research by International Technology Group, IBM’s approach can reduce storage Total Cost of Ownership by [up to 72% compared to EMC solutions in large enterprises], and [up to 35% compared to VMware storage management solutions in mid-size environments].
At the top of IBM’s storage software stack are interfaces that simplify storage, including:
[OpenStack integration], for automated storage provisioning by cloud applications
VMware vSphere integration, which provides VMware administrators with a familiar interface for simplified storage provisioning and management.
IBM advanced graphical interface that dramatically simplifies end-to-end troubleshooting and performance management, provisioning, and other time consuming storage administration tasks
[IBM Cloud Storage Access] user self-service portal, sold separately
While other vendors scramble to build new offerings for SDS, IBM is extending proven technology that can address your needs today and help you migrate to new era workloads whenever you’re ready.
See [IBM Software Defined Storage at the IBM Edge conference] next week in Las Vegas. Software Defined Storage sessions will be presented at Exec Edge and Tech Edge, and we’ll have live demos in the Solution Center.
If you can’t attend Edge, look for video interviews with Brian Jeffery, Managing Director of International Technology Group, and Steve Wojtowecz, VP of Storage and Network Management Software Development, on [TheCUBE, by Wikibon], live on Monday, May 19 and afterwards on demand.
Learn more about VSC and the rest of IBM’s storage software portfolio at: http://www.ibm.com/software/products/category/storage-software.
About the author:
Jason Davison is the Segment Manager for Storage Virtualization and Cloud Solutions in IBM’s Cloud and Smarter Infrastructure product management group. Views expressed are my own.
TSM 7.1 has caught everyone’s attention with its bold moves and richer features. Robert Amatruda of IDC in an IDC Flash mentioned that IBM's focus on integrated management, hypervisor protection, more intuitive user interface, and greater scale puts TSM on a much stronger competitive footing relative to its competitors.
And you will see this trend to continue.
If you are curious about what’s next in Tivoli Storage Manager, you are invited to attend session sTM02 at Technical Edge to learn about enhancements that are on the horizon or are being considered. The session provides a detailed preview of selected future enhancements in the next TSM release and beyond. Join us to discuss potential future direction in areas such as data protection for virtual machines, disaster recovery, data lifecycle management, and simplified administration.
Disclaimer: IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
Data protection for virtual machines
IT companies are increasingly leveraging virtualization and cloud solutions. IBM has recognized this trend and responded with delivery of TSM 7.1. Expected future enhancements in this area include improving the user experience for file-level recovery on VMware and extending data protection for Hyper-V. In sessions sTM02 and sTM12, you can also learn about data protection for VMware-hosted applications that cover in-guest, off-host and hybrid solutions.
IBM plans to extend support for replication, including recovery of damaged data and ability to use different retention policies at the source and target TSM servers. These enhancements will offer greater replication flexibility and enable replication to protect against localized failures and large scale disasters.
Data Lifecycle Management
In the future, IBM may enhance TSM’s ability to extend the retention for specific recovery points. Another possible enhancement would improve tracking of historical information on data objects. These enhancements would improve management of data and compliance with regulations.
IBM has greatly simplified the TSM administrative experience, and will continue to do so by extending the Operations Center. Future enhancements will offer greater visibility, control and automation for TSM management. Visit the TSM booth at Edge for a live demo of Tivoli Storage Manager Operations Center.
Come and join us for Edge session sTM02, “Preview of Future IBM Tivoli Storage Manager Enhancements” on Monday 19th May 4:15-5:15 p.m. at Murano 3303, The Venetian, Las Vegas, U.S.
With the popularity of virtual server environments such as VMware ESXi, Microsoft Hyper-V, and KVM, comes varied deployments from basic file servers to clustered database applications. One data protection method cannot adequately address the many unique data protection requirements in these environments.
Session sTM12 One Size Does Not Fit All – Data Protection in Virtual Server Environments discusses strategies to protect applications and databases deployed in virtual server environments. Discover the best way to choose the appropriate tools for protecting these environments such as Tivoli Storage Manager Data Protection for VMware, FlashCopy Manager for VMware, and traditional Tivoli Storage Manager data protection agents.
The session will primarily focus on Microsoft SQL and Microsoft Exchange deployments in VMware. Beyond traditional in-guest and off-host data protection for these applications, this session will explore hybrid data protection methods which take the best of breed approach to meet backup and recovery objectives including recovery time objectives, recovery point objectives, and examine other decision factors such as who is initiating the recovery and the granularity of the recovery.
By now, everyone in the IT Industry is convinced about the benefits of virtualization. Server virtualization – Yes! But storage virtualization? That’s not an easy one!
In Server virtualization, we simply divide one physical server into several virtual environments that saves you lots of money and helps wring the best out of your infrastructures, but did you know that an inadequate storage system can actually cause the economic benefits of server virtualization to fall through because virtual machines can consume large amount of storage?
So, why is it that Storage Virtualization still isn’t as popular as Server Virtualization?
In storage virtualization, we group physical storage from multiple network storage devices so that they look like a single storage device that can be managed from a single console. This can raise several complexities when –
Data center has storage products from different vendors
Some vendors provide storage virtualization for their own hardware only
You need availability of virtualized storage features from vendors in non-virtualized offerings
Throw in the further dilemma of choosing where to put your virtualization: hosts? network? or arrays? Or perhaps being bound by vendor lock-in clause?You probably have been buying additional devices and systems on an ad hoc basis to meet new storage demands, but think of the advantages you could gain with a storage architecture (read storage virtualization) that allows you to upgrade when needed and in a cost effective manner! Now that’s enough to convince you on the virtues of storage virtualization……
Let’s find out why IBM’s VSC is the best bet in the market.
A recent ITG report compared IBM VSC solution to other large vendor (EMC, VMware) over a period of 5 years to determine savings,
And the verdict is – IBM Virtual Storage Center (VSC):
The only solution to address large-scale multivendor virtualization
Averaged 72 percent less than EMC for overall costs of ownership
Averaged 35 percent less than VMware over 5-year total cost of ownership
Supports more than 200 platforms -- all of the major vendors -- as well as from many smaller vendors.
You can get behind the calculations and analysis done in the two ITG reports to understand the how and why of it. As one user shared when asked to describe VSC in simple terms, “It works.”
For those interested in FlashCopy Manager for UNIX and Linux and FlashCopy Manager for VMware support for EMC devices...
Available starting today (May 9, 2014), the Rocket Device Adapter Pack, which extends IBM FlashCopy Manager's ability to take snapshots of application data stored on storage devices attached to UNIX & Linux platforms, includes support for EMC VNX devices. This support of VNX enables snapshot-based block-level local backup and recovery, supporting VNX Snapshots, EMC SnapView snapshots and volume cloning with SnapView Clone. The VNX adapter includes support for RAID, meta, and thin provisioned volumes.
Also available at this time in the Rocket Device Adapter Pack are enhancements to the Symmetrix (VMAX and DMX) support which was first made available in December 2013. The Symmetrix support now includes integration with the remote mirroring option (SRDF), which is similar to FCM integration with IBM's metro mirror / global mirror option taking a snapshot of the mirror target. In addition, snapshot operations can be performed on the local side of SRDF remote mirror pairs while IBM FCM's copy services are set for local mode. Further, MAX_VERSIONS can now be set to ADAPTIVE so that the Symmetrix adapter will automatically manage the number of snapshots that are kept, removing the oldest snapshots when necessary.
Take a look at the Rocket Software product info link for more information.
IBM is helping clients improve their data economics through faster and more efficient data storage management from IBM. The storage innovations that helped IBM's Watson in the Jeopardy! challenge are now available to clients across all industries.
With huge advancement in data analytics, winners and losers will be determined by how fast organizations can act on data insights. In the era of Big Data and analytics, IBM believes it is critical to accelerate reliable data access while dramatically reducing its cost.
With that in mind, IBM will deliver storage in new ways to meet Big Data demands. Coming Monday 12th May, IBM storage, IBM Watson & IBM Research all will come together for Storage Signature Moment. Clients, partners, press & analysts highlight IBM’s work in Software Defined technologies and shows how we are ahead of the competition at Data Fast Forum.
IBM will be unveiling innovations to accelerate access to large scale data at Fast Data Forum Software Defined Storage, Superior Business Results May 12.
