Best practice in social media marketing: IBM Lotusphere
Tiffany Winman 12000065XB firstname.lastname@example.org | | Tags:  social-business software ibm lotusphere collaboration ls11 lotus jaffery marketing ibmsoftware social mandelstein
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Today, I want to give a big shout out to Kathy Mandelstein and her team for earning a social media marketing best practice in Mashable's article, "7 Twitter marketing campaigns you can learn from," in the area of "Aggregate and organize event conversation." Kathy's team organized and executed a very robust social media marketing plan around the IBM Lotusphere conference. Bilal Jaffery, the lead social strategist on this effort wrote up a nice blog entry on the topic.
A key tactic that the Lotusphere team used was the IBM Lotusphere social media aggregator, which aggregates conversations across social venues onto one page for ease of discovery. IBM Impact was the first team to use such a tool at IBM, and since that time, IBM has scaled this approach to other topics, such as the ones below: