In the Conversations with Innovators series, James Governor and Stephen O'Grady co-founders of disruptive (my word) analyst firm, Redmonk share their perspectives of the Social Business industry.
But what I really liked about this starts at 7:00 when Lennie asks if there is a temptation for people to pave the cow path, in that we try to apply technology to business processes that are broken. James replies with, "What's wrong with cow paths. Those cows have probably found a good way to get across the field." In other words, people often find the best way to work, regardless of the actual process the business has tried to implement. "What developers should do [...] is look at how people actually want to work."