Alexander Peters from Forrester has written a blog post on what he sees as the three main takeaways for CIO's from the report.
- Prepare to think differently about complexity
- Partner with the CMO
- Drive the deployment of new approaches to decision-making
There are also several reports to help CIO's get started: Welcome to the Empowered Era or Empowered Business Technology Defined, and CIOs Must Merge IT With Marketing.
Partnering with the CMO was also the topic this week of an article in Forbes by Mark Fidelman, "IBM to CMOs and CIOs: Work Together or Become Irrelevant." This was based on the State of Marketing report 2012 which you can get on Slideshare.