IBM’s storage transformation connecting IBM System and Technology Group with IBM Software, IBM Watson, and IBM Research is evident and you are going to hear more about
Accelerating access to data – IBM’s elastic storage can move petabytes of data and billions of files in microseconds versus days, providing faster access to unstructured and structured data.
Changing the economics of storage technology – IBM elastic storage addresses the increasing volume, velocity and variety of data growth by reducing storage costs up to 90 percent.
Transforming business models with the cloud – Storage is a pain point for most businesses deploying cloud. IBM’s elastic storage is open providing support for multiple physical storage devices and allowing organizations migrate to an agile, cloud-based storage environment and manage it effectively without having to replace existing storage systems, generating dramatically increased value from existing investments.
Join us for this intimate gathering and discussion with senior executives, clients and influencers.
Tom Rosamilia, Senior Vice President, IBM Systems and Technology Group
IBM: Michael Factor, IBM Research – Israel, DE
IBM: Tom Clark, Distinguished Engineer, Chief Architect Storage Software, C&SI (Tivoli SWG)
IBM: Vincent Hsu, IBM Fellow, CTO Storage (SDS, STG)
Client: Alan Malek, Director of IT, Cypress Semiconductor
Partner: Matt Richards, Vice President, Products, ownCloud
Register for this event now and learn about the breakthroughs from IBM research and other key initiatives around Software Defined Storage.
And if you cannot attend the event at Boston, we will bring the event to you through livestream! Watch the 90-minute influencer and thought leadership event online that highlights IBM’s work in Software Defined technologies and demonstrates how its solutions are helping clients across industries gain faster access to Big Data analytics to improve business performance.
If you are wondering about the ideal data protection plan for your company’s needs, I would suggest you explore the opportunities of hybrid cloud architecture. Investigate on what results you could achieve by choosing a backup technology that is capable of supporting a hybrid approach covering both on-premises and offsite cloud capabilities.
Today’s best hybrid cloud backup architectures combine the fast performance of on-premises technology with an innovative cost model for remote protection in ways that hardly any pure-disk/pure-onsite option can. Jason Buffington, senior analyst, ESG in his paper Hybrid cloud Backup delivers more for less shares his perspective on the increasing importance of a hybrid approach which combines on-premise and cloud capabilities to meet today's data protection requirements.
If that’s sound interesting join us for a webcast “Hybrid Cloud Backups: How to Get More for Less” on 29th April 2014 at 12 am ET. Infoweek will host the LIVE webcast, featuring Analyst speaker, Jason Buffington, Senior Analyst at Enterprise Strategy Group (ESG).
Attend this webinar to learn how to:
Understand how organizations are managing the data backup process
Gain insights into the pros and cons of offsite cloud capabilities
Hear the truth why a hybrid approach to a backup architecture would be better
Learn what to look for in a Hybrid Backup Solution
Register for this webinar now and learn why a hybrid approach is a far more realistic and effective way to go for companies of nearly all sizes.
Check out the new IBM Tivoli Storage Manager Protecting Microsoft SQL Databases Hosted in VMware whitepaper that describes how to use TSM for Virtual Environments - Data Protection for VMware and TSM for Mail - Data Protection for Microsoft SQL server together to protect your VMware environments hosting VMs with Microsoft SQL Server.
The goals of this paper are to demonstrate how Tivoli Storage Manager can be used to accomplish the following:
Provide optimized backups of the virtual machine leveraging VMware’s vStorage APIs for Data Protection and changed block tracking technologies
Provide the Microsoft SQL Server database administrator (DBA) the appropriate tools to augment the virtual machine backups with Microsoft SQL Server log backups
Provide the Microsoft SQL Server DBA the appropriate tools to recover a Microsoft SQL database to a desired recovery point using the virtual machine backups in conjunction with the log backups
Have a great day!
Tivoli Storage Manager Entry is here! We announced an exciting new offering to the IBM Tivoli Storage Manager (TSM) family on 4/15 that is specifically designed for entry and mid-market customers. This is a product with enterprise capabilities at a low price point. It includes TSM native deduplication, node replication, policy management features, advanced support for virtual environment protection, online and centralized data protection for databases, email servers, and SAP. It also has an easy to understand "managed server" charge metric. We are excited that the customers with a smaller environment can experience the data protection security our large customers have enjoyed for many years, with less cost.
Why we are doing this? Because the growth is in the entry and mid-market. According to an Enterprise Strategy Group survey, around 38% businesses have less than 50 physical and virtual servers. That's what we are targeting for with TSM Entry - customers with less than 50 servers that are running Windows or Linux platforms. With our sustained success in the data protection space for large enterprises, we now have a very competitive product to be successful at the entry mid-market. Watch out, competitors.
Our products are getting simpler and easier with our evolution towards an intuitive customer experience. The brand new user interface, TSM Operations Center, introduced in June 2013 debuted with rave reviews from our user's community. A novice user can use the TSM Operation Center dashboard to monitor their entire backup environments. We continue to add more capabilities with each single release. In December 2013, we introduced the TSM Blueprints where prescriptive guidance and automation scripts were provided, reducing the install/configuration process of a TSM server to 3 hours. All of this simplification really helps to raise the comfort level for less skilled users in the midmarket to leverage the power of TSM without worrying about the technology itself. With a price point that anyone can afford, TSM Entry should make the purchase decision a lot easier too!
Want to learn more about TSM Entry? Check out these resources for additional information:
1. TSM Entry Announcement Letter
2. IBM SMB webpage
3. TSM Entry datasheet
4. TSM Operations Center video
Xin Wang, Ph.D.
Product Manager, Tivoli Storage Manager Portfolio
In response to: Do you have the best backup & disaster recovery plan?
Great seminar! Learning the best tips and tools for a best of bread backup & disaster recovery plan was what this Tech Target seminar was all about. During the Dallas, TX session on April 8, the attendees learned that backup & recovery was about having right data, in the right place, at the right time now. It's no longer the situation to have only one data center. For example there maybe 30 branches of a small credit union to manage.
IBM Tivoli Storage Manager is no longer just a command line tool anymore, it's Intuitive, Intelligent and Proven with 20+ years of experience. Attendees had the opportunity to see the demo of 7.1 and hear how the best practice of IBM Blueprints to help with sizing and deployments of TSM. In addition, the TCO study could be conducted on company environments (customer report - data collection - business case/cost prospective) to help them understand the investment they have made with their back & recovery vendor.
Attendees enjoyed the networking and best practices. Why not consider attending one of the upcoming events of Toronto on May 15 or Minneapolis on May 22 . http://storagedecisions.techtarget.com/seminars/Backup_DataProtection.html
While everybody loves the benefits of virtualization - better hardware utilization, improved operational efficiency and higher application availability, it brings with it the necessary evil of protecting data in a virtualized environment, a job most VMware Administrators (VIAs) love to hate!
On the other hand Data protection administrators view virtualization as the inevitable bridge that they have to cross at some point of time and which in turn means a change in their backup approach and methodologies that they could do without.
Adding to the complexity is the additional demand put by Cloud applications on storage environments because services need to be flexible and 100% automated.
What troubles the VMware Administrator?
1) It’s not my job: VIAs are more concerned about running their infrastructures and less bothered about doing backup which they feel is the storage administrator’s job
2) I am not a Storage expert yet I need all the data protection services: VIAs are not storage experts and therefore do not have the necessary skills to manage or protect data but at the same time they need to manage multiple classes of data protection service, including daily backups, frequent snapshots, and remote mirroring. VIAs need the ability to restore VMs and data under the full range of scenarios, ranging from user requests to remote site disaster recovery.
3) Why do I need additional Backup software? VIAs are not very convinced about integrating their infrastructure with additional backup software as most have the capability to offer a range of Data protection services using VMware tools at low or no costs.
4) I need scalability: VM environment needs both administrator scalability and application scalability
Administrator scalability: Managing hundreds or thousands of virtual machines requires automated configuration, provisioning and monitoring.
Application scalability: Managing large scale applications requires VMware-aware storage performance management and advanced data protection for high availability
5) Your backup software does not talk to my infrastructure: Modern backup methodologies are often incompatible with existing physical infrastructure which leads to VIAs seeking alternative solutions
6) This Software still lacks: VMware’s interfaces to storage systems are improving release-to-release but they often come with additional complexity. Feature gaps remain and the VIA User Experience to storage is inconsistent between vendors and is constantly changing
What troubles the Storage Administrator?
1) Protecting Data in a Virtual Environment is not the same: Data protection for physical servers is different from data protection in a virtualized environment. Virtualization means one single physical server is used to consolidate and run several virtual servers. Adding an additional workload of data protection puts a heavy strain on the virtualized infrastructure.
2) Too much to Track: Though VMware images are inherently easy to copy and restore to alternate machines. The challenge has been keeping track of all the copies, so users can restore what they need, when they need it.
3) Too much data: Data protection is challenging when applications hosted on VMware have large amounts of data. Restore and fail-over operations must account for both the applications and their data.
Provide a Data protection solution that empowers the VMWare administrator to protect their data without learning any new tools or calling the backup administrator. The VMware guy should never have to wait while storage does its job. Provide them with software that will help them not only set up their virtual machines but also set up their storage. Plug in the storage reporting into the VMware software so that they can view the status on the same GUI. Add automation and analytics into the system so that neither the VMware expert nor the storage specialist have to do any hands on work. Keep both of them happy and you will not only save time and effort but lot more peaceful hours in the office.
If you find the story here familiar and have some of your own tales to tell, we would be glad to hear about them. Just post them in the comments and we can interlock more on the subject. And yes! Stay tuned for more blogs on VMware coming your way!
You maybe wondering...
What is a best of bread backup & disaster recovery plan?
Do I have an integrated management plan?
Will my plan meet the demands of the ever changing environment?
All good questions. If you are seeking answers to how to build a best of bread backup & disaster recovery plan then this seminar series is an event to attend.
IBM is a proud sponsor of the 2014 A toolkit for comprehensive data protection - seminar and workshop brought to you by TechTarget Storage Media. This seminar is coming to a USA city near you.
Where and When are these seminars?:
Dallas, Texas, April 8 (pictures from event)
Toronto, ON, May 15
Minneapolis, MN, May 22
St. Louis, MO, July 22
New York, NY, July 24
Washington, DC, Dec 2
What's in it for me?
6 hours of FREE practical, tips, tools and resources
Networking with peers and vendors in the storage space
Validate your backup & disaster recovery plan
Hear and get a consultation from independent expert and - Geroge Crump, President and Founder of Storage Switzerland
Seating is limited so keep in mind that only the first 50 qualified people who sign up will be able to attend per city
Where can I go for more information? Click here
Danyel Otteson, WW Storage Marketing Manager for IBM
The opinions expressed herein are sorely mine
Pulse 2014, the Premiere Cloud Conference, has come to a successful close. Let’s take a moment to consider what it means to drive a power-packed “premiere cloud conference” to more than 11,000 attendees comprised of world wide leaders, decision makers, developers, clients and technology partners and actually deliver on the promise. What value-added cloud leadership has now been released into the world?
The Pulse 2014 offered a robust curriculum comprised of 6 streams including 23 tracks, 60+ session, 130 labs and over 350 speakers. During general sessions, keynote leaders highlighted the transformational benefits of cloud and delivered a comprehensive guide for next-generation cloud strategies and developments.
Pulse 2014 was about challenging business leaders to first EMBRACE BOLD and “Think it”. Imagine a path to drive business objectives by exploiting advanced technology, services and capabilities that propel business to new heights -- a path where data is protected and managed in a manner that enables business control and agility.
Deepak Advani, General Manager of IBM Cloud and Smarter Infrastructure spoke about the importance of applying analytics to IT Operations. He shared how the IBM CIO office can now apply data-driven analytics to the storage infrastructure to reduce user cost of storage by 50% through the deployment of IBM SmartCloud Virtual Storage Centre (VSC). And these data capabilities are no longer just for big business since now these same capabilities have been extended to mid-sized business with the announcement of IBM SmartCloud Virtual Storage Center Entry and IBM SmartCloud Virtual Storage Center for Storwize (http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?infotype=AN&subtype=CA&htmlfid=897/ENUS214-072&appname=USN)
In addition, Pulse attendees were inspired to make BOLD MOVES and “Build it”. Steve Mills, Senior Vice President and Group Executive of IBM Software and Systems stretched all to consider moving to a composable business. A composable business helps accelerate the next era of innovation and how organizations like yours build new models for design, services, applications and infrastructure by means of Visibility, Control and Automation.
