Watson, Big Data & Social Business
Scott Hebner 270006Q23R firstname.lastname@example.org | | Tags:  socialbusiness data watson socbiz bigdata social
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Social business at its core is about unlocking the collective knowledge of people, be they your employees, customers, partners, or suppliers. I think most of us understand this point instinctively. We can offer up anecdotal examples of tweets that have gone viral or comments from customers that have changed our minds about what to buy or our way of doing business. But think about the avalanche of data (most of it unstructured) that all of us produce on a daily basis and that’s where things become more complicated. Data never sleeps—90 percent of the world’s data has been created in the last two years. This explosion of information will only accelerate and businesses will need to find ways to tap into it to deliver meaningful experiences to their customers.
That’s where our new Watson business unit will come into play. We’re living and working in a knowledge economy and Watson will help drive sophisticated big data solutions into our everyday business operations. In simple terms, Watson promises to help businesses take advantage of all kinds of data—big, small, structured, unstructured—driving it deep into every business process from HR to marketing to supply chain. We’re talking about unlocking new and unimagined insights that help us engage with people as individuals, personalizing the value that we deliver at every touch point.
Since we’re talking about Watson and data, I’ll share this quote from Sherlock Holmes in A Study in Scarlet: “It is a capital mistake to theorize before one has the data.” My sentiments, exactly! And yes, I know that Watson was named after IBM’s Thomas J. Watson and not after Holmes’ famous assistant. Still I find it fascinating to consider that even in the days of Victorian England, a fictitious Watson and his friend, Holmes, recognized the power of data.