Social Media: Affecting Business, Bedtimes and Beyond
Megan Moyer 110000GJAE firstname.lastname@example.org | | Tags:  smw social_media_week social_business social
7 Comments | 4,917 Visits
It’s events like Social Media Week that keep me awake all night. Sometimes it truly is because of the amount of work that needs to be done, but other times it’s just because I am addicted to reading and reacting to the hundreds of Tweets in my timeline. It’s a bit like flipping through the channels and coming across a “Real Housewives of NJ” marathon, and the next thing you know, 90 minutes of your life have passed by! And while that might be a wasted hour and a half I’ll definitely regret, at least with Twitter, LinkedIn and others – I usually walk away having learned something. Or maybe even having my views challenged. But I also feel like I am a part of something. I am engaging with other people, sharing ideas and opinions and building relationships.
But what is even more interesting, many of my exchanges trend toward business discussions now. What actually started out as a personal account for me to connect with triathletes and journalists (and perhaps read what a few celebrities have to say!) has crossed the line into business – blurring the divide between the two. I’ve debated purchasing decisions and received stellar advice from across the globe in minutes. I’ve connected businesses and nonprofits just by posting a picture online and by making comments on a Facebook post. It’s amazing how such simple interactions can lead to something much greater.
Is this the trend? Do these interactions typically lend value to your business? If so, we’d love to hear some examples. Or do these good-intentioned conversations tend to collect virtual dust and fade away?
During Social Media Week, IBM is participating in conversations about the value and use of social tools. We want you to participate in the discussion by going to #IBMSocialBiz". You can also read all the comments on our Social Media Aggregator.
I am expecting more than 90 minutes of my time will be invested in reading, reacting and replying tonight – but there is still a good chance I can make it to bed before midnight. That is of course if there are no “Real Housewives” reruns on!
P.S. Throughout the week we are inviting IBM Social Business SMEs to write for us. Check back every day – and please be sure to weigh in on the discussion!