Finally, Pulse 2014 attendees were offered a roadmap to attain BOLD RESULTS to “Tap Into It”. It’s about reinventing your business with cloud - the proven growth engine for business as well as optimizing IT and service management. The primary thought for business leaders today -- have you put your business in motion? There remains a mandate to do so, NOW. It becomes painfully true when you realized that 50% of the Fortune 500 companies from 1990 no longer exist. In other words, same as change, Cloud is inevitable.
It’s about the internet of things (currently 9 billion devices) occurring through mobile, cloud, social and other technologies to explore new computing and business models. No matter where you are in your business journey, Pulse 2014 was about discovering how your business can be first, how your business can sustain a competitive advantage and how you can effectively drive business success by leveraging cloud-related technology, tools and services. Pulse 2014, the premiere cloud conference delivered as promised. The bell has been rung. It’s time to EMBRACE BOLD, MAKE BOLD MOVES to DRIVE BOLD RESULTS.
See you next year at Pulse 2015!
The much awaited Business Partners Summit at Pulse 2014 on 23 February saw over 2000 attendees. Everyone who turned up at the event returned with enough ammunition in terms of knowledge and networking to make Bold Business moves in 2014.
Key Message - Cloud as a Growth Engine for Business
With Cloud moving out of the IT department to most other business functions, there is immense potential for the global cloud market to grow; in fact, it is estimated to reach $200 billion by 2020! IBM encourages its Business Partners to take grab this opportunity, leverage IBM’s technology and expertise and be a part of this growth.
IBM’s strategy for Business Partner growth and profitability
Mark Register, Vice President, Software Business Partners & Midmarket restated IBM’s commitment to Business Partner growth and profitability with loyalty recognition, skill development and incentives to capture new markets dominating the 2014 strategy.
Take advantage of the IBM Cloud Ecosystem
Sandy Carter, General Manager, Ecosystem Development and Social Business Evangelist encouraged all participants to take advantage of the IBM Cloud Ecosystem as that not only helps Business Partners build their businesses, it helps IBM deliver better client value. The IBM ecosystem can help Business Partners build market and sell solutions and give rewards & incentives for selling solutions hosted by IBM.
Collaborate to meet Client expectations
Nancy Pearson, Vice President, IBM Cloud Category Marketing gave advise on how collaboration between IT, LOB and developers can help assemble solutions quickly from available resources. This will not only help meet client expectations, it can drive business models, promote reinvention, improve decision making and speed time to market.
Deepak Advani, GM Cloud & Smarter Infrastructure, IBM provided executive insights into the bold moves that IBM is making in Cloud & Smarter Infrastructure in 2014. Lot of new capabilities across the Cloud & Infrastructure Portfolio are in the offing. IBM Service Engage for SaaS and on-premise engagement is being launched and the emphasis will be on a practitioner-focused digital experience.
Brendan Hannigan, General Manager, IBM Security Systems, declared IBM Security is the rising star of the IBM Corporation with bold moves to grow the portfolio, the Business Partner ecosystem and programs.
Expert Exchange Sessions
There were 40 expert exchange sessions covering the entire IBM Cloud Portfolio and the IBM Ecosystem. Under Storage, we had Ian Smith, Director of Storage Management, give a talk on winning new accounts, shortening sale cycles and delivering new solutions with the new and enhanced data protection and data management portfolio that includes TSM Blueprints and products for targeting the midmarket.
In another session, Robert Amatruda, Research Director, Data Protection and Recovery, IDC discussed how successful Business Partners are choosing IBM’s proven data protection and storage management platforms to deliver new levels of innovation.
The summit ended with networking, informal discussions and lots of promises for a great year ahead.
IBM’s initiative to bring enterprise level solutions to small & medium businesses continues with VSC Entry product announcement at Pulse on 25th February.
With increasing speed of innovation, the need to move to new technologies is stronger than ever before. There is a growing interest among SMBs to better harness technology but they are worried about costs and having the right skills. To address the small and midsized business storage challenge IBM is now offering a smaller, less expensive and easier to use data management solution package to SMBs. SmartCloud Virtual Storage Center Entry V5.2 and SmartCloud Virtual Storage Center for Storwize Family V5.2 are now available with pricing for use in smaller virtualized data storage configurations.
SmartCloud Virtual Storage Center Entry V5.2 can be used in conjunction with two or fewer SAN Volume Controller (SVC) I/O groups, thereby consisting of up to four machine type 2145 hardware engines, for up to 250 TB of managed capacity.
