Day 1 and IBM PULSE 2013 for Unified Recovery and Storage
I had the pleasure of organizing the Tivoli Storage Software
track for Pulse this year, and if the first day is any measure, this is going
to be a really awesome week. If you weren’t able to make it to Las Vegas for
the event this year, you can catch most of the action on LiveStream at
Before the official kickoff of the conference on Sunday
evening, we spent Sunday with more than 1000 of our business partners from
around the world, sharing strategies for working together to help our mutual
customers transform their businesses and position themselves for success in the
new world. During this pre-Pulse event, we had two breakout sessions that were
very well attended.
First was Don Dishinger of our Worldwide Tivoli Storage
sales team sharing strategies for moving storage into the Cloud. In this
session, Don showed how traditional hardware and software resellers can move
their businesses from “selling stuff” to “selling services”, in particular
selling data backup and recovery services built on Tivoli Storage Manager. To
help demonstrate this opportunity, Don was joined by Thomas Bak, co-founder of
Front-safe, the developer of a cloud business portal for TSM, and Richard Spurlock,
CEO of Cobalt Iron, a managed service provider that offers backup services
based on TSM and the Front-safe portal.
Thomas and Richard really drove home the fact that this is a
great time to be an IBM storage partner. The market is going through an enormous
transformational shift – customers are saying, “make it simple, cut my costs,
and if possible, do it for me” – and between us, we have the solutions and the
services to take advantage of these shifts like nobody else.
Front-safe and Cobalt Iron were both honored with Tivoli
Partner Awards during the luncheon gala for their work in bringing IBM and
Tivoli Storage into entirely new market segments.
The second breakout session focused on helping our mutual
customers improve their storage efficiency, and showing them how to do so using
the analysis and migration tools from our latest acquisition, Butterfly
Software. Tom Hughes, formerly of Butterfly, made a very strong case for
storage being a huge business opportunity as organizations of all sizes struggle
with the combination of data growth, sprawling IT complexity, increasing
service level expectations, and tight budgets. The combination of Tivoli and
STG storage offerings can make an enormous difference in these areas, and Tom
showed our partners how to use Butterfly to prove it to their customers.
There was also a Tivoli Storage Virtual User Group meeting
on Sunday afternoon, where we arranged 3 speakers selected by the user
community. Svenni Gunnarsson, UNIX Infrastructure Engineer at Landesbankinn (Iceland)
described more than a decade of architecting, growing and managing Tivoli
Storage Manager and SAN Volume Controller. Patrick Jobin of Storagepipe
described how his company uses Tivoli Storage Manager FastBack as the basis for
a backup service that provides his customers with non-disruptive, continuous
protection and near-instant recovery of their critical data. And finally, Ron
Hermann of IBM STG explained the science of data deduplication.
Not a bad start, before the start, of Pulse this year.
The conference officially kicked off at 6:00 PM with the
opening of the traditional Expo Reception, where thousands of people make a mad
dash for the food, the drinks, and to see the latest in what IBM and dozens of
our partners are showing off this year. But we held a very special event within
the Tivoli User Community Lounge in the Expo Hall: this year, 2013, is the 20th
birthday of Tivoli Storage Manager, and we took the opening of Pulse as the
opportunity to share and celebrate it with our customers, partners, and product
development team, many of whom have been associated with the product from those
early days before it was called TSM, years before IBM even acquired Tivoli in
1996. Yes, TSM was originally developed within IBM in the early 1990’s and
released in 1993 as ADSM – AdStar Distributed Storage Manager.
In the expo itself, the Tivoli Storage team is showing off
some really cool things this year:
- A preview of the upcoming, revolutionary new
user interface for Tivoli Storage Manager
- Improvements in backup and recovery for
- The latest in storage hypervisor technology,
including advance storage virtualization and storage management
- Butterfly storage assessment and migration
- Cloud portals for both storage and backup
The next 3 days of Pulse promise to be just as packed with
content, news and fun. We have 38 speakers across 21 breakout sessions,
starting with Dave Russell, VP of Storage Research at Gartner kicking off the
track at 2:00 on Monday. Customers from across the globe will share their
experience – lessons learned and best practices – with our solutions, our
partners will offer new opportunities for optimizing storage services and
resources, and a selection of experts from IBM will show what’s new, and how
IBM is using these solutions internally to help our business succeed against
the challenges of data growth.
