Social media learning program
Tiffany Winman 12000065XB email@example.com | | Emneord:  social-media learning owyang social program enterprise2.0 education
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Just read Jeremiah Owyang's blog post, "Program Plan: Developing a Social Media Learning Program at Your Company." He reports, "Our research has indicated that 37% of companies have indicated that internal training is the second highest internal priority, budgets for training remain relatively small at about $23,000 for the average annual spend in 2011."
I'd say Jeremiah's findings are pretty similar to our needs here at IBM, although I wouldn't necessarily use the same terminology, and I'd add a few more points. IBM has a few different "center of excellence" teams that reside at CHQ and in the IBM divisions (such as Software Group, Systems and Technology Group, Global Business Services). We try to stay in coordination with one another, but much of what we do requires ownership at the division or brand level because business strategy and marketing strategies differ by brands, requiring social business plans and content to be created at the lower levels.
Also, as an international company, we have a strong need to provide education and enablement for the professionals in the countries where we do business.
In addition to educating business partners, IBM has many customers and user groups that comprise the foundation of much of our online social ecosystem. So we prepare education for this group of folks, in addition to analysts, press, IT bloggers, etc.