Popular topics at Lotusphere 2012 and IBM Connect
Tiffany Winman 12000065XB firstname.lastname@example.org | | Tags:  lotusphere ibm software ibmconnect social-business ls12 lotus social popular topics
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Everyone has different takeways from any event. Here are few of the recurring and popular topics I personally experienced while at Lotusphere and IBM Connect 2012, sometimes in a lot of personal conversations with analysts and others. These conversations are indicative of the future of social in business, the enterprise, our world in general
Like all conferences, especially one focused on social technologies, my personal favorite moments at Loutsphere were all about meeting some really great people and reading their takeaways from their tweets and blogs on the conference. To name only a few:
I also really enjoyed Laurie McCabe's commentary on Twitter. She's a smart lady, and I really enjoy her thoughts and insights on gender and technology.
Many of my conversations with analysts focused on whether there will come a day when social is enabled across the various business needs, functional disciplines, audiences, content, and platform touch points. We agreed that more focus needs to be on articulating contexts, use cases, and scenarios that flesh out these intersections and needs more carefully; and that today, many companies will need to customize and build such solutions. When I asked if there was a single vendor most primed to develop end-to-end social capabilities, the resounding answer was IBM. It could be that they knew they were speaking to an IBMer and they were at an IBM conference, but even when I pushed back with an opposing argument and pointed out the strengths of some of the other vendors out there, the analysts still settled on IBM.
Below are a few pictures I captured at the conference.