"The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."
The opening day of Pulse 2013 was one of the most exciting days I’ve had in 15 years at IBM. The fanfare, crowds, and keynotes were great. Carrie Underwood rocked. But the real excitement was about Tivoli storage software. Storage software was making an impression and turning heads.
Tivoli Storage Manager Operations Center is beginning its beta phase with hands-on labs, Expo Center demos, and a developer-led session on Monday afternoon. TSM Operations Center is the next generation of backup administration, and is unlike other backup administration dashboards. TSM Operations Center enables more consolidation, faster problem resolution, and better team collaboration.
People don’t usually get excited about backup software, but I heard the following comments:
"TSM Operations Center is the best thing to happen to TSM since incremental forever"
- Wanda Prather, Baltimore-Washington TSM User Group Member
“I’d like to congratulate the development team for the work they’ve done. I’ve been working with TSM for more than 10 years, and this is a great interface”
- Maria Carlizza, IBM Briefing Center Consultant
“This is flat out awesome. This is the best graphical user interface I’ve seen in the TSM world”
- Cyrus Niltchian, IBM Storage Technical Enablement
Wanda Prather, a TSM Consultant, User Group leader and member of the Early Access Program for TSM Operations Center, said there has been a real change at IBM. “I was amazed to see how fast our feedback was incorporated into the product. Listening has been the key. IBM has turned software development into a 2-way conversation." Two other Early Access Program members offered similar feedback.
I met some of the developers involved in this transformation. Marttine Wedlake is the User Interface Architect for TSM Operations Center. Martine and I worked the TSM Operations Center Ped during the lunch shift. In the afternoon, Colin Dawson and an Early Access Program client led a live demo session on TSM Operations Center. Colin has worked with IBM backup software for 20 years, since version 1 of ADSM (the precursor to TSM). One client called Colin, “the most patient man in the world” for his interest in user requirements. Martine and Colin are just 2 examples of the IBM talent working on TSM. At Pulse, I met 7 people with 20 years or more of TSM development experience. Very impressive!
Monday was a big day for Analyst involvement at Pulse. Analysts from Gartner, IDC and ESG offered guidance for storage professionals.
Dave Russell from Gartner kicked off the Storage track. Dave offered 5 top storage recommendations, ideas on the role of storage in cloud computing, and tips for modernizing backup.
Top storage recommendations:
- Deliver services, rather than infrastructure
- Focus first on agility and operational efficiency
- Manage data growth by deploying and exploiting storage efficiency technologies
- Pilot first. Validate at scale
- Test your backups and disaster recovery plans
The role of storage in cloud computing:
- The primary use case for cloud storage is as a low cost storage tier, often for backup and archiving
- Enterprises should view public cloud storage as a storage tier forlatency-tolerant applications
- Security remains the biggest inhibitor to cloud storage adoption
- Through 2014, despite the rise of disk-to-disk backups, disk-to-disk-to-tape will remain the predominant strategy for large enterprises
- 92% will replace or augment backups with snapshots or replication
- When snapshots are used, replication should also be employed to move the snapshot to a secondary location to mitigate against local hardware issues
Laura DuBois, from IDC and Jason Buffington from ESG also provided their perspectives on storage. Watch Laura and Jason present at Pulse2013 at the following links:
Jason Buffington, ESG, Data Protection:
See more Pulse 2013 videos at ibm.com/pulse
Are you attending Pulse 2013? Share your experiences with us.
The opinions expressed herein are sorely mine.
Following an outstanding PurePalooza party on Monday night that featured a 2-hour performance by 6-time Grammy Award winner Carrie Underwood, you might have expected Tuesday’s General Session to be a little quieter than usual. However, that wasn’t the case at all as the energetic vibe from today’s session picked up right where Monday left off -- helping to quickly shake off the effects of a wild Monday night for many.
This morning’s 90-minute general session was themed “Best Practices in Action” and featured a client panel of IT leaders from AT&T, Equifax, Carolinas Healthcare System and the Port of Cartagena sharing how they are converting opportunities from Cloud, Mobility and Smarter Physical Infrastructures into tangible business outcomes.
The Unified Recovery & Storage Management track picked up on the General session theme with Tuesday’s breakout sessions featuring no fewer than TEN Tivoli Storage clients sharing real-life examples of how they were applying IBM Tivoli Back-Up and Recovery and Storage Management solutions to address a host of complex challenges. While this represents a just a tiny sliver of the valuable content, some of the session take-aways included:
• Irfan Karachiwala (Ph. D), Manager, Enterprise Data Strategy at Kindred Healthcare, a post-acute healthcare provider with over 450 locations in the U.S. has realized improvements in Recovery Point and Recovery Time Objectives by switching from data only backups to VM-based image back-ups using Tivoli Storage Manager for Virtual Environments;
• Redbook author Gerd Becker of Empalis Consulting, a German-based IBM Premier Business Partner recommended the use of TSM Fastback for Workstations to provide continuous protection and meet shorter Recovery Point Objectives (by the way you can try TSM Fastback for Workstations for free through the currently available trial);
• BJ Klingenberg, Distinguished Engineer in IBM Global Technology Services that uses Tivoli Storage Productivity Center to manage the storage environments of over 1000 accounts and 400 petabytes of data suggested taking 12-hour Storage environment snapshots to facilitate problem isolation and determination as part of a sound change and configuration management strategy;
• Petur Eythorsson of Nyherji, a Managed Service Provider in Iceland that provides management for 50 TSM servers mainly supporting mid-sized Windows-based environments confirmed that like many others, his client base has little patience for any recovery time beyond 2 hours;
• Huey Cantrell of Blue Cross Blue Shield of Louisiana reminded us that the overwhelming number of restore requests are for data that was recently backed-up so his IT organization spends it’s time and energy focused on the ability to quickly recover data created in the past few days;
• Eduardo Zalamena of Mitsubishi Motors of Brasil pointed out that within large organizations you can’t treat all data the same way. For example, a 2-hour restore time within some systems can be a catastrophic while for others it may be very appropriate. Eduardo recommended the implementation of system-specific recovery objectives to cost-effectively address requirements;
• John Clarke from United Healthcare that protects over 70 million Americans, has altered his teams approach back-up and recovery focus – emphasizing the restore over back-up primarily because of the emergence of Big Data systems such as Netezza and Teradata.
On a day that put IBM clients “front and center”, it was only fitting to close Tuesday with the Tivoli Storage Birds of Feather
meeting. This two hour, highly-interactive discussion gave clients the opportunity to get all their questions answered and provide direct feedback to Tivoli Storage Executives, Developers and Product Managers.
Based on the buzz around the Storage breakouts it was clear that the client focus on Tuesday was a hit so a huge thank-you to all the clients who took the time to prepare and share their stories at Pulse2013. Pulse wouldn't be a reality without your contributions!!!
As another Pulse begins to wind down, it’s time to start thinking about IBM Edge2013
in June. The Edge conference will bring us back to Las Vegas to hear more clients describe how they are Optimizing Storage and IT. If you weren’t able to join the 8000 of us at Pulse2013, start making plans to attend Edge by finding out everything you need to know (including the early-bird discount available through the end of April) at the IBM Edge2013 Conference website
Wow! What an exciting week it has
been at Pulse 2013! Especially, for Tivoli Storage! In addition to the inspiring words of Day 3’s
keynote speaker, Peyton Manning, I was also equally inspired by many of our
Tivoli Storage Business Partners like Cobalt Iron, Silverstring, Front-Safe and
STORServer, who led sessions on exciting topics like how to create a cloud
service in a TSM environment, to how to transform your data backup costs into
Lets start with the final day of Pulse General
Sessions which kicked off to a packed auditorium…..Jamie Thomas, IBM
Tivoli VP of Strategy and Development, took the stage first with a panel of IBM
Experts including CTOs Dave Lindquist, Jerry Cuomo, Sandy Bird,
and Sky Matthews. These key
technology leaders, with Jamie facilitating the discussion, led us through
their technology roadmaps around what’s new and what’s coming in Cloud,
Security Intelligence, the Mobile Enterprise and Smarter Physical
Infrastructure. Following this panel
discussion, Bruce Ross, General Manager for IBM GTS, helped explain how
his team is helping to enable the acceleration of cloud services. It was a great line-up of experts and many
shared examples of how our technologies are driving innovation. You can watch the replay of the General Session here.
