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The Top 10 Highlights for System z IM from IOD 2012
Megan Moyer 110000GJAE firstname.lastname@example.org | | Tags:  surekha_parekh sandy_sherrill iod qmf dan_wardman systemz db2_analytics_accelerator jim_reed think_big db2_for_zos system_z gartner_group donald_feinberg big_data system_z_sw aetna mark_simmonds | 2,638 Visits
IMS Worldwide Market Manager
Depending on your perspective, we are either 7 days past IOD or 367 days before IOD. It hardly seems possible that IOD 2012 has passed, and that at this exact time last week we were collectively recovering from the celebration that is Rock The Mainframe. The adrenaline sustains you during the week, and when it's exhausted, so are we. But we are indeed one week past IOD 2012, so today I've collected our Top 10 Highlights for IBM System z Information Management software from IOD 2012. I easily could have made it a Top 50 list, but this is a blog, and your eyes would glaze over when you hit 14 or 15 on the list. So brevity being the soul of blogging, I offer you in no particular order:
1. During the Information Management keynote, Jeff Kohan from Aetna remarked that he hasn't seen anything since the original announcement of DB2 for z/OS that parallels the impact he believes the DB2 Analytics Accelerator will have. They loaded 589,324,806 rows in 9.5 minutes (62M rows per minute) and ran a query 1789 times faster! That is what I call a sea change.
2. Dan Wardman's Q & A session with Gartner Group's Donald Feinberg was the highest rated Information Session at IOD. No wonder, when Donald talks, IT listens. "System z is simply another server which can provide Big Data advantages because of the data that runs on it," he remarked. And how does he define Big Data? "Hadoop or MapReduce do not equal Big Data - Innovative Analytics with existing customer data is." Mark Simmonds of IBM extends that conversation here.
3. Interest in and enthusiasm for IBM Query Management Facility continues to grow! Its synergy with both IBM DB2 for z/OS and IBM IMS resonated with many customers, as did its affinity with the DB2 Analytics Accelerator. We heard "QMF may be IBM's best kept secret for data access and analytics" many times at the Expo Pedestal.
4. Social media dramatically extended the reach of the conference. During the conference, the Information On Demand 2012 Facebook page reached a network of more than 200,000 people. More than 3,000 people tweeted about #ibmiod. On Twitter, the number of tweets grew from 1,400 to more than 18,000, generating nearly 6,600 clicks to conference-related content. Impressions increased from 5.6 to 44 million. It's hard to imagine what numbers we might see at next year's IOD.
5. All week we were encouraged to Think Big about a host of topics, and about the interrelationship between often disparate things, including how Business Analytics are tied to Big Data. IBM's Jim Hare paved the way for that discussion with this pre-IOD posting on a study that details how real-world enterprises use Big Data. That's the perfect prep for the upcoming seminar on High Performance, Cost-Effective Enterprise Business Analytics.
6. An informal poll suggests that those wanting to make next year's IOD experience even better consider bringing the following: personal coffee maker for coffee purists (French Press and Bialetti were popular choices); a pair of Havanianas or similar to make the trek between hotels as blister-free as possible; wheeled trolley cases for gadgetry, EXPO swag, and protein bars. If you have an IOD Best Practice recommendation, please share it in a comment box!
7. Italo Freitas from Banco de Brasil said that with the DB2 Analytics Accelerator, a query that previously took 11 hours now completed in 26 seconds! A daily batch report that took 11h.32m.45s completed in 02m.45s, radically changing their ability to react to the information it produces.
8. We distributed nearly 4500 System z pins, which as everyone now knows is the ticket to the System z Rock The Mainframe party. And did it rock! The line to get in was so long that it curled through the casino, prompting some staffers to ask that we not block the slot machines.
9. There is a wealth of System z Information Management content delivered through IOD - over 200 distinct activities that span technical sessions, Labs, Expert panels, and more, including 42 customer speakers. Every year the conference seems to get a little bigger, forcing us to cherry pick the most compelling sessions and speakers. If you missed anything and need a refresher, don't miss the System z Information Management Executive Briefing on December 6.
10. Wait a minute. Really? There are only 367 days until IOD starts next year? Zoinks! I think the time will go by faster than that Aetna query from #1. Between now and then, visit us here to stay up-to-date with all things related to System z Information Management. See you next year!