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1 Chris Miller commented Permalink

Interestingly the community started this at Lotusphere years before with a few aggregators. This included location check-ins, tweets and Flickr photos from the event using the Brightkite wall.

A highlight was, and still is, the reflector service @Lotusphere for one account to reach many at the event. This was done starting for Lotusphere 2008.
It then expanded to full geo-location services, aggregators and more. All done before IBM launched LotusKnows (now defunct) and the social business push.
It is nice to see Mashable pick up on that, but it reads as if this was the first time it was done for the event.

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