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A New Conversation around the IBM Mainframe
Caroline Exum 270004MPQK email@example.com | | 3,469 Visits
Businesses are changing the ways they connect with and interact with customers using mobile devices and social computing. Thousands of smart phones are accessing critical information in data centers around the world. Making sure data stays secure has never been more important than it is today. We've seen examples just over the past few weeks where major businesses are losing mindshare because of their inability to keep their perimeters secure. However, at the same time, we're seeing examples of businesses and organizations using their data in unique new ways to deliver a richer, more personalized customer experience.
Take the City of Honolulu, for example. This organization implemented a self-service, secure cloud portal offering citizens access to several years worth of city data so they can help develop useful mobile applications quickly and efficiently. New applications developed by the citizens of Honolulu feature information and maps on tsunami evacuation zones, real-time traffic reports and self-guided walking tours of the city, among others. The IBM Smarter Cities solution also helped the City of Honolulu reduce application deployment time from one week to only hours, lower its licensing costs for one database by 68 percent and enable the creation of a new property tax appraisal system.
It's apparent that organizations taking advantage of game-changing technologies -- like cloud and analytics -- deliver greater value to their customers.
Consider the opportunities available using data and analytics. It's estimated that 90 percent of data on the planet has been created in the past two years. All of this data is sitting there at the fingertips of enterprises, yet many organizations are not translating it into actionable insight. With zEnterprise as the data-serving hub, our clients can take that one version of the truth, mine it and extract insight using operational analytics: Unlocking this insight allows businesses to grow, improve customers' satisfaction and make smarter, more informed decisions.
Or, think about cloud computing. Almost every organization today wants to use cloud as a means to deliver their IT more efficiently. I've long maintained that System z was cloud before cloud was an IT buzz word. zEnterprise can offer enterprises access to a multi-tenant, private cloud -- or an infrastructure for service delivery -- in the most efficient way available. It can help reduce costs of software, maintenance and energy through consolidation and virtualization.
With all this new data, the insights derived from it and the ability to share it and access it in new ways, security becomes paramount. Even the perception of insecure or mishandled data can damage a company’s brand reputation. Enterprises strive to succeed in the increasingly mobile and social environment, yet they cannot risk the cost of a security breach - whether it originates from inside of the organization or from one of the tens of thousands of external sources on any given day. System z leads in security with the highest level of commercial certification; it can partition and encrypt data, while protecting and managing keys within a single point of control helping organizations protect their critical business data and mitigate risk.
There are unlimited possibilities in unlocking insights from data to improve the way you engage with customers and how your business runs.
How is your company capitalizing on new opportunities to facilitate a better experience through mobile devices and social media?
Tune in to what Alex Gogh, System z sales leader, and I consider to be our 2013 priorities to deliver greater client value:
And find out how the zEnterprise EC12 can help drive greater business value: