IBM enhances its Mobility capabilities with TeaLeaf Technology acquisition
Tiffany Winman 12000065XB firstname.lastname@example.org | | Tags:  ibmsoftware smarter-commerce ibmmobile tealeaf mobility analytics acquisition mobile business-intelligence commerce ibm software
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A big announcement at the IBM Impact 2012 conference this week was that IBM is acquiring Tealeaf Technology, Inc., a leading provider of customer experience analytics software that helps organizations to gain intelligence and react to consumer trends. In IBM's TeaLeaf Technology Acquitions press release, IBM points out that "the need to deliver a seamless mobile experience has become increasingly critical to CMOs with global online commerce expected to hit $1 trillion by 2014 and mobile commerce $200 billion by 2015"...."With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that provide chief marketing officers (CMOs), e-commerce and customer service professionals with real-time and automated insights into online customer buying experiences across online and mobile devices. As a result, organizations can gain actionable insight that allows them to improve customer support, transform site usability, tailor marketing campaigns and increase online conversion rates.
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