Next up on the main stage was Pulse
2013 Guest Speaker Peyton Manning of the Denver Broncos. Peyton gave a heartfelt speech on the “art
and science of decision-making.” Are you
making the right decisions to deliver innovation? Are you sticking to your decisions?...were
some of the key topics covered. Offering
his perspective on Leadership, I think my favorite all-time quote was
this: “You can either be a warrior or a
worrier.” So true. Decisions backed by facts and data analysis
helps you drive the best decisions, and technology has greatly impacted this
process, he pointed out. Scott Hebner,
WW Tivoli VP of Marketing, joined him onstage with some great Q&A, that
ended with Scott going long, “up and out,” to catch a bullet pass from
Peyton. And, yes, pass caught, no
fumble! Thank goodness.
Now, on to our Tivoli Storage
sessions today which featured many of our Business Partners. Thomas Bak, CSO & Partner of
Denmark-based Front-safe, kicked off the morning with a very interactive
discussion on the topic of how to create cloud service around your Tivoli
Storage Manager environment. Front-safe,
a recent 2013 Beacon Award winner, is bringing TSM into new markets via a
cloud-enabled portal. He mentioned 3,000
end customers are already using this solution for backup, and backing up
literally 10,000+ servers! Front-safe’s
new cloud backup service provider, i-Sanity, also addressed their model of
“backup as a service” and they are the first Front-safe backup service provider
in South Africa. You can learn more by watching this great
Front-safe video here.
Silverstring Ltd, another Tivoli
Storage Business Partner, led a session with customer Rabobank International, a
large global financial institution with many dispersed TSM systems, who told us
all about best practices that have been used for daily TSM administration. Great content was also shared that focused on
how these best practices and cloud-based automation software can be combined to
actually lower the cost of delivering TSM services and improve service levels.
Later in the
day, Richard Spurlock of Cobalt Iron
held an engaging session on how to transform your backup costs into business
opportunities. Cobalt Iron combines TSM
backup with a cloud experience in a simple deployment model that’s all about
flexible deployment options. Richard
really helped the audience better grasp how the costs and complexity of
enterprise backup can really “bankrupt” its value – and how Cobalt Iron’s
solutions can leverage your backup investments into a flexible and high
value data protection solution. Earlier
in the week, Cobalt Iron had been honored as a recipient of the 2013 Tivoli
Business Partner Awards finalist. Congratulations!
In one of the final Pulse 2013
storage sessions of the day, Business Partner STORServer delivered a compelling
presentation on how to provide Backup-as-a-Service with their STORServer Backup
Appliance and TSM. This session was of
great help for both large enterprises who were looking for how best to charge
for backup services, and also MSPs looking for additional revenue streams.
We also heard from
customers like Nyherji who told the audience all about how they use FlashCopy
Manager with TSM Node Replication to increase service levels and obtain high
availability. I was especially interested to hear about all the stellar benefits that these Tivoli storage solutions brought to their
business – from absolutely 0 downtime to hugely improved backup and recovery
times. As a result, Petur Eythorsson of
Nyherji, told a great story of how they completely redesigned their TSM
environment and added TSM Node Replication and FlashCopy Manager to complete
I wrapped up my week at Pulse
2013 visiting with both old and new friends and colleagues later that evening,
continuing to recap what was my 3rd, and, I believe, BEST Pulse
ever! Congratulations and thank you to the IBM Tivoli Pulse team for a job well done.....I can’t imagine how the next Pulse
will trump this one, but, in true Tivoli
fashion, I am sure it will.
And, in case you are having Pulse 2013 withdrawals already, we’ve captured some engaging storage
videos this week that are already available to you now. I hope you can take a moment to relive some
of the great Tivoli Storage moments this week and listen to all the great things that analysts, thought leaders, our customers, and Business Partners are saying
about Tivoli Storage solutions:
What Royce Wells of
International Paper has to say about TSM Operations Center
IBM Global Technology Services (GTS) is using Tivoli Storage Productivity
Center (TPC) to Manage it's Clients Storage Environments
Storage Transformation within IBM and the key enabling capabilities provided by
SmartCloud Virtual Storage Center
of the New TSM Operations Center
Plus, great Livestream footage:
Wojtowecz and Laura DuBois of IDC discussing The Storage Implications from
Buffington of ESG and Tom Hughes discussing Data Protection relative to the hot
trends in IT Today
Foreman Interviewing Thomas Bak on Front-Safe's Award-Winning TSM Portal
Enabling Back-Up as a Service
And, in case you would like to hear more about what’s
new and cool coming from Tivoli Storage, you can always join us again in Vegas
this June for IBM Edge2013, which will
bring you more opportunities to connect with your colleagues and learn about
industry best practices for storage management, virtualization, and cloud technologies.
