Thinking outside the inbox: follow-up to yesterday's post
Jacques Pavlenyi 1000002W2A firstname.lastname@example.org | | Tags:  inbox social-business forrester email
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By Jacques Pavlenyi
Market Segment Manager - IBM Collaboration Solutions
This is a follow up from yesterday's post, Thinking Outside the Inbox. Part of my argument was that email, when done right, provides an excellent bridging strategy when transforming into a social business. Email is still a very powerful tool that most people know how to use. Enterprises can take advantage of that familiarity by introducing new social capabilities right from the inbox. This can speed adoption of the newer tools because most workers are (1) conservative and (2) too busy to experiment a lot with new ways of doing things.
I saw some new data that bolsters that argument. A November 2011 report by Forrester Research, Inc., “Social Enterprise Apps Redefine Collaboration”, highlights the slow adoption of social collaboration due in large part to the conservative nature of the average worker and IT department:
Only 12% of US information workers have access to social enterprise apps...Most information workers generally do not adopt new technologies on their own, feeling either disenfranchised or locked down by IT. Without the blessing of IT, these workers do not consider adopting social enterprise apps.
So most workers need stories and examples of how to get from "here" to "there". Socializing the inbox provides an excellent evolutionary strategy, therefore, to social business transformation.