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What else is possible? - Part 1 : Business Intelligence & TPF
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By Craig Riegelhaupt,
IBM Product Line Manager - EPS Industries .
We hear almost on a daily basis how the amount of data is growing exponentially. There has even been statistics comparing the enormity of this growth to the number of grains of sand on earth. Well, for this post (and the others in this series that I will write of ‘What else is Possible’), we’ll try to keep the comparisons to the human form. Let’s focus here on airline travel:
Global airline travel is estimated to reach 3.6 billion passengers by 2016 according to the International Air Transport Association. That is a lot of peanuts and seatback transgressions. But something I find amazing as I hear this statistic is how the majority of airline travel, including this predicted increase, has successfully and reliably depended on a singular solution from IBM for almost 50 years!
75% of all airline travel relies on IBM Transaction Processing Facility for their business-critical operations. These operations span across the entire passenger journey and are responsible for ensuring each passenger’s flight information is accurate, so, the layover in O’Hare doesn’t result in an overnight stay, and bags don’t end up in NYC when they are supposed to go to Heathrow.
So my question is what else is possible? Airlines should leverage this proven technology to reduce costs, increase revenues and improve customer travel. In a 2013 SITA Airline IT Survey, 100% of airlines plan to invest in Business Intelligence in the next three years. With near real-time access to TPF data, streaming updates to PNRs can lead to ‘next best action’ notifications to passengers. For example, as a passenger nears departure time, the next best action might be automated check-in. While this idea might seem inconceivable at first, think about the check-in process just five years ago compared to today. SITA estimates that by 2016, 8% of passengers won’t need to check-in at all. How will we make that possible?
Abraham Lincoln once said “one should not swap horses when crossing a river.” As airlines navigate the vast river of data on their customers, isn’t it is wise to “stay on your horse,” and leverage the breadth of data present in TPF? By locating business intelligence close to the data, organizations can realize quicker response times and increased data security to help become more customer centric.
Consolidation of the airline industry continues to reduce seat supply and drive a heightened interest in capacity discipline and operational efficiencies. The airlines that adopt an agile approach to the vast amounts of data present in TPF will quickly realize improved ROI through faster time to market, improved customer satisfaction and loyalty, and increased revenue. It is time to dig into the data available on the industry’s most reliable platform and ask – What else is possible?
Please share your thoughts on the powers of TPF and Business Intelligence, and be sure to come back for the next post when we try to uncover a bit more of ‘What else is possible’ with TPF.