SmartCloud Virtual Storage Center for Storwize Family V5.2 can be used in conjunction with Storwize family hardware engines providing the data storage virtualization, such as a Storwize V7000 control enclosure, with no restrictions on the quantity of I/O groups.
SmartCloud Virtual Storage Center Entry offers the same features and functions as offered by the SmartCloud Virtual Storage Center V5.2 for larger enterprises, but at a more cost-effective, per-terabyte license for smaller storage environments so all thepain points are covered with the additional option of upgrading to a larger storage solution as the needs grow. It enables easy migration to agile, cloud-based storage environments, enabling organizations to optimize provisioning, capacity, availability, reporting and management for virtualized storage.
With the pressure of adopting Social, Mobile, Analytics & Cloud to drive business growth and to stay ahead of competition, SMBs are realizing the importance of underlying infrastructure & it’s management system. The Entry offering enables easy adoption of enterprise level storage infrastructure management solution that holds the potential to grow & compete in this fast pace environment.
While at Pulse 2014the product has already drawn some positive reviews. Joe King, Vice President of Presales Consulting at CAS Severn (@jckingmd) tweeted: Policy based storage placement is a cakewalk with Virtual Storage Center Entry. The Power of Analytics is here today at
Don’t miss the session "Software-Defined Storage using SmartCloud Virtual Storage Center" today, 1:30pm at Expo Theater #IBMPulse. You will learn how
SmartCloud Virtual Storage Center (VSC) 5.2 makes the life of the storage administrator easier!
VSC becomes a key component in the control plane of a Software-Defined Storage (SDS) solution
VSC can add value to OpenStack-based IaaS solutions
Look into IBM announcement letter for more information. http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?infotype=AN&subtype=CA&htmlfid=897/ENUS214-072&appname=USN
Hybrid cloud was a hot topic at Pulse2014. The data intensive nature of data protection makes it a good case study for exploring the business and technical benefits of hybrid cloud.
Figure 1: Storage Press Panel at Pulse2014.
From left to right: Thomas Bak, Front-Safe; Stephen Jones, TriDatum; Ron Hess, Hutchinson Regional Medical Center; Richard Spurlock, Cobalt Iron, Ian Smith, IBM
On Tuesday afternoon, members of the press were treated to a discussion with customers and service providers using hybrid cloud data protection today. Ian Smith, Director of Storage software at IBM moderated the discussion. The panel included experts from 3 continents, including:
Richard Spurlock, CEO, Cobalt Iron
Ron Hess, Client and Infrastructure Services Supervisor, Hutchinson Regional Medical Center
Thomas Bak, CSO, Front-Safe
Stephen Jones, CEO, TriDatum
Alex.Fagioli, CEO, Tectrade
Richard Bates, CTO, Predetar
Christian Svensson, CEO, Cristie Nordic
Pétur Eyþórsson, TSM Architect, Nyherji,
Heinrich Venter, CEO, iSanity
One reporter asked how cloud data protection can deliver the required performance for backup and restore. Richard Spurlock from Cobalt Iron explained how the hybrid cloud model makes it possible for his clients to meet backup and recovery time objectives because he can install equipment in his customers’ facilities. A Cobalt Iron customer, Ron Hess from Hutchison Regional Medical Center in Kansas agreed performance has been excellent with his hybrid cloud solution. Ron explained the hybrid cloud solution frees him to handle other priorities and added, “We’re down one headcount since we began.”
Medical facilities such as Hutchison Regional Medical Center aren’t typically IT pioneers. Ron Hess said data protection is the only cloud solution deployed or under consideration at Hutchison Regional Medical Center, although the current solution may expand to include Disaster Recovery as a Service.
Another service provider, TriDatum based in Atlanta, offers a data protection solution using IBM SoftLayer, IBM Tivoli Storage Manager and Frontsafe cloud portal. He said the IBM and Frontsafe infrastructure resolves scalability issues his customers experienced with old data protection solutions.
Thomas Bak, from cloud portal provider Front-safe added with a smile, “Cloud changes everything”.
Mike Barton is a Worldwide Storage Marketing Manager for IBM Cloud & Smarter Infrastructure software.
The opinions expressed herein are sorely mine