Clients, analysts, and IBM experts shared their experiences and storage plans on video at Pulse 2013. Take advantage of their perspectives. Use this guide to select videos.
Updated March 18 with new URL for IDC video, and link to more Pulse interviews
Royse Wells, International Paper
TSM Operations Center: The Most Exciting News at Pulse 2013
Royse Wells, Chief Storage Architect for International Paper discusses Tivoli Storage Manager Operations Center, previewed at Pulse 2013. TSM Operations Center is a new graphical interface that helps administrators and management get quick summary views about the backup environment and simplify administration.
Jeff Jones, UNUM
UNUM Uses Tivoli Storage Manager for Virtual Environments
Jeff Jones is senior infrastructure manager at UNUM, a leading provider of financial protection benefits in the US and UK. UNUM has about 85% virtual servers today. UNIM uses Tivoli Storage Manager for Virtual Environments to deliver faster backups and restores, and reduce the risk of data loss for 650 Windows and Linux VMs.
Klavs Kabell, IT-WIT
Modernizing Backup for Today’s Virtual Environments
Klavs Kabell is a Senior System Consultant at IT-WIT, an IBM Business Partner in Denmark specializing in backup solutions. Klavs discusses how backup solutions have evolved, as VM deployments have grown. Tivoli Storage Manager for Virtual Environments helps simplify VM backup administration and tracking, while incremental ‘forever’ technology improves storage efficiency.
Thomas Bak, Front-safe
Cloud backup and archive using TSM and Frontsafe Portal
Front-safe received the Best Cloud Solution award at the IBM Pulse 2013 conference, and the 2013 IBM Beacon Award for the Best Solution to Optimize the World’s Infrastructure. Learn about the value of enabling backup as a cloud service, using Front-safe Portal software.
Laura DuBois, IDC, Steve Steve Wojtowecz, IBM
IDC Update on Cloud and Storage
Laura DuBois, Program VP of Storage for IDC, and Steve Steve Wojtowecz, IBM VP of Storage and Networking Software discuss client opportunities and requirements for storage clouds and compute clouds. Client cloud storage requirements include backup and archive clouds, file storage clouds, and storage that supports compute clouds.
Chris Dotson, IBM CIO Office
IBM’s storage transformation featuring SmartCloud Virtual Center
Chris Dotson works in IBM’s CIO Office as a Senior IT Architect for Services Transformation. He is guiding IBM’s own storage transformation. As a large enterprise, IBM manages over 100 petabytes of data, growing at 25% per year. Chris discusses block storage virtualization, automated block storage tiering, file cloud storage, and automated block storage management at IBM. He shows how SmartCloud Virtual Storage Center is reducing storage costs by 50% with no noticeable performance impact to users.
BJ Klingenberg, IBM Global Technology Services
IBM Global Technology Services Uses Tivoli Storage Productivity Center (TPC) to Manage Clients’ Storage Environments
BJ Klingenberg is a Distinguished Engineer and Enterprise Storage Management lead for IBM. BJ shares his experiences using IBM Tivoli Storage Productivity Center in IBM’s Service Provider environment. Service Provider environments are governed by Service Level Agreements, so managing capacity, performance and availability are essential capabilities. Storage efficiency is essential to remaining competitive. See how TPC helps IBM deliver outstanding customer service at competitive prices.
Jason Buffington, ESG and Tom Hughes, IBM
ESG Update on Data Protection and Current Shifts in IT
Jason Buffington, ESG Senior Analyst, and Tom Hughes, IBM Worldwide Storage Executive discuss business and technical challenges for data protection. Tom and Jason discuss new solutions and Best Practices for protecting data more efficiently and effectively for today’s cloud, mobile and virtual environments.
Colin Dawson, IBM
Introducing TSM Operations Center
Colin Dawson, TSM Server Architect introduces Tivoli Storage Manager Operations Center, the next generation of backup administration from IBM. He describes how TSM Operations Center was designed and built, using extensive user feedback.
