You're busy but you still want to build credibility? Here's how:
Ben Martin 270001256Y BMARTIN@uk.ibm.com | | Tags:  ibm_redbooks_thought_lead... digital social ben_martin ibmredbooks
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Finding time these days to create or add to your “digital” credibility is a huge challenge.
Perhaps you’re in a role that requires an almost constant attachment to the phone. Or maybe a lot of your time is spent on site visits. I have heard all the explanations, so I know it is difficult for you to find the time to build your authority through content and online contribution. However, not contributing in the social space can be more damaging and costly in the long term.
Building credibility, authority and demand for your knowledge will result in a massive return for you, your company and the client experience. For example, a sales person can spend less time prospecting and reinvest the time saved into other areas. I am also a great believer that everyone is in sales regardless of where they sit in an organization.
Here are some activities sorted by time that you can consider to start building your credibility:
Minimal time commitment
Take 30 minutes at the beginning of the week to schedule tweets, LinkedIn posts and even Facebook, if you must (see my previous post, “They asked “Do you Facebook?” I said no”), about the areas of your expertise. These can be original ideas that provide value and helpfulness or links to useful content from other locations.
Medium time commitment
Start contributing to groups, forums or blogs that are in your focus area. Offer your thought leadership. Answer questions and resist the desire to sell or promote your company solution if it is not relevant. Be genuine and authentic, and the readers will find you.
Develop relationships with other influencers or content creators in your field. This can be achieved by simply commenting on their posts, connecting at events, retweeting their content and following up. They will expand your reach and send recommendations your way in the long run.
Large time commitment
Start and maintain your own blog on the area of your expertise, or offer yourself as a regular contributor to a third-party site. This does require a larger than average investment in time but research shows that putting forward regular content will generate upwards of 55 percent more visits to you and increase your visibility for search engines. Blogging will help you build the top of your funnel to pull in more prospects and hopefully more quality leads.
So start by committing some time. Your competition are! Think about the wealth of knowledge you have and the value that can bring beyond what a website can do. Take part in conversations, start conversations and to coin Nike – Just Do It.
Ben Martin works as part of the transformation team for IBM UKI. His role as Social Business Enablement Leader utilizes his many years of experience in using social media technologies to engage with both internal employees and external clients, helping facilitate faster responses through collaboration and sharing of information. His thought leadership on the use of social technologies has led to many presentations and webcasts, globally both from within the corporation and out.
Ben is an IBM Redbooks thought leader