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Banca Carige unlocks the growth potential of big data
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By Carol Marting,
Client References Manager, IBM System z software.
For large enterprises with well-established, successful product lines, identifying customer demand for new offerings can be a tough proposition. If you’re at the helm of a company with hundreds of branches, thousands of employees and millions of customers, how do you identify the parts of the business with untapped potential?
Working with IBM, Italian bank Banca Carige found the answer. The company embarked on a big data project – converting the massive volumes of customer data stored in IBM DB2 databases on its IBM zEnterprise EC12 server into actionable insights using the IBM DB2 Analytics Accelerator solution.
Today, Banca Carige has the ability to execute analytics queries faster than ever before – giving 1,000 decision-makers across the company concurrent access to real-time operational insights. Equipped with a fresh perspective on its business, the bank can make better decisions about product development, special offers and promotions – helping to attract new customers and reduce churn.
So, what’s next for Banca Carige? The company is investigating a range of applications for its big data platform. For example, IBM SPSS predictive analytics software could help the bank mine its data for hidden trends to drive its high-level strategic decisions. Similarly, deploying IBM Campaign software would enable the bank to increase the personalization of its multi-channel marketing touches – helping the company to forge a closer relationship with its customers through relevant, effective campaigns.
To learn more about how Banca Carige’s big data project is a key enabler of growth, check out the IBM case study: https://ibm.biz/Bdx6qf
To hear about the project first hand from a member of Banca Carige’s IT and Governance team, watch the IBM video below:
Carol Marting is the Client Reference Manager for System z software. She is focused on ensuring that our clients and our sellers have access to a rich set of client reference assets that demonstrate the value of IBM software running on the modern mainframe. With more than 15 years with IBM, Carol has experience in many cross-divisional roles which suit her desire to work with a broad array of people across the brands and the globe. She is a proud graduate of the University of Alabama and is always counting the days until the next football game.