Jonathan Bryce, OpenStack Foundation founder and Todd Moore, IBM
OpenStack Provides Compute, Storage and Network Interoperability for Clouds
The OpenStack Foundation has gained 170 corporate and over 8,200 individual members since its inception in 2012, making it one of the fastest growing cloud standards. Jonathan Bryce, Executive Director and founder of the OpenStack Foundation, and Todd Moore, IBM Software Group Director of Interoperability and Partnerships discuss the capabilities and opportunities for building cloud solutions using OpenStack to manage compute, storage and network resources.
Deepak Advani, General Manager of Tivoli Software discusses top issues and opportunities facing clients as they adopt new breeds of applications to engage with customers and improve operations using mobile devices, cloud and analytics.
The opinions expressed herein are sorely mine.
Back at the Storage Networking
World Fall 2012 conference, I participated in a round table on storage
hypervisors hosted by ESG Senior Analyst Mark
Peters. I was joined by Claus Mikkelsen - Chief Scientist at Hitachi Data
Systems, Mark Davis – CEO of Virsto (now a VMware company), and George Teixeira
– CEO of DataCore. Following the conference, Mark Peters posted a very nice series
of three video blogs with perspective from the round table participants. They
are worth a listen.
The discussion is
continuing at SNW Spring 2013 at Rosen Shingle Creek in Orlando, Florida. The
panel discussion "Analyst Perspective: The Storage Hypervisor: Myth or
Reality?" will happen on Tuesday, April 2 at 5:00 pm EDT.
As we prepare for the round table next week, I thought it worthwhile
to offer a point of view on storage hypervisors. Check out my new blog – The Line –
for more information.
In response to: Storage hypervisor round table at SNW Spring 2013
Great timing on this post, Ron. I was just reading an editorial by
Rich Castagna on searchstorage.com
pondering whether "software-defined storage" was just the latest
marketing hype and that vendors were somehow claiming that this new
capability would make storage hardware obsolete.
You make the point, very eloquently, that this is not hype, that it
has been deployed widely, and that it does not mean the end of
storage hardware -- it just shifts the quantity and the costs of
the storage hardware in the customer's favor, while also creating
new use cases that solve real concerns in the market.
I’m just returning from the SNW Spring conference in
Orlando. It seemed sparsely attended but my 5-foot tall wife of almost 28 years
has always told me that dynamite comes in small packages (I believe her!).
As I noted in my last post, I was in Orlando to participate in
a round table discussion on storage hypervisors hosted by ESG Senior Analyst Mark
Peters. I was joined by Claus Mikkelsen - Chief Scientist at Hitachi Data
Systems, Mark Davis – CEO of Virsto (now a VMware company), and George Teixeira
– CEO of DataCore. Conspicuously missing from the conversation both at this SNW
and at a similar round table held during the SNW Fall 2012 conference was any
representation from EMC. More on that in a moment.
The session this time drew a crowd roughly three times the
size of the Fall 2012 installment – a completely full room. And the level of
audience participation in questioning the panel members further demonstrated just
how much the industry conversation is accelerating. I was pleased to see that
most of the discussion was focused on use
cases for what was interchangeably referred to as storage virtualization, storage
hypervisors, and software-defined storage. Check out my new blog – TheLine – for a view on a few of the use cases that were probed on.
A recent Enterprise Management Associates (EMATM) research report suggests it is.
I’ve been on the topic of software-defined storage for three posts now – one with my perspective, one covering a multi-vendor round table at Storage Networking World, and now on an intriguing bit of research.
Earlier this year, IBM sponsored EMA research into Demystifying Cloud. The project was intended to collect lessons learned from organizations of all sizes that had completed at least the first stage of their initial private cloud deployment, and then use that data to provide guidance to organizations considering the purchase of cloud technologies. Along the way, EMA discovered what most folks would not have predicted -- the critical role of storage for companies of any size and vertical when planning and implementing a private cloud.
Check out my latest post in TheLine for the rest of the story.
Agendas for IBM’s Executive Edge Conference are firming up (June 10-12 in Las Vegas). I’m exciting to see new content focused on current cloud and data issues, and business results. After a tough peer review process, clients and IBM executives are building new presentations designed to capture the hottest issues, and deliver maximum audience value. It’s content that hasn’t been seen anywhere else.
Executive Edge 2013 topics include:
Accelerating cloud deployments
Unlocking more insights from big data
New innovations for managing storage growth
Securing critical information and processes
In my role as Tivoli Storage Marketing Manager, I’m working with clients and IBM speakers to get ready. Featured speakers will share their experiences running production cloud environments today, meeting cloud storage challenges such as rapid on-boarding, service level management and security. In all, over 30 clients will speak about their top IT projects. IBM executives will share road maps, research strategy, and the latest announcements. Tivoli General Manager, Deepak Advani, will present in the Cloud and Data Protection sessions.
Aside from the formal sessions, there are networking opportunities and scheduled 1:1 meetings with IBM executives. Executive Edge 2012 was highly rated by executive attendees, and 2013 stands to be even better. If your company does business with IBM, an executive from your organization should consider attending Executive Edge. I hope to see you there.
Please share this blog to your executives, with your recommendation that they take a look at the 2013 IBM Executive Edge Conference.
The opinions expressed herein are sorely mine
As I’ve been working with many members of the Tivoli Storage team to coordinate our involvement at IBM Edge 2013 and as the conference nears it struck me the other day -- Edge really does have something for everyone. While the historical focus of this event has been storage—and storage content remains particularly strong—this year, IBM is expanding that focus to address related areas of IT optimization as well: cloud, smart analytics and big data, business continuity, and many more.
And not only the IT topics being covered are expanding -- so are the types of audiences that will have an interest in Edge. With four events under one roof, each aimed at the needs of different audiences, Edge 2013 promises not to disappoint – regardless of the role you have in IT. Just in case you aren’t sure if Edge is for you, below is the summary of the “four events within the event” and the highlights of Tivoli Storage in each:
Executive Edge: Executive Edge is a 2.5 day event for IT executives and leaders focusing on discovering new innovations for managing storage growth, accelerating cloud deployments, unlocking the insights from big data, and securing critical information and processes. Deepak Advani, General Manager of IBM Tivoli Software, who takes the stage multiple times in Executive Edge will host a two- hour session entitled "Key Insights for Modernizing Your Data Protection Infrastructure" designed to help you shield critical data from threats both known and unknown. Deepak will not only provide IBM’s perspective on this critically important topic but will invite clients, analysts and IBM Business Partners to the stage to join the discussion. In addition to wealth of thought leadership this session will unveil the latest enhancement to the Tivoli Storage portfolio: IBM Tivoli Storage Manager Operations Center that was previewed to rave reviews earlier this year at Pulse. More details on Executive Edge can be found by previewing the agenda.
Technical Edge: Technical Edge is a 4.5 day technical event for IT professionals and practitioners focused on sharpening expertise, discovering new innovations and learning industry best practices. Featuring over 350 sessions to choose from, you’ll hear from product and developments experts with deep technical expertise who will not only introduce new IBM offerings and updates, but will put them into action through hands-on labs and demonstrations that closely match real-world operating conditions. In particular, for those interested in Storage software there will be 35 Tivoli Storage-led sessions spanning 9 of the 16 technical tracks, with especially deep content in the business continuity and systems management tracks. For more specifics check out the Technical Edge agenda.
MSP Summit: For Managed Service Providers (MSPs), the two-day MSP Summit focuses on topics that are unique to this community and is designed to help organizations accelerate service delivery to become next generation MSPs. Strategic discussions will include topics such as Cloud, Next Generation Systems & Storage, and Big Data. One particularly interesting business opportunity for MSPs today is Cloud-based Backup as a Service with two successful Tivoli Storage MSP’s (Cobalt-Iron and Front-Safe) slated to share their experiences.
Winning Edge: The tail end of Edge will include a three-day sales bootcamp catering to the needs of IBM Business Partner (BP) sales professionals. Everything BP’s need to know to be successful will be discussed such as the opportunities related to IBM’s Butterfly acquisition, Storage Virtualization supported by marketplace perspectives of an independent Storage consultant. This information won’t just be theoretical; it's all founded on the real-world, quantified results already being achieved by IBM Business Partners and customers around the world, also to be discussed.
While I’ve tried to highlight the four discrete events within the Edge event this really only scratches the surface of Edge. There’s all the other valuable aspects – the hours of networking opportunities, Executive 1x1’s and the Solution Expo Hall where you can connect with subject matter experts from over 50 sponsors just to name a few.
Clearly I can’t do the Edge conference justice in a single blog but hopefully this gives you a sense of what you can take advantage of and that there truly is something for everyone at Edge. To learn more please check out the conference website and I hope to see you in Vegas in June at Edge2013.
If you are like most of the clients I deal with, you are starting to recognize the storage part of your infrastructure represents a BIG opportunity for improvement in 2013 – in agility, in efficiency, and in cost. When demand (data growth) outpaces supply (ability of hardware vendors to increase areal density driving down costs) as dramatically as it has begun to do, something has to change in the way storage infrastructure is approached in order to help balance the equation again. That ‘change’ creates a perfect economic environment for vendor innovation resulting in creative new solutions for clients. If you have been paying attention to the storage space, you’ve noticed an increased investment pace as vendors explore technical innovations and try to explain these innovations to potential clients. One of my biggest frustrations though is when the industry can’t settle on terminology for describing a solution approach leaving clients thoroughly confused and paralyzed. Read more...
IBM Edge2013 is fast approaching and while the conference includes four events within an event to appeal to wide range of attendees, the cornerstone of Edge from my perspective is the rich technical content to be delivered within Technical Edge.
TechnicalEdge is a 4.5 day technical event for IT professionals and practitioners focused on sharpening expertise, discovering new innovations and learning industry best practices. You can check out the published agenda of the over 350 sessions spanning 16 tracks Technical Edge that are sure to hit on the top IT trends, opportunities and challenges we collectively face.
Specifically related to Cloud & Smarter Infrastructure, we’ve embedded over 50 technical sessions, demos and hands-on labs specifically focused on Tivoli solutions with the majority going deep on Tivoli Storage capabilities. Further there’s an additional 30 related sessions of interest to Tivoli users (i.e. IBM Storwize V7000, IBM Flex System Manager, IBM GPFS, etc.). These 80 sessions are scattered across the 16 tracks within the Technical Edge conference. (Hint: You can find the majority of these sessions within the Business Continuity and Systems Management tracks)
Some of the session highlights I’m looking forward to seeing are:
“IBM's New Tivoli Storage Manager Operations Center” – Our new TSM GUI!
“IBM Tivoli Storage Manager and the Cloud” – This session will describe TSM’s multifaceted cloud strategy
“Protection of Virtual Machines using Tivoli Storage Manager for Virtual Environments and Tivoli Storage FlashCopy Manager”
Tivoli Storage Manager for Virtual Environments - Data Protection for VMware: Solution Design
Introduction to IBM's Virtual Storage Center (VSC) - Learn how you can gain storage efficiencies and grow your business using VSC’s capabilities.
How IBM SVC, Storwize V7000 and TotalStorage Productivity Center are used in real life to migrate data centers
Additionally, for those that want to roll up their sleeves and get their hands on some of these solutions, I would recommend the following hands-on labs:
IBM’s New Tivoli Storage Manager Operations Center hands-on lab
IBM Tivoli Storage FlashCopy Manager: New Features and Operation in Version 3.2
A double session - IBM Tivoli Storage Manager for Virtual Environments: Protecting and Recovering Virtual Machine Data
We will also have an interesting “Birds of a Feather (BOF)” session on Business Continuity led by Sanjay A. Patel – focused on using the Tivoli Storage Manager suite to help you proactively protect your data.
I encourage you to join us at the Technical Edge and enhance your knowledge of our Tivoli Solutions and look forward to “getting technical” in Vegas. Learn more and register today.
Last Monday, EMC announced ViPR as its new Software-defined Storage platform. Almost simultaneously, Chuck Hollis described it as ‘Breathtaking’ in his usually excellent blog. I must admit, one thing I routinely find breathtaking about EMC is their approach to marketing. They have a knack for being able to take unexceptional technology (or, as in this case, combinations of technology and theories about the future), and spin an extraordinarily compelling story. With all seriousness and without tongue in cheek… Nicely done EMC! Read more.
A while back, I asked an IT manager in Europe what tools he uses to manage storage. His response changed the way I think about our mission as a supplier. He leaned back in his chair and with a grin on his face said, “Manage storage? I don’t manage storage. I herd storage.” As the conversation progressed, I listened to a story that has become quite familiar to most folks who are involved in the care and feeding of storage infrastructure:
A constant coming and going of physical disk arrays
Headaches associated with provisioning, scheduling data migration and the associated application outages
Never ending series of reactionary events around backup, performance, replication, etc
Disaster recovery tests to perform
And this IT manager was trying to do all that inside the constraints of a multi-vendor infrastructure that his CFO liked because it gave them bargaining power in their hardware infrastructure purchases. Sounds like a new job description – storage herder. Read more