Video Meets Social: the New Communication Paradigm
Rebecca Cavagnari 270007EBWX firstname.lastname@example.org | | Tags:  collaboration knowledge social communication qumu socbiz rebecca_cavagnari video
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Rebecca Cavagnari, VP of Marketing, Qumu
There’s no doubt that Social Business is changing the way we work. We see it in every business process and interaction. Communication that used to be one- or two-dimensional (write an email, make a phone call) has evolved into a web of tools and methods for staying connected and informed.
One key element in this new business communication paradigm is video. More engaging than other forms of communication, video has traditionally been more challenging to create, manage and distribute. New technologies are breaking through those limits, allowing video to be an active member of the communication and collaboration enabling team.
We see this everywhere. The use of video is growing rapidly within organizations, from live-streamed executive broadcasts to product and business announcements to team collaboration.
Today’s globally dispersed organizations are challenged to build a common understanding of their company’s goals and mission, and engagement levels are declining. Video can combat this. Regular live broadcasts to the entire company connect people in ways that company-wide emails can’t.
Information is expanding faster than employees’ ability to absorb it. One powerful solution is the use of video to transfer knowledge. Videos communicate complex ideas faster and deeper than the written word—and a one- to two-minute video can be recorded in much less time than it take to write a whitepaper.
With today’s tools, employees can use video to record what’s happening as it happens—and share it with their peers instantly. Whether people are at their desktop or on their mobile device, a video lets them show things vs. just write about them. There is a depth of meaning in video that can’t be matched with words.
Andy Warzecha, Vice President of Strategy in the IBM Software Group, and Jeff Schick, Vice President of Social Business, recently met with Qumu’s Vern Hanzlik to talk about these social business trends, and how video is changing the landscape.
From their perspective, video is not a new platform; rather it adds value to other social business platforms and technologies like IBM Connections, WebSphere portal, Softlayer and others. The true power of video comes when it is brought to existing points of interaction. Employees quickly learn to adopt video into their social toolkit because it’s available with their other tools.
The rise of Social in business is an incredibly significant change that is impacting every company. Video is also rising up to play a key role in helping businesses achieve the promise of Social.
Video makes Social real.
Learn more about enhancing Social Business with Qumu video solutions.