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Rizal Commercial Banking Corp. massively boosts customer base with help from IBM
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By Carol Marting,
Client References Manager - System z software .
Emerging markets offer a goldmine of untapped opportunities, but also present a host of nontraditional business challenges – meaning enterprises in these regions need to think smarter to succeed.
Specifically, how do enterprises in growth market regions meet the needs of highly polarized markets: experienced users demanding more at one end of the spectrum, and entry-level customers with very different needs at the other?
Rizal Commercial Banking Corp. (RCBC) decided to tackle this dilemma head-on, looking for ways to expand its customer base on both fronts in its home market of the Philippines – those seeking anytime-anywhere mobile banking, and those previously locked out of opening bank accounts by minimum balance requirements.
The key obstacle was an inability to gain a 360-degree view of each of these customers because of siloed, fragmented IT systems, which made it difficult to get a clear understanding of customer needs and slowed product development. RCBC found a resolution in a first-of-its-kind implementation of the Finacle core banking system (provided by IBM Business Partner Infosys Ltd.) on the IBM System z10 Enterprise Class platform. The company’s System z platform supports IBM DB2 for z/OS software with exceptional availability levels of 99.999 % and near-linear scalability.
Today, the bank can roll out new initiatives such as mobile access to key banking services for its long-term customers and all-in-one card products for those new to banking quickly and efficiently, helping RCBC to grow its customer base by 1.2 million.
To learn more about how Rizal Commercial Banking Corp. is scaling up to become the “Bank of Tomorrow”, read the full IBM case study at: http://www-01.ibm.com/software/success/cssdb.nsf/CS/RNAE-99ULHF